Messe Düsseldorf North America - Trade Show Daily

Current Articles | RSS Feed RSS Feed

Advice to New Exhibitors at MEDICA 2014 from a Newbie

  
  
  

So, you’ve made the cut. Your application was turned in. Your acceptance letter has come back. You set forth all those last minute booth design details. You coordinated the logistics. And it’s official. You’re going to MEDICA. And you’re hoping you’re totally prepared as a first-time exhibitor.

Well, don’t fret. As a newbie to the game myself, I can commiserate with the overwhelming feelings the trade shows as large as MEDICA can present. But I have a few tips and tricks to help ease your mind. And for those who’ve even attended for 20+ years, you might find this refreshing!

1. Ask for Help.

It is true that you are travelling to Düsseldorf, Germany, where the German people speak German. But if you’ve never been abroad before, I can tell you it is far more common than you think for people to speak English – both inside the fairgrounds and out! If you are lost, confused, or just want general directions to the nearest bar that sells Alt Bier, ask a friendly Messe Düsseldorf employee. They should be pretty easy to spot as they tend to wear uniforms with the Messe Düsseldorf orange ties or scarfs. They will also be carrying a nice name badge upon their outfit like this:

Namenschild

2. Dress to Impress.

European trade shows do tend to be more formal than we are often used to in the States. It will not be uncommon for you to see even attendees at the show dressed to the nines. However, on this note I must add that comfortable shoes are a must. You may be very used to standing a lot at other trade shows, but the Messe Düsseldorf Fairgrounds are large enough for you to consider skimping on your workout regimen for a month (that’s including the Thanksgiving season, folks)! Wear professional shoes, but practice breaking them in first.

3. Bring enough Business Cards to Fill your Suitcase

Okay. Checking another entire bag may be a bit drastic. But it isn’t as common yet to see lead retrieval systems in Germany (for many many many cultural and legal reasons). European business still values face-to-face communication and handing over a business card is sort of like your receipt from that interaction. And you will be interacting. A lot.

4. Punctuality is Key.

American culture has trained us to set meetings and arrive “fashionably late,” meaning roughly 5 minutes past the set time. Germans are more culturally attuned to “on time is late.” So make sure you’re prepared. Know where you’re going, and even review a map of the city or map of the trains ahead of time. On that same note, it is best advised that you don’t pack up your booth early. It is more professional and formal to stay until the very last minute.

5. Relax and Enjoy it!

You’re here on business, sure! But the planning that it takes to exhibit at a show is usually harder than being present. I’m not going to advocate the motto of “90% of success is just showing up”, but I will advise you take a deep breath, smile for the attendees, and enjoy yourself abroad. In fact, with one MEDICA show under your belt, you deserve to pat yourself on the back, because now you’ll be über prepared for 2015!

Speaking of which: Make sure to keep those eyes peeled for the open registration announcement for MEDICA 2015 around early December!

If you have any other questions, comments, or concerns – get in touch with us at info@mdna.com. We’re happy to help. I also advise you follow us on Twitter @mdnachicago where we post helpful tips often!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

How “healthy” are health apps? What can they actually do for you?

  
  
  

With the multitude of new medical apps coming on the market, it’s tempting to just download them on our smartphones and tablets without further “ado”. But how good are these apps when it comes to our health? What defines a high-quality mini application in this field? How can these apps really help us? Consumers are overwhelmed by the sheer choice of apps and often end up downloading many but then not even using them. That’s why experts will discuss the topic of medical apps at the MEDICA HEALTH IT FORUM held during the world’s largest medical trade fair, MEDICA (November 12 - 15, 2014 in Düsseldorf, Germany). The forum will demonstrate for example how apps can be used to ensure that medications are taken on time by generating reminders. Or how they can be successfully implemented in a company environment by helping employees leading healthy lifestyles. Something we can all use!

    describe the image                                                          

MEDICA 2014 will also deal with apps that can improve the care of hospital patients. The topic “ISV – Information Scarcely Visible?” will be addressed at the 37th German Hospital Conference. In hospitals, touch screens are already being used to display a full range of information but this often includes too much information since generally, a chief physician requires a different set of information than a nurse. An iPad app should make this easier since it is configured in such a way that the users only see what they actually need. This means one app for many professional groups but with its own individual settings for each occupational sector involved. 

Apps can also be used for more cost effectiveness in the health sector, especially when it comes to a patient’s lengths of stay in a hospital. An app determines the maximum length of stay until a standard fee is applied by showing green, yellow or red signal lights. This should make work and operational procedures easier for both doctors and nurses. And this helps patients as well – a hospital stay is stressful enough!   

describe the image 

At the live MEDICA App COMPETITION, the best app used in the daily routine of doctors and hospitals will be selected. App developers from around the world submit their apps and 15 pre-selected apps will then be presented on November 13, with a top-class jury selecting the winner. More information is available at http://www.medica.de/app_competition1.

 

So make sure you know which health apps to download – and actually use! Attend MEDICA 2014 this November. http://www.medica-tradefair.com offers great tools to prepare for a visit.

Behind the Scenes Are the People

  
  
  
I am one of the newest members to the Messe Düsseldorf North America (MDNA) team. Actually, I am thenewest person to grace the office with my presence full time; the office is probably a little bit louder now. I’m walking into the trade show management industry with a rather fresh perspective.

I started with the MDNA team in January 2014. I haven’t even worked here a full year, and there is one thing I can say with certainty: trade show management is a team sport. We are a small office, consisting of roughly 12 employees and I have to say, it is impressive how much work this team truly takes on. What many exhibitors don’t know about us, is that we don’t only manage shows in their industry, but across multiple industries, and in multiple countries!

MDNA resized 600

Pictured (Top row, L-R):  Johanna Buehler, Justin Kesselring, Matt Spiekhout, Galina Yukhvid
(Bottom row, L-R): Sebastian Wille, Robert Self, Inga Otgon

 


Now, there’s a lot that happens “behind the scenes” of managing any project, and trade show management is no exception. In many ways, I go about my day as most people in corporate America do: I start my day with coffee and groggy “hellos” (and actually “Guten Morgens”) thrown about. When I finally embrace the willpower to check my emails, the races start. Somewhere in here I black out, and come to around 4:30 when it’s time to power down and go home.


However, when you look closer, you notice the fine tasks that require careful attention – the many cogs and wheels that somehow (due to black magic, I’m sure) come together in the very end and produce some pretty immaculate events. But it’s no witchcraft. It is the careful planning, the ideas bounced off one another, the willingness to offer help that gets these shows where they need to be.

So who are these 11 other brave souls who manage trade shows at MDNA? For many “veteran” exhibitors who’ve attended shows for countless years, we are like the distant cousins who meet back up at each family reunion in Düsseldorf, Germany. They know the routine, and therefore have long standing personal relationships with us.

I have listened as each of our project managers rattle off the names of the people they know from company A or company B, and all from memory. I have witnessed as my colleagues reunite with exhibitors and exchange hellos as old friends. I have also been asked countless times how my colleagues are doing whenever they aren’t around. So for our newer attendees and exhibitors, whether in our pavilions or in individual space, I implore you to get to know us for yourselves! We’re friendly, I promise! And we like to know you as well.

Being the newest person in the office can be daunting, but I know I have a network of helpful, friendly colleagues who don’t question extending a hand. So shake up the day and start a conversation; we may be busy, but we enjoy the interruption. It reminds us to put you first for customer service.

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

 

Who Doesn’t Love Shoes?

  
  
  
describe the image     It’s high time for the dreaded spring/summer cleaning and a good opportunity to make space in the closet for much needed new shoes! Whether sandals, sneakers, loafers, boots, flats or high heels, this season has hip footwear for everyone. People are as individual as their shoes and want to stand out from the crowd.
    

Not only women are looking for the trendiest style but more and more men are getting bored with buying the same shoes just because its “easy” and kids are definitely not shy about letting their parents know what they want – a challenge for retailers who have to continually update their inventory to fit their customer’s tastes.

The perfect place to see what the next season has in store is GDS - Global Destination for Shoes and Accessories, showcasing the latest shoes styles and accessories from July 30 – August 1, 2014 in Düsseldorf, Germany. With earlier dates and a new concept, GDS will be the kick-off event of the season, featuring product, brand storytelling and shop-in-shop concepts, allowing buyers to get an overview at an early stage to to get all the necessary information for their orders. And the new private label focused event – tag it! will be held concurrently (July 29 – August 1) to address the international manufacturers and resellers of shoes and accessories with a focus on private label production. These two events will be an interesting international meeting place for everyone involved in the footwear sector to see the latest trends, get inspired and exchange ideas with colleagues.

With the revised exhibit hall layout, the upcoming GDS will be especially exciting. Instead of many different segments there will be three big Shopping Worlds: “HIGHSTREET-THE MODERN PULSE”, covering the spectrum from modern and sporty to traditional and wellness-focused and also including kids’ clothing and accessories, “POP UP- THE URBAN GROOVE”, a lively marketplace for trendy street wear and “STUDIO - THE PREMIUM NOTE”, presenting sophisticated shoe fashions from the minimalistic to the glamorous. In each of the three worlds, visitors are also guided through the “Highlight Route” – a defined path that leads them past exhibition stands, special product presentations, fashion shows and events.

In addition to all the returning companies, this new concept attracted many first time exhibitors to GDS and attendees can look forward to the footwear creation by labels such as Lacoste, Gant Footwear, Marc O´Polo and Napapijri Footwear in HIGHSTREET, Replay, Ria Menorca, Velvet Red, Original Penguin and Me & Macs in POP UP and Patrizia Pepe, Barbour Footwear, Porsche Design, Jil Sander Navy and Shades New York in STUDIO. The Brown Shoe Company will also premiere at GDS with their brand Naturalizer.

The fashion city Düsseldorf itself will roll out the red carpet with the new “OUT OF THE BOX” Festival for Footwear and Accessories, inviting GDS and tag it! participants to celebrate along with retailers, restaurants and cultural partners on August 1. From 3:00 pm to 10:00 pm, fashionistas and shoe fans can enjoy special events and entertainment in Düsseldorf stores and on the city streets. Special exhibitions and lectures, customizing activities and workshops plus events in galleries, bars and offsite locations all all part of the program.

Join the “fashion circus” and experience what the varied, colorful and surprising world of shoes and accessories has to offer. GDS and tag it! are trade only events and free entrance passes can be ordered online at www.gds-online.com and www.tag-it-show.com.

DIBS Redux

  
  
  

Just opening the vault and dusting off an old chestnut here.  This article is a variation of one previously posted after Chicago's "Snowmageddon" of February 2011.  Enjoy!

Perhaps many of you heard this past week that Chicago had a little bit of snow. That is to say, A LOT of snow, followed by what they tell us was a "polar vortex" that sent temperatures plunging to 15F below zero at night with high temperatures in the -5F range during the daytime.  Not only did we end up with about 15-20 inches of the white stuff, we then dealt with 30+ mile per hour wind gusts, snow drifts, and a virtual collapse of commuter rail service. 
  feet
Antonio Perez, Chicago Tribune
 

But Chicago is generally prepared and has snow removal down to a science, and now that the temperature is on the rebound for the time being, things are returning more or less to normal.

But on the side streets, it usually takes a couple of days before a snowplow will pay a visit and shove mounds of crusty packed snow up against the vehicles parked along the curb.

describe the image
Michael Tercha, Chicago Tribune
  Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers say it even precedes the notorious blizzard of 1967.  Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by placing whatever expendable junk they happen to have on hand in the space they have just dug out.  

That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.

Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase your chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Düsseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA is now open and runs until March 1, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

MEDICA 2013 Blog: Are Doctors Becoming Redundant?

  
  
  

 

“Telecoaching”, “Quantified Self”, “Life Logging” and “Body Tracking” are only a few of the key words for the constantly growing market of eHealth applications. Most of them have been established in the private domain and their functionality is still rather questionable. With the motto “You are your own doctor”, apps and eHealth applications are providing more and more support for patients and physicians are increasingly confronted with this topic.    docs resized 600  

Therefore the question “Are doctors becoming redundant?” will be part of the agenda of the MEDICA HEALTH IT FORUM. This forum will be part of the world’s largest medical trade fair, MEDICA, to be held in Düsseldorf, Germany with more than 4,500 exhibitors (November 20 – 23, 2013). Klaus Juffernbruch of Cisco Systems – Internet Business Solutions Group, will lead the discussion about “Are doctors becoming redundant?” at the MEDICA HEALTH IT FORUM on Friday, November 22 at 11:00 am (in Forum 1).

MEDICA12 JV14694    In addition to the discussions there will also be the opportunity to check out new apps – with “hands on” approach: The “AppCircus” as part of the MEDICA HEALTH IT FORUM will give an overview of the current app trends and exemplary applications while the “AppGarden” lets visitors try out various mobile health apps.  

Could a doctor’s visit become a thing of the past? The number of applications for smartphones and tablet PCs that predominantly deal with the topic of health in the private domain is exploding. The A.T. company consultant Kearney has projected that the market for healthcare services with mobile technologies will triple until 2017. It will grow from approximately Euro 900 million in 2012 to Euro three billion in 2017. The most important segment with regard to turnover is hardware (mobile sensors and devices). However, an almost endless number of applications are decisively increasing the value of the devices from the consumer’s perspective.

For detailed information about the MEDICA HEALTH IT FORUM,  click here.

 

 

 

 

A Question of Perspective

  
  
  

By Nina Wellbrock

Shortly after the recent Labor Day weekend was over, everybody just went back to their routine. Activities like spending time at the beach, enjoying a BBQ with friends or visiting family just flew by quickly. And now everybody is back to reality, complete with traffic jams, too many e-mails and phone calls, grabbing a quick lunch between meetings – there is always too much to do.  But let us ask a question of perspective - how much do we really think about our everyday activities such as picking up the phone, writing an e-mail or setting up a meeting compared to planning a Labor Day weekend? 
  describe the image  

Not much, because to us it’s just normal “procedure”. But for people who come to the international trade fair REHACARE in Dusseldorf, Germany, it does. They are looking for the newest technologies for every aspect which makes life easier for those with special needs, chronic illnesses or requiring care. Their perspective is on the little as well as on the big achievements which helps them with their daily activities and become or stay as independent as possible.

describe the image    With over 30 years of expertise and wide-ranging experience in the market, this trade fair is an ideal information platform for anyone with disabilities or chronic conditions as well as for the elderly. The quality and diversity of REHACARE are reflected in the numerous „theme parks“, information events, industry representatives, service providers.  

Over 700 national and international exhibitors will present a combination of product demonstrations and complex system solutions as well as a wide range of information in form of seminars and workshops in addition to the theme parks.

For more information about everything to see and discover at REHACARE 2013, visit http://www.rehacare.com/

Shoes and Cocktails - What a Nice Combination!

  
  
  
By Nina Wellbrock

When you search for “shoes” on Google, you will get about 812,000,000 results in approximately 0.28 seconds. That’s an indicator of just how huge and popular this industry is and how many people are excited about footwear. Of course it depends on a person’s perspective and intention why they google “shoes”. Does he/she like shopping and writing about the new trends on a blog, is it a kid who is excited about a new pair of sneakers before school starts again, a business man or woman who needs a classy pair of shoes to make a great first impression or someone who is just looking for the perfect fit and comfort for every day?


As a trade buyer you know your customers and their objectives - and there is one place where you will find the latest trends in all footwear segments and answers to every shoe question: GDS 2013 - international event for shoes and accessories and GLOBAL SHOES 2013 - leading trade show for sourcing in Düsseldorf, Germany.    Hall 2 21  

It's the international platform for shoes and accessories attracting over 1,100 exhibitors and around 22,000 trade visitors every season.

Held twice annually, the next staging of GDS will take place soon: from September 11 – 13 2013. And GDS has some outstanding highlights waiting for you – in addition to all the wonderful footwear collections - including the Fashion Shows, where shoes are presented as part of complete outfits. These Fashion Shows take place several times daily and provide you with the most important information for the new season, helping you to order more effectively and better advise your customers.

DesignAttack2013    In the special Design Attack segment with this year’s slogan "BAHAMA MAMA!" about 100 designers and young entrepreneurs will showcase their unusual collections - it’s the trendy place to be at GDS 2013.  

Exhibitors and visitors can enjoy fresh fruit and tasty cocktails at beach bars. The atmosphere at Design Attack invites for a relaxing break during a tight schedule.

You can check out the featured labels, see videos of past shows and register for a free entrance pass at www.gds-online.com.

By the way: if you search for “Bahama Mama” on Google, you’ll find some awesome cocktail recipes. Let us show you what a great combination shoes and cocktails are!

Discover Your World at CARAVAN SALON 2013

  
  
  

Want To Have Some Fun
on Four Wheels?

All-wheel vehicles are becoming increasingly popular, and now is your chance to see why! At this year’s
CARAVAN SALON DÜSSELDORF 2013 - The No. 1 Show for Motor Homes and Caravans, the special “Off-Road” show will give visitors the opportunity to test drive ATV’s in the outdoor area on a specially built obstacle course.
  describe the image  











If you aren’t that daring, you can opt to be driven as a passenger across an adventure course.  But that wouldn’t be half the fun….

describe the image     And if that’s not enough, the “Dream Tour Cinema” show will whet your appetite for RV travel in exotic locations on four different continents: Asia (Bangladesh, Bhutan, Burma, India, Iran and Pakistan), Southeast Asia (Cambodia, China, Indonesia, Laos, Malaysia, Thailand, Timor and Vietnam), South America (Iguazu Falls, Andean passes, Atacama Desert), and the U.S. (“Route 66” from Chicago to Los Angeles). So much to see – so little time!
  

 

CARAVAN SALON will be held from August 31 – September 8, 2013 (trade visitor day on August 30) at the fairgrounds in Düsseldorf, Germany.  Overall, some 570 exhibitors from 25 countries will present a wide range of mobile homes and RVs as well as accessories. From small and simple RVs for two people to compact vans and campers, from family RVs and alcove motor homes to luxury motor homes – the possibilities at CARAVAN SALON are virtually unlimited.

Entrance passes can be purchased online at www.caravan-salon.com for 13 Euros (1-day ticket) or 20 Euros (2-day ticket).

Make your next vacation a real adventure - come to CARAVAN SALON and be inspired.

Oh, and enjoy the ride!

From the WORLD OF MEDICA™: MEDICAL WORLD AMERICAS 2014

  
  
  

“When will MEDICA establish a foothold in the United States?”

This has actually been a fairly common question overhead often over the years as those in the medical equipment field have pondered their trade show choices in the North American market.  Historically, medical trade shows in the United States have always been primarily divided into events focused on a particular specialized vertical segments of the industry or region they serve.

Conversely, for over 40 years, MEDICA – World Forum for Medicine – has successfully pursued an alternative strategy of assembling medical equipment suppliers and manufacturers from all fields and has become the world’s largest and leading medical industry event, annually featuring around 4,500 exhibitors and attracting on average 130,000+ visitors from around the world.   describe the image
                   The USA Pavilion at MEDICA in Düsseldorf

 

 

After many years and much diligent market research, Messe Düsseldorf North America has now partnered with the Greater Houston Convention and Visitors Bureau (GHCVB) and world-renowned Texas Medical Center (TMC) to launch the inaugural staging of MEDICAL WORLD AMERICAS!  To be held April 28-30, 2014 at the George R. Brown Convention Center in Houston, Texas USA – the WORLD OF MEDICA will finally offer an unprecedented business forum for the North American professional medical community that until now has not been offered in the United States.

describe the image
Texas Medical Center in Houston
                                                                                                                              Texas Medical Center is the largest medical center in the world, comprising 14 hospitals and 2 specialty institutions, 3 medical schools, 6 nursing schools, and schools of dentistry, public health, pharmacy and virtually all health-related careers.  Its 52 member institutions make up a work force of 106,000 and are highly regarded as leaders in their specialties.  

MEDICAL WORLD AMERICAS will give attendees the chance to efficiently source a variety of medical products from many sectors, from prevention and diagnostics to therapy and rehabilitation.  The exposition will also provide a platform for business, connecting delegates with the vendors and resources that can accommodate their needs.

While the entire industry spectrum will be represented on the show floor, for the first staging of this trade fair, medical professionals from six key disciplines will be targeted:  Medical Equipment and Device Purchasing, Infection Control, Oncology, Cardiology, Hospital Occupational Health and Safety, and Hospital Disaster Readiness.

The accompanying conference program also promises to provide detailed perspective for the industry, highlighting current and future trends for in-patient and out-patient care.  Content is under development by specialists and faculty members from the Texas Medical Center system, with member institutions including the University of Texas MD Anderson, the Texas Heart Institute and Baylor College of Medicine – all ranked very highly in their respective specialties by U.S. News and World Report.         describe the image
                  George R. Brown Convention Center in Houston
 

But in the meantime, exhibitor registration is now open! 
Visit www.medicalworldamericas.com for details, updates, and all information related to this exciting and promising event!

All Posts