Experience "360 degrees watersports" at boot Düsseldorf 2011
Posted by Justin Kesselring on Tue, Jun 22, 2010 @ 09:10 AM
Sporting some of the new attire is your boot Düsseldorf team from Messe Düsseldorf North America in Chicago:
Anne Meerboth-Maltz, Justin Kesselring, Eva Rowe and Tom Mitchell.
From its modest beginnings in 1969, the idea of organizing a boating & watersports trade fair so far inland was first met with a lot of skepticism. The first ever boot Düsseldorf filled up a single exhibition hall with 116 exhibitors. As it turned out, that was just the first chapter in a major success story. Now in its 42nd run, boot Düsseldorf is renowned worldwide as the leading fair for boating and watersports, and as a testament to how much the show has grown, boot Düsseldorf now fills 17 exhibition halls on 2.3 million square feet, features over 1,500 exhibitors and brings around 240,000 trade visitors.
At the helm for 39 out of those past 42 years, former project director Abdul-Rahman Adib lead boot Düsseldorf on its way to the top. Now the torch has been passed to new project director Goetz-Ulf Jungmichel, and with this new project director come some new, innovative ideas: Mr. Jungmichel has been working to rebrand boot Düsseldorf to keep things fresh. It begins with embracing a new motto: to "enjoy a 360° water sports experience". This sets a new standard and extends boot's concept proving that joining in water sports and having fun in the water is for everyone! Attendees are encouraged to actively participate in one of the many “infotainment” areas:
1) Suit up and submerge yourself in a second dive tank in Hall 3
2) Try out some trend sports (such as wakeboarding & stand-up paddling) in a giant pool in Hall 1
3) Test your fishing skills at the Sportfisher Center in Hall 12
It’s no easy task to take a concept that has worked so well over several decades and completely rethink the entire process, and of course, no one would completely scrap the entire backbone of the show. Mr. Jungmichel has, over the past year, struck a good balance between the old concepts that turned boot Düsseldorf into the powerhouse that it was and new concepts that will sustain the leading trade show for many decades to come.
Potential exhibitors wishing to take advantage of this premier event for boating and watersports should consider signing up soon to be considered for prime placement – hall planning begins after June 30! To request exhibitor materials, you can download registration forms here, or contact us at MDNA for more information!