Messe Düsseldorf North America - Trade Show Daily

Badges!? We Don’t Need No Stinkin’ Badges!

Posted by Ryan Klemm on Mon, Jun 6, 2011 @ 16:23 PM

If you recognize this as a line uttered to Humphrey Bogart in the 1948 film Treasure of the Sierra Madre, safe to say you’re a movie fanatic.  More widely recognized, the sentence was spoofed into one of the many memorable and funny throwaway lines in the Mel Brooks’ classic 1974 comedy movie Blazing Saddles.

 

 

 

 

describe the image©1974 Warner Bros.
All Rights Reserved.

The “Badges? We-don’t-need-no-stinkin-badges!”  quote always seemed to illicit a laugh as we tended to the credentialing and distribution of exhibitor and visitor entrance passes for our trade shows at the Duesseldorf fairgrounds.  For until quite recently, our trade shows in Duesseldorf didn’t actually require name badges.  Rather, each exhibitor and visitor was provided with an entrance ticket.  Each ticket was simply that:  an admission ticket with a magnetic stripe on its backside that allowed the card holder to pass thru the turnstiles at the entrances to the fairgrounds.

Name badges, as we know them from trade shows here in the United States and elsewhere, were non-existent.  Exhibitors and visitors alike were coached to bring plenty of business cards to exchange during the event.  Lead retrieval units, therefore, were also non-existent.
 

However as of the beginning of 2011, all that is now starting to change.

Staring this year, Messe Duesseldorf has upgraded its infrastructure, using some of the most modern technologies to streamline and track the show’s attendance demographics better. Each visitor to our trade shows in Duesseldorf now is encouraged to register online and to purchase an entrance pass / name badge.  Each badge now identifies the bearer’s company name clearly on the front side of it, and also contains a distinct bar code that allows the visitor swipe their card as they pass thru the entrances to the show.  Plastic name badge holders are available on-site, so that the badges can be worn.


And of course, these badges also continue the dual purpose of serving as a ticket to ride Duesseldorf’s public transportation network (known as the VRR).

Exhibitors and visitors are still encouraged to bring plenty of business cards, but it is with the hope that eventually these badges will also be used as a proper visitor ID, containing the visitor’s credentials that can be scanned into a lead retrieval unit.  Some of the obstacles that must be sorted out still remain, especially how to reconcile the handling of proprietary personal information against Germany’s strict federal data protection laws.

To be sure this is an important step forward and one that most certainly will be welcomed by many companies that participate at our trade shows!

Topics: trade show, Messe Duesseldorf, Messe Düsseldorf, trade fair, Trade Show Planning, Exhibitor Badges, Visitor Badges, Lead Retrieval