Messe Düsseldorf North America - Trade Show Daily

A Guide to Floor Planning

Posted by Ryan Klemm on Thu, Feb 25, 2010 @ 14:58 PM

How to Put Together a 1,000 Piece Puzzle Without Using the Picture on the Box Cover as a Guide

As many US and Canadian companies know, trade shows held within North America often offer exhibitors the opportunity to select booths from a pre-drawn floor plans.  Those at the front of the line are usually members of the trade association that sponsors the event, those who were at the last show, how much space was rented, and other priority considerations such as the number of staff members manning the booth divided by their collective age and multiplied by the number of years employed by the company – you know, elaborate actuarial tables of some kind. 

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Topics: Trade Show Planning, stand construction, Stand Design, Booth Assignments, Floor Plans