The international wine and spirits industries will bottleneck again in Düsseldorf, Germany for one of the industry’s most important annual trade events, ProWein 2011. From March 27-29, all relevant wine producing nations will be represented in the trade show, offering a unique and comprehensive overview.Trends in the industry will be highlighted, focusing on areas such as crop sustainability and eco-friendly wine grape cultivation. Bordaeuxing on the obvious, the concept of “sustainability” has gained traction in the recent years, whether it be the German Praedikat Wine Estates’ (VDP) commitment to ecologically sound wine production, or the US state of California’s “Certified California Sustainable Wine Growing” certification program.
But not only will wine be the sole focus. ProWein will feature the “Spirits” hall 7a, in which 300 exhibitors will present interesting and unusual distilled specialties. In fact, for the first time Japan will be represented in this area with a group exhibit for the first time. Kanpai!
Additionally, an extensive ancillary program will complement the wines and spirits on display. At the FIZZZ-Lounge, the publishing house Meininger will again showcase the latest trends for the bar scene. With the motto “Culinary Cocktails”, high-quality drinks and matching appetizers will be served. Also, a special delicatessen section called “Wine’s Best Friends” will spotlight edible pairings to match with various wine varieties. And of course, ProWein will again feature the popular central Tasting Zone, featuring over 1,000 wines!
And now that we’ve wet your whistle: This event is NOT open to the general public! (Sorry to disappoint all our gentle readers that are amateur wine connoisseurs or distilled beverage aficionados!)
The last staging of the show in March 2010 featured over 3,300 exhibitors and attracted some 36,000 trade visitors: import/export establishments, retail, restaurant and catering industries.
For all involved professionally in the field, registration is available online at the show’s website www.prowein.com. We hope to Syrah all soon at ProWein 2011!