Messe Düsseldorf North America - Trade Show Daily

Fresh Wind in the Watersports Industry

Posted by Ryan Klemm on Fri, Jan 7, 2011 @ 16:34 PM

Optimism predominates in the run-up to boot 2011

boot   Ahhh, January. 8 hours of daylight. Driving snow storms resulting in icy streets and sidewalks. And the sub-freezing chill that permeates right into your bones - brrrr!  Summer time seems but a distant memory, or too far away to even start thinking about. Yet think about it many do!   boot Duesseldorf, the world's preeminent water sports trade fair, will return to Duesseldorf January 22-30, 2011.  It will warm you up and start you dreaming about your summer vacation!

And the boating industry is also in a positive mood and betting on a good recovery!

Following the slump in boatbuilding by nearly 60% in 2009 relative to the peak year of 2006, demand for boats and yachts was on the upturn again in the first half of 2010.  According to the German Marine Industry Association (BVWW) estimates, boat production was 12% up on the same period the year before.     describe the image

This positive trend is confirmed by the results of the 2010 mid-year business barometer of BVWW. 39.3% of the interviewed companies consider their business situation to be better than in 2009. The recovery extends to nearly all areas of the maritime economy.  Naturally, this is most evident in the new boats market, which had been especially hard hit by the recession.

The other segments in the maritime economy have also profited from the improved mood. This is all the more surprising as the equipment and accessories, charters, maintenance/repair/refit, services and diving segments hardly experienced any kind of dip during the challenging 2009 business year.

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Furthest up the scale on the mood barometer is diving.  75% of the interviewed companies (PY: 45.5%) consider their business performance to be as good or better than the year before.

Viewed overall the mood in the maritime economy has significantly improved both in Germany and abroad!

The international maritime economy is focusing ever more strongly on boot Duesseldorf as the central marketplace for maritime goods and services in the heart of Europe.  The comprehensive panorama of maritime products and services generates valuable synergistic effects that benefit all industry segments, and the expected 50,000 visitors from abroad give this event an international flair that is unequalled among marine trade fairs.  The industry is looking forward with confidence and optimism to boot Duesseldorf 2011!


Topics: Announcements, Germany, Messe, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, International Trade, International Trade Shows, boat, boating, boot, boot Dusseldorf, boat show, yacht, Dusseldorf boat show, diving, watersporting, water sport