McLean, Virginia based FPSA (The Food Processing Suppliers Association) is a global trade association serving suppliers in the food and beverage industries. The Association's programs and services support its members by providing assistance in marketing their products and services, overall improvement in key business practices and many opportunities to network among industry colleagues. Among the association's programs and services to achieve these objectives is PROCESS EXPO, The Global Food Equipment and Technology Show.
Messe Düsseldorf GmbH and The FPSA recently announced the formation of a formal strategic alliance to increase the international reach of PROCESS EXPO as part of interpack’s worldwide product family.
Messe Duesseldorf will aid in the sale of booth space at PROCESS EXPO as well as well as promoting visitor attendance to food processors around the globe.
Pictured from left to right: Bernd Jablonowski (Project Director, interpack 2011), Hans Werner Reinhard (Executive Vice President, Messe Duesseldorf GmbH), Jan Erik Kuhlmann (President & CEO, Multivac), David Seckman (President & CEO, FPSA).
The renowned interpack trade fair, organized by Messe Duesseldorf, was founded in 1958 and developed over the decades into the number one global platform for the packaging and processing industry. The last staging of the show in 2008 featured 2,744 exhibitors from 60 nations and attracted 179,000 trade visitors.
“This partnership will significantly increase the presence of PROCESS EXPO in the international market, where Messe Duesseldorf is a leader within the processing and packaging trade show arena,” stated Scott Scriven, Chairman of FPSA. “With 7 international subsidiaries and 68 foreign representatives worldwide supporting Messe Duesseldorf in 127 countries, PROCESS EXPO will have unprecedented access to new markets,” he added.
“Messe Duessseldorf is pleased to be joining with FPSA in the formation of this partnership. The exponential growth of PROCESS EXPO since the announcement of the move to a biennial show tells us that strategically, this is where we need to be in the North American market. We are now pleased to offer our existing customers a new platform,” added Hans Werner Reinhard, Executive Vice President of Messe Duesseldorf.
PROCESS EXPO will be held November 1-4, 2011 at the McCormick Place Convention Center in Chicago, Illinois. www.myprocessexpo.com
interpack will return to the fairgrounds in Duesseldorf, Germany May 12-18, 2011. www.interpack.com
We’ve all seen them, perhaps been one of them in fact: that sad little booth with almost nothing in it. Perhaps a few brochures set out on a draped table, the empty boxes tucked beneath or stuck back in the corner. Maybe even the booth representative isn’t there, perhaps walking the show floor.
The investment of time and money has been made to get the space and get to the show, but it appears nevertheless that the company is operating on a shoe-string budget, and it shows - even if it really might not be.
There are many reasons why companies choose to participate in a trade show, but the bottom line is that you’re looking to put your best foot forward and make the biggest splash that you can. First impressions count.
At our trade shows in Düsseldorf, instead of pipe-and-drape schemes, we offer booth construction packages – known as system stands. They come with the basic elements and you do the rest! Even in the US Pavilions that we organize, the same procedure applies.
Take a basic package and turn it into something special, something that reflects your company’s corporate image, and something that reflects your marketing strategy. Some things you can do to give your booth that extra “oomph” include:
- Affix graphics to the walls
- Have your company logo placed on the sign above your booth
- Order a video monitor to play a looping company DVD
- Get a free-standing literature rack for easy access to your company brochures
- Green it up! Get a plant or two.
- Display cases brighten up your booth and make it easier to view your product samples
- Bring multiple product samples and brochures
- Have some “give-aways” available, even perhaps just a few for VIP visitors
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Just a few simple upgrades can make all the difference in the results of your trade fair participation.
Messe Düsseldorf North American can advise you on your booth options and prevailing trends in booth design. Let us know how we can assist you in making your participation at one of our trade shows the best it can be!
A word of advice to anyone considering playing background music in their stand: DON'T FORGET YOUR GEMA LICENCE!
GEMA is the Society for musical performing and mechanical reproduction rights (translated from German: Gesellschaft für Musikalische Aufführungs- und mechanische Vervielfältigungsrechte) and plays counterpart to ASCAP here in the United States. GEMA licenses the right to perform and playback songs and musical works created and owned by the songwriters, composers, lyricists who are members of GEMA and affiliated foreign entities.
Officials from GEMA are present at German trade shows in order to enforce these rules. Companies should be aware that getting caught playing back protected media without a license leaves them subject to some very hefty fines!
So if you want to add some background music at your stand, licensing is usually very simple. Just keep the following in mind to avoid an unpleasant encounter with GEMA officials:
- Fill out form 4C34 in your trade show exhibitor manual. . This is how you apply for your GEMA license. GEMA invoices the exhibitor for royalties. The amount payable depends on type of reproduction and also the size of the stand.
- Be sure to have the GEMA license with you at your stand in case if agents stop by to check.