Messe Düsseldorf North America - Trade Show Daily

Protecting Your Intellectual Property Rights

Posted by Ryan Klemm on Tue, Mar 30, 2010 @ 14:25 PM

Since the October 2004 announcement of the Strategy Targeting Organized Piracy (STOP!), the U.S. Department of Commerce has undertaken numerous activities to assist small- and medium sized American businesses in protecting intellectual property rights, both in the United States and Abroad.

STOP! Is a comprehensive program to stop trade in pirated and counterfeit goods.  Through STOP!, the U.S. Government is working to make it easier for rights holders to obtain and enforce their intellectual property rights at home and abroad.  The U.S. government has also leveraged its law enforcement resources and is establishing international cooperation to dismantle the criminal networks that manufacture and distribute fake goods.  STOP! underscores the U.S. Government’s continuing commitment to level the playing field for American businesses and workers.

The International Trade Administration, part of the U.S. Department of Commerce, has developed a program to promote protection of IPR at both domestic and international trade fairs.  ITA continues to strive for the education of trade fair attendees, exhibitors, and organizers about the value of IPR, raise awareness of IPR issues at trade fairs, and promotion at trade fairs and pavilions that the U.S. Department of Commerce certifies and supports.

The following resources have been established for further information:

Website:  / Toll Free Hotline:  1 (866) 999-HALT

Topics: international business, International Trade, International Trade Shows

PROOF: Trade Shows Lead ROI for Sourcing New Business

Posted by Ryan Klemm on Tue, Mar 30, 2010 @ 13:05 PM

In the fall of 2009, the U.S. Travel Association reported about a study prepared by Oxford Economics USA called “The Return on Investment of U.S. Business Travel”.  This research produced some interesting findings that, not surprisingly, reinforce the importance of face-to-face business interactions on a company’s bottom line.

For purposes of this blog post, a few of the study’s key findings include:

  • For every US$ 1 invested in business travel, US$ 12.50 is realized in incremental revenue.
  • For every US$ 1 invested in trade show or conference attendance, an average return of US$ 4 – 5.99 is realized.
  • Cutting back on business travel can translate to reduced profits – the average business in the U.S. would forfeit 17% of its profits in the first year of eliminated business travel.
  • Survey respondents estimated that 28% of current business would be lost without in-person meetings

And in particular:

  • Survey respondents estimated that approximately 40% of their prospective customers are converted to new customers with an in face meeting, versus 16% without an in face meeting.
  • More than half of business travelers stated that 5% - 20% of their company’s NEW customers were the result of trade show participation.

The economic situation over the past couple of years has been “challenging” to say the least, and all business expenditures have come under increased scrutiny, as well they ought.  But unfortunately the result sometimes has been to pull back, circle the wagons, and focus on core business activities, and hope that somehow things will improve on their own eventually.

As this study concludes in part, trade shows are perhaps one of the best ways to realize a return on investment while at the same time finding new business partners and cultivating existing ones.  Participation in a trade show – either exhibiting or visiting - can save time, money, and resources otherwise spent on conducting market research and individual sales trips to existing and potential customers in the various markets where the trade shows are held.

We’ve been showing the way for nearly 30 years!

Since 1982, Messe Düsseldorf North America has been a resource for US companies seeking new international market opportunities.  We have served as an international link to innumerable U.S. companies over the years, assisting with everything necessary to exhibit at or visit one of the trade shows organized by the Messe Düsseldorf group of companies worldwide.

Topics: trade show, International Trade, International Trade Shows, Travel

Tour Düsseldorf by Double-Decker Bus

Posted by Brigitte Cox on Fri, Mar 26, 2010 @ 15:23 PM

The Düsseldorf City Tour Bus

All Aboard!

Düsseldorf now offers sightseeing ‘HopOn HopOff-Tours. The starting point of the tours is the centrally located main train station (Hauptbahnhof) in Düsseldorf.  Tours leave at 11 am, 1 pm and 3 pm daily, with an additional tour at 5 pm on Saturdays.

The bus stops to ‘HopOn HopOff’ for sightseeing at:

  • Königsallee/Steinstrasse (Kö-Brücke)
  • Burgplatz/Altstadt
  • Rheinturm/MedienHafen (Stromstrasse)
  • Niederkasseler Kirchweg (EKO-Haus for Japanese culture and Buddhist Temple)
  • Rheinterrasse
  • Aquazoo
  • Schloss Jägerhof

Guides narrate the tours in German, but via headset visitors can choose to listen in 9 languages! (English, French, Dutch, Italian, Spanish, Russian, Japanese, Chinese and Polish).

The ‘HopOn HopOff’ option costs 15 Euros per adult, and all the stops are well worth a look!  Alternatively, you can choose a 90 minute non-stop guided tour for 12 Euros per person.  Buses are wheelchair accessible, and the top is covered during rainy or cold weather.

Tour bus tickets are available at the Düsseldorf Tourist Information offices in the Altstadt and across from the main train station (Hauptbahnhof), or directly on the bus itself.

Explore Düsseldorf and enjoy the sights!

Tel. (0)211-17202-854

Topics: Announcements, Germany, Travel, City of Düsseldorf

Embracing Export Markets

Posted by Ryan Klemm on Fri, Mar 12, 2010 @ 14:54 PM

A Renewed Commitment

In February 2010, the administration of Barack Obama officially announced a new strategy to implement policies that would encourage U.S. exports to double in five years, thus making good on promises made during the 2008 U.S. presidential campaign.  The unveiling included pledges to hammer out more trade agreements, increase pressure on trading partners to further open their markets to U.S. products, and a proposal to create an export promotion cabinet.

Officials also explained that this initiative would also include more financial support for export promotion.

Now you can make sound arguments about the wisdom of the U.S. Government to be spending borrowed money on this, or whether or not American workers get a fair shake from these trade agreements.  (Just take a 5 second look at the shouting heads on the various cable TV “news” outlets.)   But let’s face it:  Overall, the American economy benefits from its exports, and any assistance waving our flag is a welcome development in this increasingly competitive world.

And what’s more, the favorable value of the U.S. dollar in the past couple of years has made “Made in the USA” products particularly more affordable and attractive in overseas markets.

Saddled with a lengthy recession and sluggish recovery at home, exports are an important way to grow business and help expand our economy and create jobs.

So now more than ever:  export.

We’ve been showing the way for nearly 30 years!

Since 1982, Messe Düsseldorf North America has been a resource for US companies seeking new international market opportunities.  We have served as an international like to innumerable U.S. companies over the years, assisting with everything necessary to exhibit at or visit one of the trade shows organized by the Messe Düsseldorf group of companies in Germany, Czech Republic, South East Asia, China, India, Russia, The Middle East, and South America.

For nearly 30 years, MDNA has brought market partners together to ensure that exhibitors and visitors find customers or providers of service and merchandise they are looking for.

Topics: Exports, International Trade, International Trade Shows

make-up artist design show 2010

Posted by Ryan Klemm on Thu, Mar 4, 2010 @ 16:27 PM

make-up artist design show 2010 in Düsseldorf will have its premiere March 27 & 28, 2010.

This creative, colorful and vibrant event was specifically created for make-up artists working in the movie, TV, theater and special effects industries to learn about most up-to-date products at suppliers’ booths and discuss newest techniques at effective seminars. This exclusive fair is your chance to step out and acquire new business and contacts. Meet make-up artists from Europe and around the world!

Exciting Product Categories:

  • High Definition Make-up / photographic make-up
  • 3-dimensional make-up / design & construction
  • Training
  • Special effects
  • Airbrush technology
  • Hair / wigs
  • Hair preparation and styling
  • Services
  • Beards
  • Health & safety at work
  • Manufacturers and retailers of products for make-up artists
  • Schools and further education
  • Trade journals and literature
  • Equipment and accessories

A visit to the make-up artist design show is exclusively for make-up artists: to get informed, to exchange information and to experience the stars of the sector in person. To top it off, two more leading trade fairs, running at the same time at Messe Düsseldorf, BEAUTY INTERNATIONAL and TOP HAIR Trend & Fashion Days offer a complete overview in make-up, manicure & pedicure, wellness, skin care and hair.

Interested?  Call us for more information!

Messe Düsseldorf North America