Messe Düsseldorf North America - Trade Show Daily

Sao Paulo, Brazil: Redefined

Posted by Ryan Klemm on Fri, Apr 12, 2013 @ 15:43 PM

A few weeks ago there was an absorbing article by New York Times travel columnist Simon Romero, raving about the urban gentrification of Brazil’s largest city, São Paulo.

He pointed out in years past that this metropolis of 20 million was intimidating, some areas decaying, and an aura of pervasive poverty and crime. But in the past 10 years, this city named after Saint Paul has undergone an amazing transformation. With the country’s ongoing unparalleled economic expansion, the rapidly expanding middle class has rediscovered the city as a place for living, work, and recreation.   describe the image  

Noticeably, waves of immigrants from elsewhere in the Americas, and from as far away as Europe, Africa, and Asia are making their way in as well to carve their niche into Paulistan society, bringing with them rich heritage and new vigor every society needs to grow and move forward.

This is the perfect metaphor for what has been occurring within the medical industry in Brazil as well. As more and more Brazilians have prospered, the demand for ever better medical care has logically increased as well. Brazil’s market for medical technology grew by almost 18% in 2011 and has achieved a volume of US$ 7.6 billion. In 2011, the importation value of medical equipment and products from abroad was placed at US$ 3.03 billion, over 40% of total consumption!

Hospitalar 2013, International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices has now for 20 years been the country’s leading international medical trade fair, serving as the perfect platform for overseas companies to enter this thriving and growing market. From the US and Canada alone nearly 60 companies will be on hand presenting their latest technologies and products – of which over a third will participate in the North American Pavilion, organized and produced by Messe Düsseldorf North America.

Annually, Hospitalar has featured around 1,300 exhibitors and enjoyed over 90,000 trade visits – making it not only Latin America’s largest and leading medical industry trade show, but one of the largest in the world.

So why not check out São Paulo and see for yourself all of the exciting developments, not just within the medical sector, but the vibrancy of the city.

And just a tip: If you go there and want one of the most fantastic dining experiences ever, visit Mocoto Restaurante & Cachaçaria. The young chef there, Rodrigo Oliveira, is pushing the envelope of Brazilian cuisine and raising it to new and exciting levels, much like everywhere in Brazil these days.

Topics: medical, medical equipment, trade show, international medical trade fair, North American Pavilion, Brazil, Sao Paulo, Hospitalar, Messe Dusseldorf North America

REFOCUS ON BRAZIL: TRADESHOW SHIPPING AND CUSTOMS

Posted by Ryan Klemm on Fri, Apr 13, 2012 @ 11:38 AM

...or Howta SendYerStuff to Brazil


HOSPITALAR 2012 is just around the corner, and everything is shaping up for another exciting and more successful trade show than ever.  The largest medical industry event of South America is on track to feature over 1,250 exhibitors and is expected to draw over 85,000 trade visitors.

Clearly exciting things are happening in the Brazilian healthcare market, and US exporters are taking notice!

                               

 

 Hospitalar 007 450                                                          

At this year’s show alone, the number of US-based direct exhibitors has increased by 36% compared to last year, and in fact the North American Pavilion – produced and organized by Messe Duesseldorf North America – is 56% larger than in 2011. 

But despite these impressive results, many companies from overseas who participate at this, or any trade shows in Brazil, get caught in a Brazilian shipping and customs quagmire that can turn a company’s best laid trade show plans upside down.

Hence: A few words about Howta SendYerStuff to Brazil.

describe the image   Brazilian customs clearance procedures for incoming and outgoing freight shipments for trade shows within Brazil are very detailed and time-consuming, and the authorities are rigid and exceptionally rigorous in the enforcement of the prevailing Brazilian customs regulations.

Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by overseas exhibitors.  In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!
 

Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by overseas exhibitors.  In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!

To ensure that each international exhibitor’s requirements are handled expertly and as smoothly as possible, Brazilian show management companies appoint a locally-based customs broker to handle ALL in-coming and out-going shipments to and from their trade fairs.

Far in advance of the trade show, at least three months or more, it is highly recommend that the overseas exhibitor start working with its locally-based freight forwarder of choice to review its shipping options, paperwork requirements, and of course to secure cost estimates.  It is particularly important to select a freight forwarder that has experience in shipping to Brazil, or better yet a freight forwarder that specializes specifically in international trade show shipping.

Simply selecting an international freight forwarder based upon the lowest price quotation, or attempting to send show materials with an international courier service in order to save a few dollars can be risky and result in a shipment not arriving at the booth in time for the show!

Furthermore, all export documentation must meet exact requirements, and all shipments must be pre-authorized by Brazilian customs authorities before they can be shipped out of the United States to Brazil.  Items for temporary import and items that will be given away and/or consumed during the exhibition must be packed and precisely documented separately, and sent in separate crates.

Messe Duesseldorf North America has been the official marketing and sales office for HOSPITALAR for more than a decade and can coach U.S. companies in all aspects of their trade fair planning for this important event!


Topics: exhibiting, medical trade show, medical trade fair, International Trade Shows, Brazil, Hospitalar, Trade Show Planning, Shipping

É boa pra caramba!

Posted by Ryan Klemm on Fri, Mar 11, 2011 @ 14:50 PM

The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.

Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
      530 96Brazil Carnival.sff.standalone.prod affiliate.74

   Andre Penner / AP Photo

 
Especially for companies based in the United States, Hospitalar has grown increasingly attractive over the past several years as more and more companies seek to get involved in Brazil and other important South American markets.  Already set to break last year’s high water mark, more American companies have signed up and will occupy more space than ever before at this “thermometer” of the health sector in Brazil.

Brazil’s healthcare sector represents over 8% of the country’s GDP.  In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion.  Around 43.2 million Brazilians are covered by health plans/insurance.  Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil.  The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.

And growth in this field is only predicted to continue.  Expansion in this sector is not merely anecdotal:  just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet.  And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.

Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.

Take the classic Brazilian phrase É boa pra caramba: 
"Boa" by itself means "good."  But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”

Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.

Topics: Announcements, MEDICA, medical, medical components, medical equipment, medical supplies, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade Shows, North American Pavilion, health, Brazil, Sao Paulo, Hospitalar

FOCUS BRAZIL: Shipping, Customs, and How to Stay on Top of your Game

Posted by Ryan Klemm on Tue, Jul 13, 2010 @ 11:52 AM

HOSPITALAR 2010, Latin America's largest and leading medical industry trade fair, concluded recently to resounding success with a record-breaking 89,000 trade visitors from 41 nations and 1,250 exhibitors from Brazil and 35 other countries.  This year, the number of direct U.S.-based exhibitors at the show also excelled past projections with 42 companies!

Despite these successful results, many companies from overseas get caught in the Brazilian shipping and customs “quagmire” that can turn a company’s best-laid plans inside out.

Brazilian customs clearance procedures for incoming and outgoing freight shipments for trade shows within Brazil are very detailed and time-consuming, and the authorities are rigid and exceptionally rigorous in the enforcement of the prevailing Brazilian customs regulations. Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by American exhibitors. In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!

To ensure that each international exhibitor’s requirements are handled expertly and as smoothly as possible, Brazilian show management companies appoint a locally-based customs broker to handle ALL in-coming and out-going shipments to and from their trade fairs.

describe the imageFar in advance of the trade show, it is highly recommend that the U.S. exhibitor start working with its U.S.-based freight forwarder of choice to review its shipping options, paperwork requirements, and of course to secure cost estimates. It is particularly important to select a freight forwarder that has experience in shipping to Brazil, or better yet a freight forwarder that specializes specifically in international trade show shipping. Simply selecting an international freight forwarder based upon the lowest price quotation, or attempting to send show materials with an international courier service in order to save a few dollars, can be risky and result in a shipment not arriving at the booth in time for the show!

Furthermore, all export documentation must meet exact requirements, and all shipments must be pre-authorized by Brazilian customs authorities before they can be shipped out of the United States to Brazil. Items for temporary import and items that will be given away and/or consumed during the exhibition must be packed and precisely documented separately, and sent in separate crates. Failure to follow the instructions provided to the US-based international freight forwarder and by the officially appointed Brazilian customs broker may result in delayed shipments and quite possibly some additional charges.

Messe Duesseldorf North America has been the official marketing and sales office for HOSPITALAR for more than a decade and can coach U.S. companies in all aspects of their trade fair planning for this important event.  Contact us for details!

Topics: international medical trade fair, Brazil, Sao Paulo, Hospitalar, Shipping, Customs