The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
Andre Penner / AP Photo
Brazil’s healthcare sector represents over 8% of the country’s GDP. In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion. Around 43.2 million Brazilians are covered by health plans/insurance. Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil. The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.
And growth in this field is only predicted to continue. Expansion in this sector is not merely anecdotal: just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet. And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.
Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.
Take the classic Brazilian phrase É boa pra caramba:
"Boa" by itself means "good." But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”
Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.