Messe Düsseldorf North America - Trade Show Daily

Slapped with Snow & Piles of Paper!

Posted by Robert Self on Fri, Feb 20, 2015 @ 11:30 AM

Winter is hard. Few can argue against that. It’s cold. The sun barely shines. Shoveling starts. Delays commence. And cabin fever sets. But despite the numb fingers and all, we would like to give you hope and remind you that brighter days are ahead!

IMG 4455 resized 600

(Photo: Typical Chicago Winter - 2015)

Now, I don’t know about you, but when winter comes around I just tend to move slower – and we see the same mentality occur in the trade show industry. Sure, the main seasons for trade shows to occur are in early Spring and early Winter, but much planning for these shows occurs… well… now.

There are forms to fill out, documents to sign, invoices to pay, and more! We can’t allow our desire to remain sluggish take over! But when all you want to do is hibernate, how can you possibly keep up the momentum to plan for a show? Simply put, it’s the dedication that goes into a project that allows momentum to forge onward. Let me give you an example:

Two weeks ago our Chicago office was basically slapped by Mother Nature, who thought it funny to dump 19.6 inches of snow on the city - making for our fifth largest blizzard in Chicago’s recorded history.

IMG 3432 resized 600

(Photo: There's an actual car under there)

But, being the thick-skinned, snow-savvy people we are as Chicagoans, we still trekked out in cold using our streets and the ‘L’ (our public transit system) to get around, as no travel bans were placed. I, for one, was one of those crazies – just out for a casual stroll to my Super Bowl Sunday gathering. NOTHING was going to keep me from the food, friends, football game, food, commercials, food, Katy Perry half-time show, food, and food. And for most Chicagoans alike, it was business as usual. (Granted there were a few… casualties. See: photo of abandoned car).

CarAbandon resized 600

(Photo: Abandoned cars remain in middle of Chicago streets
from previous night, blocking plows & tow trucks)

While many Chicago offices, including ours, placed our safety before work and allowed us to remain home considering the danger element, there were still people crowding the streets on Monday morning. Our office in particular saw an amazing turnout. Because we know our shows are time-sensitive projects, and we want to make sure we’re on top of our game. That desire to meet deadlines and to plan ahead for any road bumps we may cross brought us through the tundra and to our computer screens. For you, our exhibitors & visitors.

Here’s another: Currently, our building is experiencing some electrical issues unrelated to our particular office, which has made the heat go out. It is currently -15 degrees Fahrenheit outside our windows, while the west coast parodies what hardship feels like. Once again offered the safety to stay home until the issue is fixed, what did we do? We put on another layer, sucked it up, and came anyway.

You see, problems can come at you from all angles without you ever being able to see it coming (much like weather). But rolling with the punches, remaining optimistic, and most importantly planning ahead allows you to find the solutions. In this particular case the solution just happens to be an extra pair of long underwear.

Basically, any show that we organize for the early Winter season (i.e. September-December) undergoes heavy organizing during this, the dreaded dead depths of the late Winter season (i.e. January-March). But we’re here to send you reminders, give you calls, and motivate you. Many deadlines may be approaching for shows in your industry. So while winter is hard, the sun is rising earlier/setting later. The snow and ice are thawing (at least right before it freezes again). And the first day of Spring is next month! Besides, the groundhog reared his head nearly three weeks ago – so we’re half way out of the woods! So here’s to early planning! And if you ever have questions or doubts, you can always reach out to us! Our contact information is below!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: MEDICA, trade show, Düsseldorf, Messe Düsseldorf, International Trade Shows, GDS, REHACARE International, Trade Show Planning, Messe Dusseldorf North America, Chicago, Compamed, CARAVAN SALON, A+A