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DIBS Redux

  
  
  

Just opening the vault and dusting off an old chestnut here.  This article is a variation of one previously posted after Chicago's "Snowmageddon" of February 2011.  Enjoy!

Perhaps many of you heard this past week that Chicago had a little bit of snow. That is to say, A LOT of snow, followed by what they tell us was a "polar vortex" that sent temperatures plunging to 15F below zero at night with high temperatures in the -5F range during the daytime.  Not only did we end up with about 15-20 inches of the white stuff, we then dealt with 30+ mile per hour wind gusts, snow drifts, and a virtual collapse of commuter rail service. 
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Antonio Perez, Chicago Tribune
 

But Chicago is generally prepared and has snow removal down to a science, and now that the temperature is on the rebound for the time being, things are returning more or less to normal.

But on the side streets, it usually takes a couple of days before a snowplow will pay a visit and shove mounds of crusty packed snow up against the vehicles parked along the curb.

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Michael Tercha, Chicago Tribune
  Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers say it even precedes the notorious blizzard of 1967.  Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by placing whatever expendable junk they happen to have on hand in the space they have just dug out.  

That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.

Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase your chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Düsseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA is now open and runs until March 1, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Discover Your World at CARAVAN SALON 2013

  
  
  

Want To Have Some Fun
on Four Wheels?

All-wheel vehicles are becoming increasingly popular, and now is your chance to see why! At this year’s
CARAVAN SALON DÜSSELDORF 2013 - The No. 1 Show for Motor Homes and Caravans, the special “Off-Road” show will give visitors the opportunity to test drive ATV’s in the outdoor area on a specially built obstacle course.
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If you aren’t that daring, you can opt to be driven as a passenger across an adventure course.  But that wouldn’t be half the fun….

describe the image     And if that’s not enough, the “Dream Tour Cinema” show will whet your appetite for RV travel in exotic locations on four different continents: Asia (Bangladesh, Bhutan, Burma, India, Iran and Pakistan), Southeast Asia (Cambodia, China, Indonesia, Laos, Malaysia, Thailand, Timor and Vietnam), South America (Iguazu Falls, Andean passes, Atacama Desert), and the U.S. (“Route 66” from Chicago to Los Angeles). So much to see – so little time!
  

 

CARAVAN SALON will be held from August 31 – September 8, 2013 (trade visitor day on August 30) at the fairgrounds in Düsseldorf, Germany.  Overall, some 570 exhibitors from 25 countries will present a wide range of mobile homes and RVs as well as accessories. From small and simple RVs for two people to compact vans and campers, from family RVs and alcove motor homes to luxury motor homes – the possibilities at CARAVAN SALON are virtually unlimited.

Entrance passes can be purchased online at www.caravan-salon.com for 13 Euros (1-day ticket) or 20 Euros (2-day ticket).

Make your next vacation a real adventure - come to CARAVAN SALON and be inspired.

Oh, and enjoy the ride!

MEDICA HEALTH IT FORUM with App Circus

  
  
  
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The market for smart phones and tablet computer Apps is booming.  What appeared to be nothing more than a gimmick even a couple of years ago is now coming of age.  Apps may not only revolutionize the private healthcare market, some of them also have the potential to influence how we deal with medicine at home, in hospitals and in medical practices.

MEDICA 2012 in Düsseldorf (November 14-17) will provide an overview of the latest health industry app trends and some sample applications.

Parallel to exhibits on display, the App Circus will be incorporated as a program element into the accompanying MEDICA HEALTH IT FORUM (organized in cooperation with “dotopen”).  At the App Circus, innovative health apps will be presented by their creators with the goal of bringing developers, start-up companies and the organizations involved in the software development together with potential users and project partners from the medical sector and on the purchasing side.

Industry experts involved in the concept believe that major and exciting opportunities particularly in the areas of prevention and treatment adherence exist, and could be particularly App-ealing to the health insurance industry (lazy pun intended - feel free to groan).  Some examples of App technologies underway:

  • Patient self-adherence to medicine dosage regimens / dosage reminders / medicine compatibilities
  • Patient self-treatment in the home directed remotely by a doctor
  • Hospital, nursing facility, and private practice access to specialized apps to view up to the minute patient information and treatment data
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The above examples show how the development of new Apps for the health sector is an exciting and vibrant topic.  The presentations of new solutions will certainly provide plenty to talk about once again at MEDICA 2012.

Visitor entrance tickets for MEDICA 2012 will be available for advance purchase online starting in August 2012 at http://www.medica.de/2130.

available on appstore To download the MEDICA App,
visit http://app.messe-duesseldorf.com/,
or find it at the iTunes App Store!
 

 

 


Savings Tips for Travel to Doozeldorf

  
  
  

Our team finally got around to booking our airline tickets to Düsseldorf last week for the upcoming MEDICA & COMPAMED trade fairs.  Based upon the record number of 450+ US companies that will be participating at the show this year, the transatlantic air carriers are probably going to be packing us in during the month of November.  And despite having made this trip uncountable times, we always look forward to traveling over to Germany to provide our clients with the best trade show experience possible!

Also amusing to me is the time I got to Chicago O’Hare and Da Guy behind the check in counter stared back at me and said “dang ders sher alodda people gointa Doozeldorf disafternoon.” [Chicagospeak translation: Good gracious, I’ve observed that there are an unusually high number of our valued customers who are traveling this afternoon to Duesseldorf, Germany.]

pta2       So we all squeeze place ourselves into our seats next to the NFL Wide Receiver and behind the group of 18 squirrely and overly-excited high school exchange students, and off we go to enjoy our in-flight dinner of chicken or pasta and try and get a nap before hitting the ground running and starting a solid week of work, and over-nighting in tiny overpriced hotel  rooms.  
         

Of course I jest, sort of, but truth is – heading to Duesseldorf needn’t be some overpriced chore.  With just a little bit of advance planning, you’ll find that getting there, staying there, and yes – enjoying the local culture after the show closes each evening can be rather enjoyable!

BOOK YOUR AIRFARE

Reaching Düsseldorf by air from the United States and Canada is simple.  The city’s Rhein-Ruhr International Airport is one of Germany’s busiest and most modern.  Nearly 80 airlines offer more than 1,500 flight connections each week from around the world.  Numerous direct flights operate to or from the United States daily.  SAVINGS TIPS:  Shop around, book early, select discount carriers, or book flights that require a transfer at a hub airport. 

BOOK YOUR HOTEL

In general, the earlier you book a hotel room, the better.  Messe Düsseldorf North America's official travel agency is able to provide you with comprehensive and competitively priced hotel arrangements for your trip to Düsseldorf.  SAVINGS TIPS:  Hotels outside of Duesseldorf tend to be less expensive than those within the city itself.  B&B’s (known in Germany as Pensionen) tend to be less expensive than hotels.  And sometimes private residences or corporate apartments are available for rent that can accommodate groups of three or more persons. 

LOCAL TRAVEL

The Düsseldorf subway tramlines U78 and U79, and bus lines 722 and 896, provide service directly to the fairgrounds.  The fairgrounds can also be easily be reached by taxi or private vehicle.  If you plan to drive, take the A44 highway westward from the A3 highway and follow Messe Düsseldorf’s own access road to its large-scale parking lots, equipped with 20,000 parking spaces.  Complimentary shuttle buses will take you from the parking lots to all entrances and back within a few short minutes.  SAVINGS TIPS:  Your exhibitor pass and/or your admission ticket doubles as your ticket for travel within Düsseldorf’s regional public transportation network!

Messe Düsseldorf and the VRR / VRS (Rhine-Ruhr and Rhine-Sieg Regional Public Transportation Network) offer exhibitors and visitors the option of taking the subway, tram, bus, or regional train (2nd class), throughout the entire VRR (and depending on the show, VRS) zones at no additional cost.

As you can see, there are many ways to get there, stay there, and travel around.  Perhaps some of you may have tips and pointers of your own – we’d welcome your comments and tips to share!

You Won’t Lose Track if You Take a Train

  
  
  
img35      Taking public transportation someplace is always a good bet.  Not only is it better for the environment, it also will save you time and parking costs.  We always encourage everyone to take advantage of Duesseldorf’s world-class public transportation network.  The trains run like clockwork – punctually and on time almost without exception, and frequently.

An added bonus:  If you’re planning to exhibit in or visit one of our many trade shows in Duesseldorf, your exhibitor pass and/or your admission ticket doubles as your ticket for travel within Düsseldorf’s regional public transportation network, known as the VRR.  Modes of travel include all buses, subways, trams, and regional commuter lines (2nd class).  The VRR system covers all of Duesseldorf as well as some outlying suburbs.

Visitor entrance passes/badges to the trade show include free public transportation to and from the show on the day(s) of your show visit.

Exhibitor entrance passes/badges are valid for free public transportation 2 days before, during, and 2 days after the show.
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Depending on which show you are attending, this “combi-ticket” concept is extended to an adjacent public transportation network known as the VRS, the nearby city of Cologne’s regional transportation network.  Details about exactly what public transportation zones are included with the visitor or exhibitor entrance pass/badge are printed on its backside.  These details can also be found on the trade show’s registration webpage.

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If staying outside the VRR Zone, and the VRS Zone is not covered by your exhibitor or visitor pass, it will be necessary to purchase a ticket to the perimeter of the VRR Zone, and then for the rest of the journey within the VRR Zone there will be no additional public transportation charges.

If the trade show's official registration web site AND the back of your entrance pass/badge specify that both VRR and VRS are included in the free transportation plan, then you do not have to purchase an additional ticket in order to travel from any city located within the VRS Transportation System.
 
For additional details, links, and pricing examples, visit the travel page at our website!

And while you’re in town – think about visiting the nearby city of Wuppertal to ride an original, 110 year-old suspension monorail.  It’s operated by the VRR, so your ticket will cover the ride! 

So with that, we’ll finish here with a pun about monorails because they always make for decent one-liners!

 

 

 

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Duesseldorf Packing It In on the World Stage

  
  
  

The past week in Duesseldorf, Germany was – to put it lightly – momentous.

The city put itself front and center on the international stage in more ways that one, and admirably once again demonstrated that it is comfortable player among the first-tier of world-class cities.
eurovision1 In the span of a week, Duesseldorf hosted not only the world’s largest and leading international packaging trade show, interpack, it also simultaneously hosted the renowned Eurovision Song Contest at the Esprit Arena, adjacent to the Duesseldorf fairgrounds.

For those of you who aren’t familiar with the Eurovision Song Contest, this event is perhaps one of the most watched annual TV spectacles in Europe.  Each European country submits a single band or singer performing a single song in a viewer / voter elimination contest, and then on the final night after the field has been narrowed to just 25 countries – the whole of Europe votes for their favorite by text-message voting.

The air was electrified on Saturday evening, May 14.  The city of Duesseldorf turned into one giant block party as thousands converged to the old city and the banks of the Rhine River to watch live coverage on outdoor large screens of the events inside the Arena.  Restaurants, bars and nightclubs were packed to overflowing and the narrow streets outside were full as everyone watched and waited to find out this year’s winner, Azerbaijan (Europe!?) for its contestants’ (Ell/Nikk) entry Running Scared.

At right:  Nikki Jamal and Eldar Kasimov of Ell/Nikki representing Azerbaijan celebrate on Saturday, May 14, 2011 with the Eurovision trophy and their national flag after winning the Grand Final of the 56th Eurovision Song Contest.  © AFP/GETTY IMAGES

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On the dual track, interpack returned to the Duesseldorf fairgrounds also to rave reviews and a palpable perception that the industry is once again on the uptick.  Featuring over 2,700 exhibitors from 60 countries, the show attracted a total of 166,000 trade visitors – 60 percent from outside of Germany.  Particularly striking was the further significant increase in the proportion of decision-makers attending the show over the previous staging in 2008.  Almost three quarters of trade visitors reported they came from management with decision making authority – a remarkable figure!

At the same time SAVE FOOD International Congress was held, highlighting the ongoing conflict between nutrition, packaging and sustainability.  In collaboration with the Food and Agriculture Organization of the United Nations (FAO), this meeting attracted some 300 participants and dignitaries who discussed the magnitude and causes of global food waste and explored the contribution that improved packaging could make in the fight against food waste.

And Duesseldorf handled all these important international events with flair.  For a week under sunny skies the city became the international stage for business and culture, a remarkable feat that many other aspiring cities undoubtedly envy and aspire to.

Congratulations Duesseldorf!

Boats: Should Have Got a Bigger One – Register Now! boot Dusseldorf

  
  
  

This guy doesn’t stand much of a chance against a great white shark – perhaps he needs a better boat from the “boot Düsseldorf” next January!  Yes, while you may have to go through the summer trying to out-row sharks, don’t fret, because next January, if you have the motivation, you’ll have nothing to fear.  Once again, you can join the 1,600 exhibitors in the yachting and water sports industry who will be featuring their products to consumers and the rest of the industry in the largest Water Sports show in the world.

shark vs boat boot Düsseldorf is the premier event in the yachting and water sports industry due its long 43-year tradition by creating a thrilling environment for a growing number of people year after year.  Over 250,000 visitors came to last year’s show, making it the #1 highlight for this industry worldwide.  With visitors from over 55 countries, people travel to the far and wide in order get the information on the current trends, latest boats, newest motors, innovative equipment and services, to name a few. 

And what keeps the visitors coming back in such large numbers?  The shark-free environment doesn’t hurt, but boot Dusseldorf is a truly hands-on way to experience everything that has to do with recreation on the water.  Exhibitors actually encourage potential customers to put on a scuba suit and jump in a tank of water, climb in a kayak or canoe, practice casting their fishing lines or even zip across the hall in a pair of water skis!  Who knows, they may even find a new hobby during their visit to boot!

For many boat & yacht manufacturers, boot 2012 will mark their German debut and some will even celebrate their world debut in Düsseldorf.  The new designs and features encompass a broad range of boats, from personal yachts to sport boats to sailing ships. With many heavy hitters in the industry all coming to one place a one time, it is an exceptional event for industry leaders, shipyards, importers, and traders to make new contacts in order to help their businesses become more productive and efficient.

Honestly, it is one of the best investments exhibitors can make to help their business grow while the visitors also have a fun and interactive experience all their own.

The registration deadline is June 30th 2011.  The show dates are January 21st-29th 2012 in Düsseldorf. Check out the website for more information: http://www.boat-duesseldorf.com/

Social Media and the Trade Show

  
  
  

I’m going to make a bold statement.

Trade shows will never be replaced by “virtual” events.  Ever.

There.  I said it.

After all, attending a trade show enables visitors and exhibitors alike a unique experience to meet face to face.  It’s essentially a "sensual" experience – meaning that you get to see the products and services available from the exhibitors first hand.

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You can touch the equipment on display, see it in operation, ask questions, have aspects explained to you directly.  Hear how loud (or quiet) it runs, see if it produces any odors, or expends heat.  All important things to observe and think about when making a decision about incorporating equipment into your company’s production line.

Sure, you can have a virtual meeting with a supplier or client on Skype to see their face as they talk to you.  Or watch a video that has been sent over.  But nothing replaces that face to face, human interaction.

Nevertheless, what is now happening and evolving technology-wise is particularly exciting in the trade show industry.  For example, Messe Düsseldorf is embracing many forms of social media as a value-added tool for clients to connect, learn, interact, and keep informed of everything that is going on within the trade show and the industries we serve!

describe the image   Take for instance, the Messe App that can be downloaded for free onto your Apple iPhone, iTouch, or iPad. It features offline search features, Google Maps integration and interactive floor plans that enable the user to prepare for the trade show visit.  With this small app you can keep all current information about the fair in the palm of your hand, and of course take it with you to the show.  

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Twitter also is being embraced as an interactive means of not just following basic and interesting updates about the events, the industry, and everything else, but allows you to connect with others attending the show in a meaningful way!  (Follow Messe Düsseldorf North America’s tweets at http://twitter.com/mdnachicago, or Messe Duesseldorf in Germany @MD-GmbH in Germany, or one of our trade shows like #interpack2011, wire Düsseldorf @wiretradefair, Tube Düsseldorf @tubetradefair, MEDICA @medicatradefair, etc.)

In the future it is not inconceivable that how one visits the show can be tracked in such a way that if it is observed you are seeking specific products at one of our events that you could also get a "tweet" reminding you that there are other like products or other interesting companies in certain locations at the trade show that you haven’t visited yet.


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You can also become a fan of Messe Duesseldorf North America on Facebook and see others who are fans, interact, and initiate dialogues.
Share your experiences in Düsseldorf, industry news, or even commiserate with each other about the lofty hotel prices in Düsseldorf when a trade show is underway!

 
If you’re reading this blog you’re undoubtedly already tuned into all of these various social media tools – but why not share this with a friend or colleague?  Let them know about Messe Düsseldorf and the world-leading events that are held there.  Inform your staff who will either be working your booth at the show or simply attending.  Your experience and results will undoubtedly be enhanced!

Help Japan

  
  
  
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Last week, on Friday March 11, 2011, a disaster of epic proportions visited the island nation of Japan.  While most of the western hemisphere was asleep in the middle of the night, it was mid-afternoon there when a massive 9.0 earthquake struck, followed almost immediately by an angry sea that sent a 6 meter tall tsunami crashing ashore, destroying everything and everyone in its path.  
Subsequently, power was knocked out to the seaside Fukushima nuclear power plant, resulting in radiation laced explosions, and a still unfolding probable meltdown of the reactors’ cores – the likes of which haven’t been seen since the Chernobyl disaster in the Ukraine a generation ago.

Messe Duesseldorf is a global company, and urgently we sought and have maintained contact with our colleagues at Messe Duesseldorf Japan.  Thankfully, their Tokyo office made it thru the quake with just some minor damage, and more importantly we’ve received welcome reports that our colleagues there, and their families, reported no injuries.  Their concern has turned toward reaching out to Messe Duessseldorf’s Japanese clients, working to determine how they have fared.

Engage in Some Global Giving

On behalf of our trade show visitors and exhibitors, Messe Duesseldorf North America has made a significant charitable donation to the American Red Cross for its Japanese earthquake and tsunami relief efforts.

We invite all who read this to consider also helping Japan in its time of crisis.  Several of the following organizations are accepting donations:

  • The Red Cross.  Visit www.redcross.org or text REDCROSS to 90999 to donate US$ 10 from your phone.
  • The Japan Earthquake and Tsunami Relief Fund.  GlobalGiving.org has been launched to garner funds that will be given to a variety of relief organizations helping victims of the earthquake.
  • Facebook for the Cause.  The Red Cross has set up a Causes page to accept donations for their Japan humanitarian aid efforts. By logging in via Facebook, you can give money or give a minute of your time.  For each quick ad you watch, companies will donate money to the Red Cross's relief fund.
  • Donate via iTunes.  Apple's online music and movie store has made it simple to give money to the relief effort. Simply click how much you want to donate, and iTunes will use the account you already have on file for your purchases. The money goes to the Red Cross. 
  • UNICEF.  Visit www.unicefusa.org or text JAPAN to 864233 to donate US$ 10 to help the children of Japan.

Of course many more reputable charities exist and we invite you to help.

Our thoughts and reflections are with the Japanese people, and we want them to know that we stand beside them in their time or need.  We wish them well and hope our assistance will help make a difference in their successful recovery.

É boa pra caramba!

  
  
  

The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.

Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
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   Andre Penner / AP Photo

 
Especially for companies based in the United States, Hospitalar has grown increasingly attractive over the past several years as more and more companies seek to get involved in Brazil and other important South American markets.  Already set to break last year’s high water mark, more American companies have signed up and will occupy more space than ever before at this “thermometer” of the health sector in Brazil.

Brazil’s healthcare sector represents over 8% of the country’s GDP.  In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion.  Around 43.2 million Brazilians are covered by health plans/insurance.  Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil.  The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.

And growth in this field is only predicted to continue.  Expansion in this sector is not merely anecdotal:  just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet.  And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.

Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.

Take the classic Brazilian phrase É boa pra caramba: 
"Boa" by itself means "good."  But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”

Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.

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