Messe Düsseldorf North America - Trade Show Daily

Tips for successful trade show participation

Posted by Daniela Knoll on Thu, Oct 9, 2008 @ 20:18 PM

As a trade show organizer our goal is for our customers to have a successful event.  We can only do so much to organize the even itself and to market it properly to gain the visitors needed.  However, a successful trade show also requires the exhibitors to prepare properly and to market their presence at the event.  We are always looking for ways to educate our exhibitors and I have found the Tradeshow Week Blogs to be very informative!  I invite all of you potential and current exhibitors to take a look at the information that they are giving.   Here is a link to all the available posts:

Excellent Results at wire and Tube China 2008

Posted by Daniela Knoll on Thu, Oct 9, 2008 @ 20:17 PM

At the recent concurrent staging of wire China 2008, The All China - International Wire & Cable Industry Trade Fair and Tube China 2008, The All China - International Tube & Pipe Industry Trade Fair, 1,098 exhibitors showcased their newest technologies on 618,945 square feet of exhibit space to over 30,000 visitors. The shows closed at the Shanghai New International Expo Centre with satisfied exhibitor and visitors, filled order books and an encouraging outlook for good post show business.

UFI Operations Focus Meeting Participants Vote for Messe Düsseldorf as Winner of 2008 UFl Operations Award

Posted by Daniela Knoll on Thu, Oct 9, 2008 @ 20:12 PM

For the first time the selection of the UFI Operations Award was made by the participants at the UFI Operations Focus Meeting Gathered recently in Cologne the three finalists Amsterdam RAI, Messe Düsseldorf GmbH, and Messe Frankfurt GmbH made their presentations highlighting original and creative concepts on the theme Travel Accommodation.  And the winner is Messe Düsseldorf GmbH for their entry on the topic FairFairs Initiative,  fair hotel conditions for exhibitors during trade fairs.  The winning entry was based on a problem about hotel conditions during major trade fairs which were getting increasingly negative media coverage.  It was known that in certain cases discontent about the hotel situation had led certain leading trade fairs to move to different venues.  Messe Düsseldorf's objective when the Program was started in 2004 was to guarantee fair hotel conditions for exhibitors at major trade fairs in the Düsseldorf region.  Measures taken included the creation of a trademark: "FairFairs Hotel". A booking portal allows exhibitors to make direct bookings without paying any extra agency fees.  Hotels carrying this FairFairs logo agreed to provide clear pricing for a range of accommodations giving them priority reservation options.  A special cancellation policy, extra services, and professional payment terms made accommodations in these hotels particularly attractive for exhibitors.  Today 180 hotels providing 16,000 rooms participate in the program.  The FairFairs hotel initiative has shown itself to be an excellent approach to consolidating Düsseldorf as a preferred destination for exhibitors.

Topics: Germany, trade show, Düsseldorf, trade fair