Messe Düsseldorf North America - Trade Show Daily

REFOCUS ON BRAZIL: TRADESHOW SHIPPING AND CUSTOMS

Posted by Ryan Klemm on Fri, Apr 13, 2012 @ 11:38 AM

...or Howta SendYerStuff to Brazil


HOSPITALAR 2012 is just around the corner, and everything is shaping up for another exciting and more successful trade show than ever.  The largest medical industry event of South America is on track to feature over 1,250 exhibitors and is expected to draw over 85,000 trade visitors.

Clearly exciting things are happening in the Brazilian healthcare market, and US exporters are taking notice!

                               

 

 Hospitalar 007 450                                                          

At this year’s show alone, the number of US-based direct exhibitors has increased by 36% compared to last year, and in fact the North American Pavilion – produced and organized by Messe Duesseldorf North America – is 56% larger than in 2011. 

But despite these impressive results, many companies from overseas who participate at this, or any trade shows in Brazil, get caught in a Brazilian shipping and customs quagmire that can turn a company’s best laid trade show plans upside down.

Hence: A few words about Howta SendYerStuff to Brazil.

describe the image   Brazilian customs clearance procedures for incoming and outgoing freight shipments for trade shows within Brazil are very detailed and time-consuming, and the authorities are rigid and exceptionally rigorous in the enforcement of the prevailing Brazilian customs regulations.

Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by overseas exhibitors.  In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!
 

Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by overseas exhibitors.  In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!

To ensure that each international exhibitor’s requirements are handled expertly and as smoothly as possible, Brazilian show management companies appoint a locally-based customs broker to handle ALL in-coming and out-going shipments to and from their trade fairs.

Far in advance of the trade show, at least three months or more, it is highly recommend that the overseas exhibitor start working with its locally-based freight forwarder of choice to review its shipping options, paperwork requirements, and of course to secure cost estimates.  It is particularly important to select a freight forwarder that has experience in shipping to Brazil, or better yet a freight forwarder that specializes specifically in international trade show shipping.

Simply selecting an international freight forwarder based upon the lowest price quotation, or attempting to send show materials with an international courier service in order to save a few dollars can be risky and result in a shipment not arriving at the booth in time for the show!

Furthermore, all export documentation must meet exact requirements, and all shipments must be pre-authorized by Brazilian customs authorities before they can be shipped out of the United States to Brazil.  Items for temporary import and items that will be given away and/or consumed during the exhibition must be packed and precisely documented separately, and sent in separate crates.

Messe Duesseldorf North America has been the official marketing and sales office for HOSPITALAR for more than a decade and can coach U.S. companies in all aspects of their trade fair planning for this important event!


Topics: exhibiting, medical trade show, medical trade fair, International Trade Shows, Brazil, Hospitalar, Trade Show Planning, Shipping