“When will MEDICA establish a foothold in the United States?”
This has actually been a fairly common question overhead often over the years as those in the medical equipment field have pondered their trade show choices in the North American market. Historically, medical trade shows in the United States have always been primarily divided into events focused on a particular specialized vertical segments of the industry or region they serve.
|Conversely, for over 40 years, MEDICA – World Forum for Medicine – has successfully pursued an alternative strategy of assembling medical equipment suppliers and manufacturers from all fields and has become the world’s largest and leading medical industry event, annually featuring around 4,500 exhibitors and attracting on average 130,000+ visitors from around the world.||
The USA Pavilion at MEDICA in Düsseldorf
After many years and much diligent market research, Messe Düsseldorf North America has now partnered with the Greater Houston Convention and Visitors Bureau (GHCVB) and world-renowned Texas Medical Center (TMC) to launch the inaugural staging of MEDICAL WORLD AMERICAS! To be held April 28-30, 2014 at the George R. Brown Convention Center in Houston, Texas USA – the WORLD OF MEDICA will finally offer an unprecedented business forum for the North American professional medical community that until now has not been offered in the United States.
Texas Medical Center in Houston
|Texas Medical Center is the largest medical center in the world, comprising 14 hospitals and 2 specialty institutions, 3 medical schools, 6 nursing schools, and schools of dentistry, public health, pharmacy and virtually all health-related careers. Its 52 member institutions make up a work force of 106,000 and are highly regarded as leaders in their specialties.|
MEDICAL WORLD AMERICAS will give attendees the chance to efficiently source a variety of medical products from many sectors, from prevention and diagnostics to therapy and rehabilitation. The exposition will also provide a platform for business, connecting delegates with the vendors and resources that can accommodate their needs.
While the entire industry spectrum will be represented on the show floor, for the first staging of this trade fair, medical professionals from six key disciplines will be targeted: Medical Equipment and Device Purchasing, Infection Control, Oncology, Cardiology, Hospital Occupational Health and Safety, and Hospital Disaster Readiness.
|The accompanying conference program also promises to provide detailed perspective for the industry, highlighting current and future trends for in-patient and out-patient care. Content is under development by specialists and faculty members from the Texas Medical Center system, with member institutions including the University of Texas MD Anderson, the Texas Heart Institute and Baylor College of Medicine – all ranked very highly in their respective specialties by U.S. News and World Report.||
George R. Brown Convention Center in Houston
But in the meantime, exhibitor registration is now open!
Visit www.medicalworldamericas.com for details, updates, and all information related to this exciting and promising event!