Posted by Helin Kaygalak on Mon, Jan 23, 2012 @ 03:12 PM
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This year the Fashion and Beauty capital Düsseldorf invites you again to the No.1 Trade Show for Cosmetics, Nail, Foot and Wellness Professionals. 1,250 exhibitors can’t wait to present the latest trends and research information for 2012. In addition to the trade show, workshops, seminars and discussions will provide useful insight into the skin and beauty industry, so that you are always in a position to indulge your clients and make each person feel and look their best.
Be the first!
Beauty International is the most important trade show for continuing education. Sooner or later the trends will prevail, so why not go see for yourself and discover something new that will polish and enhance your business?
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Five trade show halls for beauty, health and wellness from head to toe will open their doors from March 9-11, 2012 for you.
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BEAUTY INTERNATIONAL will be running in parallel with TOP HAIR International (March 10-12) and make-up artist design show (March 10-11). Once again the best hairstylists will come together to create new, fresh and innovative hairstyles. Look forward to an inspiring performance of Jean-Luc Minetti for Alexandre de Paris and spectacular shows with Tim Hartley and Mark Leeson of Five Point Alliance, Keller the school for L'Oréal Professionnel, the Goldwell Color Zoom Team, Sebastian Böhm for Schwarzkopf and many more.
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The show goes on
The exhibitors and brands of the make-up artist design show offer everything that is necessary for the daily work with make-up. This year, special effects, hair and beards as well as body painting will be on the program. Another highlight will be an impressive make-up exhibition by Wolfgang Utzt, a legend among make-up artists.
So spruce yourself up for top experts and inventive newcomers!
For further information visit us at:
www.beauty-international.com
www.top-hair-international.com
www.make-up-artist-show.com
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Posted by Ryan Klemm on Thu, Jan 19, 2012 @ 04:13 PM
The Gateway of India is an 85 foot tall archway designed to commemorate the visit of England’s King George and Queen Mary to India in 1911, and is undoubtedly Mumbai's most famous landmark.
Likewise, it seems befitting that Mumbai would be home to the country’s most important medical industry trade fair, MEDICAL FAIR INDIA! This important show will return to Mumbai March 2-4, and again will be the perfect “gateway” for international companies pursuing the exciting opportunities in this booming market.
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The Gateway Of India (Mumbai) |
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The Indian healthcare sector has emerged as one of the largest service sectors in India. Healthcare spending has been rising at around 12% annually and will contribute to around 8% of the country’s GDP this year with a value of around US$ 78.6 billion. By 2020, the Indian healthcare sector is forecast by some industry analysts to reach US$ 280 billion!
Better standards of living as a result of increasing education and income is triggering this ongoing and remarkable growth, leading to ever higher demand for quality medical treatments, and resulting in rising demand within India for ever more modern forms of diagnosis and therapy treatments.
Yet while demand for high-tech products is ever increasing, the domestic Indian market offers mostly low-tech products. And this opens the doors for U.S. companies looking to expand their international sales and export opportunities!
Nearly 300 exhibitors are expected to showcase the newest international technologies and equipment for the medical industry to about 6,000 trade visitors. This year, Illinois and Minnesota will be officially represented at the show with delegations of companies from their respective states, as will the U.S. be represented by a U.S. Pavilion organized by the U.S. Department of Commerce office in India!
Following the demands of the market, MEDICAL FAIR INDIA is also adding two new segments to the show: medical components and rehabilitation equipment.
The show is organized by Messe Duesseldorf (renowned as the organizer of the world-leading MEDICA trade fair, as well as COMPAMED and REHACARE) and its Indian subsidiary office, Messe Duesseldorf India Pvt. Ltd. The show is supported by AIMED, the Association of Indian Medical Device Industry.
For further information about exhibiting in or visiting MEDICAL FAIR INDIA 2012, contact us for details. We hope you can join us at India’s medical industry gateway this year!
Posted by Justin Kesselring on Thu, Dec 22, 2011 @ 11:58 AM
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wire Düsseldorf & Tube Düsseldorf, a true "dynamic duo" of trade fairs, is set once again for March 26-30, 2012. The shows now proudly boast that this next staging will be the largest in the history of the two fairs. With 1,200 exhibitors from wire & 800 exhibitors from Tube, the show will be spread through 15 of the halls of the Düsseldorf fairgrounds on over 1 million square feet of space. By comparison, however, wire & Tube came from rather humble beginnings.
Several regular exhibitors have commented that they remember exhibiting at these fairs before they were ever in Düsseldorf. Indeed the predecessors to "wire Düsseldorf" started in the late 1960s in London. Out of growing demand for a meeting point for the growing industry sector & a need for a central location, the previous organizers agreed to hold "wire" in Basel, Switzerland in 1972 on a two-year cycle, which lasted until 1984 when the fairgrounds became too small.
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wire then moved to Düsseldorf in 1986, featuring 488 exhibitors on over 290,000 square feet. Tube was founded in Düsseldorf two years later in 1988 and together the two fairs grew robustly through the 1990s and have been staged together ever since. After a brief period of stagnation due to the economic climate in the early turn of the century, the shows began to show signs of growth again in 2008 and have continued this trend – even through the economic slowdown during these past few years!
Anyone in the wire & cable and tube & pipe industries know this is a must-see event. To register & purchase entrance badges to these trade fairs, simply go to www.wire.de/2130 or www.tube.de/2130 - your print-at-home tickets also include free travel on Düsseldorf’s extensive public transportation network.
Posted by Ryan Klemm on Wed, Dec 07, 2011 @ 11:42 AM
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Well, here we are – December already. I don’t know about you, but the past year has disappeared faster than anticipated. And I haven’t done any Christmas shopping yet. I think a heretofore snowless Chicago has made it feel like an extended autumn…at least that’s what that bowl of still uneaten Halloween candy sitting on top of the refrigerator makes me think. |
Overall, it was a busy year for us at Messe Duesseldorf. Several of our industry-leading events were held in Germany this year: boot Düsseldorf, EuroShop, interpack, GIFA-METEC-THERMPROCESS-NEWCAST, MEDICA, COMPAMED … and drupa and wire / Tube are just around the corner in 2012.
These events of the past year have made me reflect about a combination of commonly asked questions and exhibitor pitfalls I’ve observed. I’ve boiled them down to the Top 10 - hopefully without offense to David Letterman and Worldwide Pants!
Cue the drum roll... |
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Sorry Dave! |
# 10 European electricity is supplied at 220/230 V. In the U.S. we operate at 110/120 V. So if you plug in your own stuff without a step-down transformer, don’t be surprised if it reacts like a sparkler on the Fourth of July.
# 9 Entrance passes / name badges for our shows in Germany are not linked to a lead retrieval system, at least not yet anyway. They’re used primarily for entry to the fairgrounds, secondly as a means of identification, and thirdly…
# 8 Entrance passes / name badges are also tickets to ride the public transportation network. Some shows’ tickets are only valid within the city of Duesseldorf (VRR), other shows are valid beyond the city’s borders (VRS). But make sure in advance that you know which zones are covered for your specific show in order to avoid an awkward very public discussion with a German conductor in front of a train car full people.
# 7 Yes, there’s wireless internet access at the fairgrounds, and we have a highly-rated official supplier. However I’ve learned anecdotally that there are other reputable German wireless companies who provide competitive service (and sometimes temporary trial offers) that can be booked online. I’m just sayin’, that’s all.
# 6 Europeans don’t do “Pop-Up” display stands like we do at shows in the U.S. If you plan to ship your Pop-Up to the show, you should still plan to order a modular system stand package (walls, carpet, electricity, basic furnishings) and then assemble the pop-up within the booth. Remember, system stands in Germany are customary – without one you’ll probably stand out for the wrong reasons.
# 5 Bring ALL of your documentation and order confirmations with you to the show! Nothing says wild goose chase more than not knowing which service provider is building your booth, supplying your booth furnishings, or which freight forwarding company was used to send your freight to Duesseldorf.
# 4 Make sure your bills are paid in full before you head over to Germany and avoid the walk of shame to the cashier counter in the service center because your electricity hasn’t been turned on. Messe Düsseldorf North America is here to assist you in deciphering your invoices and to make sure that nothing falls thru the cracks. And don’t be alarmed, we’ll be happy to remind you in good time before the show starts of any open balances!
# 3 Listings in the show’s catalogue are not necessarily free. Unlike trade shows in the U.S., most of our events in Germany allow you to only have an alphabetical listing in the show catalogue and single index listing at the back of the directory. Anything else you usually have to pay for – that’s just how the catalogue’s publisher rolls.
| # 2 Social media has come into increased prominence especially within the past year. Acquaint yourself with the available technologies – and know the show’s Twitter handle. Promote your company before, during, and after the show. Take advantage in advance of the promotional exhibitor materials. Face it – this is the way things are going and just sitting in your booth hoping everyone will just come to visit is probably not going to cut the mustard, unless Jennifer Aniston is sitting there with you for some reason. |
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Gratuitous picture of TV & Film Star, Jennifer Aniston. |
#1 Pay attention to deadlines! We know that all this registration and ordering is essentially an administrative task, easily pushed to the back burner. But missing a deadline can mean the difference between getting or not getting a booth in a show, or having to pay a surcharge for a booth order.
Sometimes things at trade shows can go awry for any number of reasons, but always keep in mind that our number one priority is to make sure that you get the assistance that you need as quickly and efficiently as possible, and to make sure that the pieces are put in place so that you have the best trade show possible! Remember, we’re here to help!
Enjoy the holidays!
Posted by Ryan Klemm on Fri, Nov 04, 2011 @ 09:28 AM
Anánkāi d'oudè theoì mákhontai
- Not even the gods fight necessity.
Simonides of Ceos
Greek lyric poet (c. 556 BC-468 BC)
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Weeeee, it’s sure been a heckofa week! Just a week ago the stock markets soared after the EU seemingly averted a looming debt crisis.
Here in the US, the media was gushing about “Rocktober” – the best gains on Wall Street during the month of October since sometime in the early 1970s. Even yours truly thought it noteworthy enough to throw up a clever and witty yet informative blog post about it.
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Then earlier this week it appeared that the whole shebang was on the verge of unraveling:
- For some reason, the Greek prime minister unexpectedly announced he was going to put the agreement to a national popular vote referendum. Chances of passage: ZERO.
- Stunned EU Leaders, notably those of Germany and France, issued withering responses and threatened to withhold further bailout funding for the cash-strapped country.
- Stock markets plunged worldwide. Buh-bye Rocktober.
- The G20 Economic Summit convened in Cannes, France, coincidentally - whereby everyone could read the Riot Act to the Greek Prime Minister in person.
- Greek Prime Minister cancels referendum Thursday, now facing a parliamentary confidence vote Friday.
The ancient Greek poet Simonides wrote, "Anánkāi d'oudè theoì mákhontai" ("Not even the gods fight necessity"). Seems the Prime Minister of Greece was unfamiliar with the sentiment.
I've also been wondering all week what the Greek version of Windex is.
Posted by Ryan Klemm on Thu, Oct 27, 2011 @ 01:23 PM
A Part II Primer to The Big Fat Greek Economic Meltdown
Original Post Dated May 2010
| When in the 2002 heater hit movie My Big Fat Greek Wedding the father of the bride Gus Portokalos (adroitly played by Michael Constantine) is confronted with any kind of skin ailment, he pans, "Put some Windex." Somehow that humorous expression strikes me as somberly befitting for this week’s economic developments in Europe where its leaders agreed on a so-called “Windex-Fix” that would impose steep losses on investors holding troubled Greek bonds while simultaneously boosting the effectiveness of the region’s bailout fund. |
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Michael Constantine / My Big Fat Greek Wedding
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This is important stuff to know for American companies involved in exporting, to know the financial situation of international markets, and what market realities your business partners (and competitors!) overseas are facing. Knowing this will allow you to engage more effectively when you participate at one of our trade shows in Düsseldorf.
A Grand Plan
Under the agreement reached in Brussels in the wee hours of the morning, Greek bondholders agreed to voluntarily write down the value of Greek bonds by 50%, thereby reducing the nation's debt to 120% of GDP from 150%. The private sector [read: mostly European banks] agreed to the write downs on the condition of a € 30 billion contribution from the public sector [read: European tax payers].
At the same time, the bailout fund (known as the new European Financial Stability Facility) would help cash-strapped countries like Spain and Italy borrow at least € 1 trillion by providing a kind of insurance that would make their bonds more attractive to investors – and thus hopefully preventing them from eventually experiencing a similar fate as Greece.
So why is this important?
New York Times columnist Bill Marsh recently prepared a remarkably interesting article and flow chart putting the entire complicated situation into a clearer and simplified perspective:
At one time, investors viewed lending to the Euro Zone as risk free. But Greece was borrowing more money to finance itself than it could afford to repay. Similarly, but to a somewhat lesser extent, other countries in Europe (Ireland, Portugal, Spain, and even Italy) were finding themselves sliding down a similar path. With investors sensing that bond yields would not be met, it looked increasingly possible that the contagion could spread elsewhere – resulting in more difficulty for these countries to borrow money to pay their bills, and risking the investors (i.e. European banks) bottom line: a resulting recipe for huge financial losses, European credit markets to lock up, and certain European financial meltdown to follow. The shockwave would be felt worldwide – yes, here in the United States.
Is this “putting Windex” treatment going to work?
Marsh hypothesized that Greek debt will continue to grow and that eventually an orderly, negotiated default will occur, which will ideally be contained thanks to the above mentioned agreement reached in Brussels – and which would shore up the credit of the other countries Ireland, Portugal, Spain and Italy and thereby save the Euro currency and financial collapse of the Euro Zone.
At the moment, it appears an imminent crisis has been averted. But of course, time will tell.
Posted by Ryan Klemm on Tue, Oct 18, 2011 @ 11:33 AM
Our team finally got around to booking our airline tickets to Düsseldorf last week for the upcoming MEDICA & COMPAMED trade fairs. Based upon the record number of 450+ US companies that will be participating at the show this year, the transatlantic air carriers are probably going to be packing us in during the month of November. And despite having made this trip uncountable times, we always look forward to traveling over to Germany to provide our clients with the best trade show experience possible!
Also amusing to me is the time I got to Chicago O’Hare and Da Guy behind the check in counter stared back at me and said “dang ders sher alodda people gointa Doozeldorf disafternoon.” [Chicagospeak translation: Good gracious, I’ve observed that there are an unusually high number of our valued customers who are traveling this afternoon to Duesseldorf, Germany.]
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So we all squeeze place ourselves into our seats next to the NFL Wide Receiver and behind the group of 18 squirrely and overly-excited high school exchange students, and off we go to enjoy our in-flight dinner of chicken or pasta and try and get a nap before hitting the ground running and starting a solid week of work, and over-nighting in tiny overpriced hotel rooms.
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Of course I jest, sort of, but truth is – heading to Duesseldorf needn’t be some overpriced chore. With just a little bit of advance planning, you’ll find that getting there, staying there, and yes – enjoying the local culture after the show closes each evening can be rather enjoyable!
BOOK YOUR AIRFARE
Reaching Düsseldorf by air from the United States and Canada is simple. The city’s Rhein-Ruhr International Airport is one of Germany’s busiest and most modern. Nearly 80 airlines offer more than 1,500 flight connections each week from around the world. Numerous direct flights operate to or from the United States daily. SAVINGS TIPS: Shop around, book early, select discount carriers, or book flights that require a transfer at a hub airport.
BOOK YOUR HOTEL
In general, the earlier you book a hotel room, the better. Messe Düsseldorf North America's official travel agency is able to provide you with comprehensive and competitively priced hotel arrangements for your trip to Düsseldorf. SAVINGS TIPS: Hotels outside of Duesseldorf tend to be less expensive than those within the city itself. B&B’s (known in Germany as Pensionen) tend to be less expensive than hotels. And sometimes private residences or corporate apartments are available for rent that can accommodate groups of three or more persons.
LOCAL TRAVEL
The Düsseldorf subway tramlines U78 and U79, and bus lines 722 and 896, provide service directly to the fairgrounds. The fairgrounds can also be easily be reached by taxi or private vehicle. If you plan to drive, take the A44 highway westward from the A3 highway and follow Messe Düsseldorf’s own access road to its large-scale parking lots, equipped with 20,000 parking spaces. Complimentary shuttle buses will take you from the parking lots to all entrances and back within a few short minutes. SAVINGS TIPS: Your exhibitor pass and/or your admission ticket doubles as your ticket for travel within Düsseldorf’s regional public transportation network!
Messe Düsseldorf and the VRR / VRS (Rhine-Ruhr and Rhine-Sieg Regional Public Transportation Network) offer exhibitors and visitors the option of taking the subway, tram, bus, or regional train (2nd class), throughout the entire VRR (and depending on the show, VRS) zones at no additional cost.
As you can see, there are many ways to get there, stay there, and travel around. Perhaps some of you may have tips and pointers of your own – we’d welcome your comments and tips to share!
Posted by Ryan Klemm on Fri, Sep 23, 2011 @ 01:27 PM
We’ve all seen them, perhaps been one of them in fact: that sad little booth with almost nothing in it. Perhaps a few brochures set out on a draped table, the empty boxes tucked beneath or stuck back in the corner. Maybe even the booth representative isn’t there, perhaps walking the show floor.
The investment of time and money has been made to get the space and get to the show, but it appears nevertheless that the company is operating on a shoe-string budget, and it shows - even if it really might not be.
There are many reasons why companies choose to participate in a trade show, but the bottom line is that you’re looking to put your best foot forward and make the biggest splash that you can. First impressions count.
At our trade shows in Duesseldorf, instead of pipe-and-drape schemes, we offer booth construction packages – known as system stands. They come with the basic elements and you do the rest!
A new interesting feature of Messe Duesseldorf is the online STAND CONFIGURATOR, which allows the user to easily to select, build, and furnish their booth virtually - and to price it out at the same time before actually submitting it as an order!
But also take a basic package and turn it into something special, something that reflects your company’s corporate image, and something that reflects your marketing strategy. Some things you can do to give your booth that extra “oomph” include:
- Affix graphics to the walls
- Have your company logo placed on the sign above your booth
- Order a video monitor to play a looping company DVD
- Get a free-standing literature rack for easy access to your company brochures
- Green it up! Get a plant or two.
- Display cases brighten up your booth and make it easier to view your product samples
- Bring multiple product samples and brochures
- Have some “give-aways” available, even perhaps just a few for VIP visitors
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Just a few simple upgrades can make all the difference in the results of your trade fair participation.
Messe Düsseldorf North America can advise you on your booth options and prevailing trends in booth design. Let us know how we can assist you in making your participation at one of our trade shows the best it can be!
Posted by Ryan Klemm on Fri, Sep 09, 2011 @ 01:14 PM
This article was originally posted in September 2009, and is now back by popular demand as the fall trade show season kicks into high gear!
System Stand or:
How I Learned to Stop Worrying and Love the Booth
You know as surely as the swallows return to San Juan Capistrano every spring and the Chicago Cubs don't make it to the World Series in the fall (sigh), a common discussion that arises every year has to do with a company's approach to its booth setup options at our trade shows in Düsseldorf.
The space has been reserved, flights have been booked, and hotels have been selected. Now it's time to start thinking about how you'd like to present your company's public face at the show.
So you say you have a nifty pop-up display that unfolds out a plastic case? That's a good start. Just need some carpet and maybe an information counter and a bar stool or two to complete the ensemble, right? Looks just fine at the U.S. trade shows, why not in Düsseldorf?
You might want to think twice.
After all, you've made this huge investment to participate at this European trade show, and you want to make sure that you put your best foot forward. But in reality what looks fine against a backdrop of pipe and drape in the U.S. might in reality stand out for entirely different reasons at a German trade show.
In a nutshell: Europeans don't do "pop-up" like companies from North America do. Hence, you don't see much of it over there. In fact, the European approach to exhibiting trends more elaborate and more formal than here. The prevalent view is that the booth is by virtue and extension of the company - the place of business for the week, conducted in as formal a business setting as the show floor permits.
That said, the generally accepted minimum standard of booth design is that referred to by Messe Düsseldorf as a "system stand". Priced by the square meter, these elemental stands consist of panel walls, carpet, table and chairs, company sign above the booth, spot lights and an electrical outlet. This simple concept allows the exhibitor to save on shipping costs (keep the pop-up at home and just send over some graphics) and still decorate and setup shop as you like.
And if you really, really dig your pop-up stand and still want to use it, by all means send it on over and set it up within the confines of your system stand!
Messe Düsseldorf North America can advise you on your booth options and prevailing trends in booth design. Let us know how we can assist you in making your participation at one of our shows the best it can be!
Posted by Anne Meerboth-Maltz on Mon, Aug 29, 2011 @ 04:22 PM
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The global market for medical technology and medical devices has weathered the storm of the economic and financial crisis well and is now enjoying steady growth, with a current volume of about €300 billion. Although the supply structures and the financing situation of users of medical technology can vary a lot from one country to another, the market as a whole is characterized by a lively exchange of goods. More than half of the medical devices, products and instruments produced worldwide are made for export.
The manufacturers adapt flexibly to the different needs of the various continental and regional markets. While complex systems with a relatively high degree of innovation are called for in the European and North American market, there is a demand for more robust and easy to use devices in the emerging countries of Asia and Eastern Europe in order to promote the rapid and widespread modernization of hospitals and physicians’ practices.
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This highly dynamic and competitive international medical industry will again be represented this November at MEDICA 2011, the world's largest medical trade fair, held in Düsseldorf, Germany (November 16 – 19) where about 4,500 exhibitors have booked over 1.2 million square feet of exhibit space. It’s a huge event and you should be part of it!
And there is more: at the parallel held COMPAMED 2011, the leading international trade fair for the suppliers’ market in medical manufacturing, (November 16 – 18) approximately 600 exhibitors will cover the entire medical technology supply chain – from materials and components to systems and intermediate products as well as complete systems and services.
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Together, MEDICA and COMPAMED 2011 will occupy all 19 halls of the Düsseldorf fairgrounds to present the entire process chain and the entire range of medical products, devices and instruments.
Whether you’ve been there before or are thinking about going for the first time, MEDICA and COMPAMED are THE place to be if you want to stay competitive – at least this is what 137,000 of your colleagues think who visit these trade shows every year!
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