Messe Düsseldorf North America - Trade Show Daily

Succeed with us Around the World: A Primer to How We Organize Trade Shows

Posted by Ryan Klemm on Tue, May 25, 2010 @ 12:31 PM

In the United States, many trade shows take place in conjunction with industry conferences, usually under the patronage of a supporting trade association.  The show’s sponsor selects a suitable city in which to hold the trade show, and then negotiates and signs a contact with the city’s convention center or other private venue.  More often than not, show management activities are then jobbed-out to professional show management firms.

We often get asked about how we “do” shows in comparison.  Indeed our system is set up differently in Germany than in the United States, starting with the structuring of the company and its approach to how things are managed.

How WE do it

Düsseldorf Fair GroundsMesse Düsseldorf not only owns and produces many of the events held in Düsseldorf, it also owns and operates the convention center (a.k.a. “The Fairgrounds” or “das Messegelände”) – something unheard of in the U.S.  The Düsseldorf Fairgrounds is one of the world's largest and most modern convention centers, featuring 18 halls offering over 2.5 million square feet of exhibit space.

Shareholders of Messe Duesseldorf include primarily the City of Düsseldorf, along with the German federal st
ate of North Rhine-Westphalia and other affiliated public chambers of commerce and trade.  Dusseldorf’s mayor is the Chairman of the Board, who appoints and oversees the company’s CEO.

The company is structured as a full-service trade show management company – not only does each trade show that we produce have a dedicated team of project management specialists, all related goods and services to the exhibitor are provided under one roof:

  • Facilities Management
  • Traffic and Logistics Control
  • Technical Services
  • Stand Construction
  • Protocol
  • Press and Public Relations
  • IT and Internet Support Services

Since 1947, Messe Düsseldorf has been operating world-class and industry-leading trade shows across a wide variety of industries.  Today, 23 of the 50 events that take place in Düsseldorf are the No. 1 events in their respective industries.

And as the company has grown, so too have its international operations.  We’ve branched out over the years into all major markets, and are now on location in 127 countries, with 66 agencies abroad and more than 1500 employees.

For over 30 years, Messe Düsseldorf North America (MDNA) has been your local partner for trade fairs in Germany and beyond.  We were the first German trade fair company to establish roots here in the United States and for the past 20 years have been based in Chicago.

Succeed with Us Around the World isn’t just our slogan – it’s how WE do business.

Topics: Germany, trade show, international business, Messe Düsseldorf, International Trade Shows, trade fair, Trade Show Planning, City of Düsseldorf, trade show organizer

Messe Dusseldorf Acquires Wire & Cable India

Posted by Justin Kesselring on Tue, May 25, 2010 @ 10:37 AM

Wire and Cable India logoJust a few weeks ago, Messe Düsseldorf acquired Wire & Cable India - Exhibition and Conference for the Wire & Cable Industry - scheduled for November 18-20, 2010. The acquisition of this trade show was both long and eagerly awaited by those at Messe Düsseldorf and the show is ready to take its place among the high-caliber international trade shows also organized by Messe Düsseldorf in Germany, China, Russia and Bangkok.

What advantages does Messe Düsseldorf bring as organizer?

The Confederation of Indian Industry has played a proactive role in organizing important conferences and trade fairs (Wire & Cable India included) in various industry sectors in India and abroad. Messe Düsseldorf is renowned worldwide as the organizer of first-class international trade fairs around the globe, including wire Düsseldorf - the leading international Wire & Cable Trade Fair, held every two years in Düsseldorf Germany. With its extensive list of wire & cable contacts eager to bring their products to the Indian market, Messe Düsseldorf, with its subsidiary Messe Düsseldorf India, will take over worldwide exhibitor promotion. But it's a team effort that will make this trade show flourish - the CII will remain the coordinating partner and will be in charge of visitor promotion and attracting the leading buyers from the Indian market as well as organizing the international conference that will take place during the event.

We're just crawling out of an economic crisis! Is now a good time to invest?

It's true that years of rapid industrial growth in the wire and cable industry came to a screeching halt in the wake of the 2009 economic downturn. In response, the Indian government created three stimulus packages since December 2008. One of the key provisions in these packages provides funding for infrastructure projects, especially in the construction, telecommunication and automotive areas of industry - the main customers of the wire & cable industry! And with current projections pointing to an economic recovery, now is a perfectly good time to investigate this market!

Ultimately its acquisition by Messe Düsseldorf brings a bright forecast for the future of Wire & Cable India. For a regional trade show, Messe Düsseldorf's wide outreach should be able to increase the internationality of the event, bringing the top industry leaders from the United States, Switzerland, UK, Germany, Japan, France, Italy and Spain, among others! For exhibitors abroad, it will open a door to a booming market. For further details, please contact Messe Düsseldorf North America at (312) 781-5180.

Topics: wireTradeFair, wire & Cable India, Indian wire show, Indian cable show, Indian wire and cable trade show

U.S. company slides in first in online registration for DRUPA 2012

Posted by Justin Kesselring on Fri, May 21, 2010 @ 12:40 PM

photo of drupa organizersThough the world's leading print media trade fair is still two years away, it was an American Company, Garrido Manufacturing, Inc., that committed immediately. Within just a few hours of receiving the registration link, Garrido Manufacturing had registered online, signed and became the first company to turn in their application for DRUPA 2012!

Pictured are Joachim Schäfer and Manuel Mataré from Messe Düsseldorf, organizers of DRUPA, Nicolas Garrido of Garrido Manufacturing and Luca Corradini from CMC Italia at the DRUPA 2012 stand at Ipex in Birmingham, UK.

Will you be joining Garrido May 3 - 16, 2012 at DRUPA? Contact Messe Düsseldorf North America for further details!

Topics: drupa, drupa2012, printing show, print trade show

The Big Fat Greek Economic Meltdown

Posted by Ryan Klemm on Tue, May 11, 2010 @ 11:42 AM


Has anyone been paying attention to what’s been going on in Greece for the past few months?

If no
t, you probably should be – for there are some remarkable things that are happening there right now that have a direct impact on worldwide finance, exchange rates, and exports – all of which are relevant to your company’s export strategies and international trade show participation!

In a nutshell:

Years of unrestrained government spending has left Greece, a country of just over 11 million, with a national debt of upwards of more than 120% of the nation’s annual GDP.   Greece has also not been in compliance for some time with the EU’s rules that Eurozone members keep their deficit below 3 per cent of GDP. (Greece’s deficit is currently reported at 12.7 %.)

Like many countries, the Greek government relies on borrowed money to balance its books. However the worldwide recession of the past couple of years has made this harder to achieve because tax revenues have been falling while public sector spending and welfare payments have been rising.

Investors and market speculators have lost confidence in the Greek government's ability to tax and borrow, and therefore have been demanding increasing interest rates to offset the risk that they might not get their money back.  And the higher it’s borrowing costs, the more difficult it has been for Greece’s economy to outgrow the problem.

To muddy the waters further, Greece is one of 16 members of the Eurozone.  This means it cannot act on its own (i.e. devaluate its currency, cut interest rates, etc), but must defer to the European Central Bank in Frankfurt, Germany.  All the Greek government can really do independently is rely on public sector service cuts – which will undoubtedly extend and deepen the country’s recession, foment civil discord, and further reduce tax revenues which will make it even more unlikely the country can meet its future debt obligations.

The big concern has been that Greece might walk away from its existing debts and simply try to go at it independently – and potentially triggering another round of similar defaults in other indebted European countries (i.e. Spain, Portugal, Ireland), eventually placing the value (and perhaps existence!) of the Euro in peril.

A Solution at Hand?

In the first weekend of May 2010, EU leaders led by German Chancellor Angela Merkel stepped in to build a firewall in an attempt to protect its members from speculative attacks.  (If the EU had not acted to protect Greece from defaulting, the concern was that bond speculators and investors would bail from Spain and Portugal as well, seriously increasing the depth of the problem and threatening not just Europe but the rest of the world’s economy!)

So up to € 70 billion was allocated in an attempt to protect the Euro against further market speculation.  Nonetheless, worldwide markets have continued to sell of the Euro – resulting in its lowest value against the US Dollar in more than a year.

What does this mean for US exhibitors at our trade shows in Düsseldorf?

This infinitely complex problem has been boiled down to its most basic elements for the sake of this article.  But the net result in the short term is that US based companies can expect increased purchasing power abroad (your US$ will go further in exhibit space costs, booth rental, travel expenses, etc), but probably increased European competition because of the weaker Euro, and less purchasing power by European customers.

Topics: Düsseldorf, Exports, International Trade, International Trade Shows, Greece, Economic Crisis, Euro

Dusseldorf Breweries - #Altbier

Posted by Brigitte Cox on Tue, May 4, 2010 @ 15:12 PM

‘Altbier' from Dusseldorf (literally old beer) is part of the longstanding art of brewing. Freshly tapped, it's not only loved by Dusseldorfers, it's a delicious treat to taste for all visitors! There are several breweries in Dusseldorf with long traditions and history. Try one - or try a few. It's definitely worth exploring, each with its own style of Altbier to savor.

Foto Schumacher
Brauerei Schumacher
Oststrasse 123, Tel. 0211-326004

A brewery with a long tradition, Schumacher bought the brewery in 1838, including the pub with its attractive wood carvings. The atmosphere is jovial around the long, scoured wooden tables.

zum Schiffchen
Brauerei Zum Schiffchen
Hafenstrasse 5, Tel. 0211-132421
As the name suggests, this brewery stands on the site of a former sailor's bar that dates back over 400 years. Nowadays locals and tourists from all over the world come here to enjoy the excellent ale and food.

Im Füchschen
Ratinger Strasse 28, Tel. 0211-137470

Its coat of arms contains a fox - and an ale is brewed here, which is among the best of its kind. Good, down to earth Rhenish food is served and the pub also has its own butcher shop offering sausages to go.

Zum Uerige
Bergerstrasse 1, Tel. 0211-866990

A truly authentic brewery with a warm, welcoming atmosphere apparently attracting most of Dusseldorf. A popular house specialty, pea soup, is served on Saturdays.

Topics: Düsseldorf, Dusseldorf bars, Dusseldorf pubs, Altbier