Messe Düsseldorf North America - Trade Show Daily

Behind the Scenes Are the People

Posted by Robert Self on Sun, Sep 28, 2014 @ 19:22 PM

I am one of the newest members to the Messe Düsseldorf North America (MDNA) team. Actually, I am thenewest person to grace the office with my presence full time; the office is probably a little bit louder now. I’m walking into the trade show management industry with a rather fresh perspective.

I started with the MDNA team in January 2014. I haven’t even worked here a full year, and there is one thing I can say with certainty: trade show management is a team sport. We are a small office, consisting of roughly 12 employees and I have to say, it is impressive how much work this team truly takes on. What many exhibitors don’t know about us, is that we don’t only manage shows in their industry, but across multiple industries, and in multiple countries!

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Pictured (Top row, L-R):  Johanna Buehler, Justin Kesselring, Matt Spiekhout, Galina Yukhvid
(Bottom row, L-R): Sebastian Wille, Robert Self, Inga Otgon

 


Now, there’s a lot that happens “behind the scenes” of managing any project, and trade show management is no exception. In many ways, I go about my day as most people in corporate America do: I start my day with coffee and groggy “hellos” (and actually “Guten Morgens”) thrown about. When I finally embrace the willpower to check my emails, the races start. Somewhere in here I black out, and come to around 4:30 when it’s time to power down and go home.


However, when you look closer, you notice the fine tasks that require careful attention – the many cogs and wheels that somehow (due to black magic, I’m sure) come together in the very end and produce some pretty immaculate events. But it’s no witchcraft. It is the careful planning, the ideas bounced off one another, the willingness to offer help that gets these shows where they need to be.

So who are these 11 other brave souls who manage trade shows at MDNA? For many “veteran” exhibitors who’ve attended shows for countless years, we are like the distant cousins who meet back up at each family reunion in Düsseldorf, Germany. They know the routine, and therefore have long standing personal relationships with us.

I have listened as each of our project managers rattle off the names of the people they know from company A or company B, and all from memory. I have witnessed as my colleagues reunite with exhibitors and exchange hellos as old friends. I have also been asked countless times how my colleagues are doing whenever they aren’t around. So for our newer attendees and exhibitors, whether in our pavilions or in individual space, I implore you to get to know us for yourselves! We’re friendly, I promise! And we like to know you as well.

Being the newest person in the office can be daunting, but I know I have a network of helpful, friendly colleagues who don’t question extending a hand. So shake up the day and start a conversation; we may be busy, but we enjoy the interruption. It reminds us to put you first for customer service.

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

 

Topics: Düsseldorf, Messe Düsseldorf, International Trade Shows, Trade Show Planning, Chicago, Social Networking