Messe Düsseldorf North America - Trade Show Daily

CARAVAN SALON DUSSELDORF shows "Green Caravanning"

Posted by Brigitte Cox on Fri, Aug 27, 2010 @ 14:53 PM

RV Industry Products good to Resources and Environment

caravan salon postcardAt CARAVAN SALON DÜSSELDORF 2010, (August 28 to September 5 in Düsseldorf), the Caravanning Industry Association will present information on environmentally friendly travelling with caravans and RVs in its "Green Caravanning" presentation. Diesel particulate filters were already presented at CARAVAN SALON DÜSSELDORF 2009 and have meanwhile been retrofitted in several older RV models. In addition there are many other ways to save energy and reduce emissions. With the special "Green Caravanning" show, CARAVAN SALON DÜSSELDORF 2010 offers a market overview of currently available environmentally friendly products and components, as well as a forecast of green products that will be hitting the market in the near future.

We’ll be looking at continuous weight optimization of RVs and improvement of wind resistance, as well as energy-efficient, low-emission engines. High-mileage diesel engines with common rail injection are standard in new RVs, while older engines are achieving the values necessary for the green placard thanks to the new particulate filters. Alternative power trains are also a topic: A new hybrid solution for RVs will be shown during the "Green Caravanning" presentation.

THE SHOWMOBILE Shows Environmentally Friendly Accessories

In the centre of the "Green Caravanning" presentation stands a specially modified RV that really packs a wallop: This ten-year old vehicle has been retrofitted with state-of-the-art accessories that serve to protect the environment or reduce energy consumption. Next to a diesel particulate filter, the vehicle received a rear seat heater with oxi-cat, as well as a conventional methanol fuel cell and a newly developed LPG fuel cell. But that's not all: There's also a refrigerator and a stove, both extremely energy-efficient yet powerful, energy-saving long-life LED lamps and a toilet with a ceramic inlay that uses very little water when flushed. The installation of tinted windows lowers the inside temperature by approximately 6 degrees on sunny days, saving air conditioning energy. Solar technology has been utilized successfully in the RV industry for quite some time: In addition to the solar satellite system that will be shown, a prototype of an innovative solar awning has been installed on the show vehicle. A lightweight chassis contributes to weight optimization, as does a lightweight door that weighs in at a mere 12 kg.

Caravanning is an Especially Environmentally Friendly Holiday

caravan salonRV holidays to certified eco-camping campsites are especially environmentally friendly. The Ecocamping Association has taken up the cause of environmental protection and nature preservation, safety and quality management at campsites, and consults and certifies campsite wishing to implement a quality management system. To date 224 European campsites have been awarded the Ecocamping Environmental Management Certificate.


caravan salonCARAVAN SALON DÜSSELDORF 2010 takes place from Saturday, 28 August, to Sunday, 5 September 2010, from 10:00 am till 6:00 pm daily.

1-day tickets for adults are 12 euros, and 2-day tickets are available for 19 euros.

For further information and news about CARAVAN SALON DÜSSELDORF visit or

Topics: Düsseldorf, motor homes, CARAVAN SALON, caravanning, RVs, campers, camping

DOTmed interviews Joachim Schaefer, managing director, Messe Düsseldorf

Posted by Ryan Klemm on Fri, Aug 13, 2010 @ 13:12 PM

describe the image
  Barbara Kram, editor of DOTmed News recently conducted an online interview with Joachim Schaefer, the Managing Director of our corporate headquarters in Germany.  Messe Duesseldorf is organizer of the renowned MEDICA and COMPAMED trade fairs, held annually in Duesseldorf, Germany, as well as other leading medical trade shows around the world.
Mr. Joachim Schaefer
Managing Director
Messe Duesseldorf GmbH

Below is a transcript of the interview.

DM: Describe your global health care forums. Who are participants? Where are the global hot spots of interest?

JS: Our medical trade fairs target medical users such as doctors and health care professionals, as well as decision-makers from the clinical management sector, medical specialty retail and decision-makers from the medical engineering field. Next to traditional markets with high demand in North America and Europe, the BRIC (Brazil, Russia, India, China) nations, as well as specific markets in the Near East, are characterized by growth. Here the demographic development creates an increase in prosperity and an escalated interest in health and well being, which in turn generates more demand for medical services.

DM: Have recent economic woes in Europe impacted your work or have you seen an impact in the medical technology sector?

JS: Compared to the development in other industries, the medical industry has remained largely unscathed by any dramatic declines in demand. In several markets, for example in Germany and France, the medical industry is even benefiting from economic stimulus packages designed to support the economy. Regardless of the financial and economic crisis, the basic conditions of health policy are much more decisive for the medical sector. In this regard we can ascertain that cost-cutting measures are being implemented in almost all industrial nations in order to ensure continued financing of medical care. While this does affect the demand for medical technical products, the demand volume remains consistently high. At the same time, manufacturers are continually increasing the efficiency of medical treatments and improving the therapy success rate with their innovations. This in turn stimulates demand.

DM: From your global perspective working with suppliers and OEMs in the medical technology sector, what megatrends would you say most significantly affect these markets?

JS: Due to the increasing cost pressure in the health care field, it is more important than ever to ensure that the treatment process is as efficient as possible. This is why digitization is advancing at such a fast pace in both the outpatient and inpatient sectors. Systems are in demand that optimally connect the individual departments and doctors to ensure that the patient workflow is not interrupted by paucity of information. Accelerating precise diagnoses is of course also a major priority. The current trend is toward rapid tests that are executed directly on the patient, as well as compact devices for imaging processes. Both deliver critical images and data to aid in determining further treatment. Telemedical services should also be mentioned here. Although they currently represent a niche market, they will undoubtedly be gaining importance in the near future, for example within the framework of remote care of chronically ill or elderly patients.

DM: What are some of the regional differences in delivery of health care?

JS: There are no basic differences between cultures in regard to technology trends. The approval process, however, can vary greatly. The same applies to the financing of, or the access to innovations. In many markets, innovative methods are reserved for the private health care sector. In the end, good medical treatment for broad sections of the population is dependent on whether and to what extent the government participates in the development of the treatment, whether through tax money or the creation of government-controlled insurance systems. In many countries, including for example the USA, such discussions are currently being held and new health care concepts developed.

DM: Which medical technologies attract the most attention at your shows?

JS: The medical trade fairs organized by the Messe Duesseldorf Group cover the entire treatment process, from laboratory technology and diagnostics to innovative medical technology, physical therapy and orthopedic technology to medical IT. Visitor interest is equally high in all of these main areas.

DM: Is medical tourism, in which patients leave their home countries to seek care in another, a growing or significant trend? Which nations stand to gain or lose in this area?

JS: This is a topic with many facets. Basically, growing globalization and the increase in prosperity, along with the rise in health consciousness, is creating enormous growth potential even in the emerging markets. The winners here will be those who can offer excellent professional knowledge combined with an extraordinary infrastructure. Due to the high density of care and in some cases highly specialized facilities, the European market -- particularly Germany -- as well as of course the USA, are in an excellent starting position. But keep in mind that other nations in growth markets are also preparing for this lucrative competition. Factors such as marketing, quality management and outstanding patient care will become increasingly important alongside purely medical aspects, as will uncomplicated dealings with public authorities.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, International Trade Shows, trade show organizer