Messe Düsseldorf North America - Trade Show Daily

Slapped with Snow & Piles of Paper!

Posted by Robert Self on Fri, Feb 20, 2015 @ 11:30 AM

Winter is hard. Few can argue against that. It’s cold. The sun barely shines. Shoveling starts. Delays commence. And cabin fever sets. But despite the numb fingers and all, we would like to give you hope and remind you that brighter days are ahead!

IMG 4455 resized 600

(Photo: Typical Chicago Winter - 2015)

Now, I don’t know about you, but when winter comes around I just tend to move slower – and we see the same mentality occur in the trade show industry. Sure, the main seasons for trade shows to occur are in early Spring and early Winter, but much planning for these shows occurs… well… now.

There are forms to fill out, documents to sign, invoices to pay, and more! We can’t allow our desire to remain sluggish take over! But when all you want to do is hibernate, how can you possibly keep up the momentum to plan for a show? Simply put, it’s the dedication that goes into a project that allows momentum to forge onward. Let me give you an example:

Two weeks ago our Chicago office was basically slapped by Mother Nature, who thought it funny to dump 19.6 inches of snow on the city - making for our fifth largest blizzard in Chicago’s recorded history.

IMG 3432 resized 600

(Photo: There's an actual car under there)

But, being the thick-skinned, snow-savvy people we are as Chicagoans, we still trekked out in cold using our streets and the ‘L’ (our public transit system) to get around, as no travel bans were placed. I, for one, was one of those crazies – just out for a casual stroll to my Super Bowl Sunday gathering. NOTHING was going to keep me from the food, friends, football game, food, commercials, food, Katy Perry half-time show, food, and food. And for most Chicagoans alike, it was business as usual. (Granted there were a few… casualties. See: photo of abandoned car).

CarAbandon resized 600

(Photo: Abandoned cars remain in middle of Chicago streets
from previous night, blocking plows & tow trucks)

While many Chicago offices, including ours, placed our safety before work and allowed us to remain home considering the danger element, there were still people crowding the streets on Monday morning. Our office in particular saw an amazing turnout. Because we know our shows are time-sensitive projects, and we want to make sure we’re on top of our game. That desire to meet deadlines and to plan ahead for any road bumps we may cross brought us through the tundra and to our computer screens. For you, our exhibitors & visitors.

Here’s another: Currently, our building is experiencing some electrical issues unrelated to our particular office, which has made the heat go out. It is currently -15 degrees Fahrenheit outside our windows, while the west coast parodies what hardship feels like. Once again offered the safety to stay home until the issue is fixed, what did we do? We put on another layer, sucked it up, and came anyway.

You see, problems can come at you from all angles without you ever being able to see it coming (much like weather). But rolling with the punches, remaining optimistic, and most importantly planning ahead allows you to find the solutions. In this particular case the solution just happens to be an extra pair of long underwear.

Basically, any show that we organize for the early Winter season (i.e. September-December) undergoes heavy organizing during this, the dreaded dead depths of the late Winter season (i.e. January-March). But we’re here to send you reminders, give you calls, and motivate you. Many deadlines may be approaching for shows in your industry. So while winter is hard, the sun is rising earlier/setting later. The snow and ice are thawing (at least right before it freezes again). And the first day of Spring is next month! Besides, the groundhog reared his head nearly three weeks ago – so we’re half way out of the woods! So here’s to early planning! And if you ever have questions or doubts, you can always reach out to us! Our contact information is below!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: MEDICA, trade show, Düsseldorf, Messe Düsseldorf, International Trade Shows, GDS, REHACARE International, Trade Show Planning, Messe Dusseldorf North America, Chicago, Compamed, CARAVAN SALON, A+A

A Great Opportunity for Medical Technology Suppliers

Posted by Anne Meerboth-Maltz on Fri, Oct 5, 2012 @ 15:50 PM

Patients Expect More Personalized Medical Care
for their Money

The health care industry sees medical technology as an especially innovative, promising growth "field". In no other area does the general population welcome the increase in technology more than in modern medical technology. The majority considers developments in preventive medicine, diagnosis and treatment as positive and at the same time, due their ever increasing share of medical expenses, they expect a high degree of therapy benefit and personalized treatment.

The efforts to provide "tailor-made" therapy for patients when it comes to medical technology and medicine will be impressively demonstrated by more than 4,500 exhibitors at the world's largest medical trade fair - MEDICA 2012 (November 14 - 17 in Düsseldorf, Germany) - and the concurrently staged COMPAMED 2012 (November 14 - 16), International Trade Fair – High tech solutions for medical technology, with over 600 exhibitors.   Medica11 2805J  

The globally unique combination of MEDICA and COMPAMED represents the entire process chain, displaying the complete range of medical products, devices and instruments and show how the close cooperation between suppliers (COMPAMED exhibitors) and "medtech" companies (MEDICA exhibitors) is advancing the development of new procedures, devices and products for personalized patient care.

Stay competitive and attend Compamed and Medica 2012 this November! You will be amazed by all the latest developments for personalized patient care – be it molecular genetic testing, biochip technology, printed electronics or BioMEMS.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Compamed, Medical Device Manufacturing

Singapore: Southeast Asia’s Hot Medical Device Market

Posted by Ryan Klemm on Tue, Jun 26, 2012 @ 16:04 PM

I’ve been lucky to visit the Southeast Asian island-nation of Singapore a couple of times, and came home impressed by the friendliness of its citizens, the orderliness of its society, the gleaming sky scrapers, and its forward thinking approach to business.

However, as a born and raised Chicagoan, I couldn’t get over just how hot I felt there the entire time.  Perched near the equator, temperatures hover around the low 90s the entire year, equally during the daytime and night, and the humidity – oh, the humanity humidity!

To combat the incessant heat, I came to appreciate a refreshing local libation, known the world over as the Singapore Sling – a dandy cocktail created about a hundred years ago by an ingenious fellow named Ngiam Tong Boon, working at the Long Bar of the renowned Raffles Hotel.  If you find yourself in town, I’d highly recommend it.
       the famous Singapore Sling
                       ...but I digress.


But the country is also hot for another reason:

Singapore is taking the lead as one of Asia’s fastest-growing medical device markets.   It has established itself as a trusted and competitive location for leading medical technology companies to design, test-bed, manufacture and launch innovative products for Asia and beyond. The country has in fact emerged as a leading site in Asia for global medical technology companies to carry out key activities ranging from value engineering and medical device innovation to commercial manufacturing and regional headquarter functions. Currently, there are more than 30 leading biomedical science companies that have established their regional or global headquarters and manufacturing bases here.

To meet the demands of this fast-growing and dynamic market, the trade exhibition on medical technology manufacturing, MEDICAL MANUFACTURING ASIA 2012 is being launched (September 12-14, 2012)!  Jointly organized by Messe Düsseldorf Asia and the Singapore Precision Engineering & Tooling Association (SPETA), the show will be held in conjunction with the long-running trade show duo MEDICAL FAIR ASIA and OS+H Asia.

MEDICAL MANUFACTURING ASIA 2012 will showcase the complete process chain for medical devices, presenting a full comprehensive multitude of components, materials and solutions for the medical engineering industry. The show is expected to attract strong participation from some 150 leading international market leaders from 20 countries as well as 5,000 quality trade visitors from across Asia and beyond.

The exhibition is supported by Messe Düsseldorf in Germany, organizer of COMPAMED, the world’s leading international trade fair for suppliers of the medical manufacturing industry.  And leveraging on Messe Düsseldorf’s expertise in staging the world’s largest and most established medical technology exhibition, MEDICA, the biennial MEDICAL MANUFACTURING ASIA promises to be a key meeting place for industry professionals to network, discover new innovations, learn emerging trends and do business.

It’s a hot opportunity, and perfect excuse to grab a cool Singapore Sling while you’re at it!

Topics: MEDICA, trade show, Messe Düsseldorf, Compamed, Medical Device Manufacturing, Medical Manufacturing Asia, Medical Fair Asia, Singapore, SPETA

The Top Ten of 2011

Posted by Ryan Klemm on Wed, Dec 7, 2011 @ 11:42 AM

describe the image        Well, here we are – December already.  I don’t know about you, but the past year has disappeared faster than anticipated.  And I haven’t done any Christmas shopping yet.  I think a heretofore snowless Chicago has made it feel like an extended autumn…at least that’s what that bowl of still uneaten Halloween candy sitting on top of the refrigerator makes me think.

Overall, it was a busy year for us at Messe Duesseldorf.  Several of our industry-leading events were held in Germany this year:  boot Düsseldorf, EuroShop, interpack, GIFA-METEC-THERMPROCESS-NEWCAST, MEDICA, COMPAMED … and drupa and wire / Tube are just around the corner in 2012.

These events of the past year have made me reflect about a combination of commonly asked questions and exhibitor pitfalls I’ve observed.  I’ve boiled them down to the Top 10 - hopefully without offense to David Letterman and Worldwide Pants!

Cue the drum roll...
                   describe the image
                                   Sorry Dave!

# 10     European electricity is supplied at 220/230 V.  In the U.S. we operate at 110/120 V.  So if you plug in your own stuff without a step-down transformer, don’t be surprised if it reacts like a sparkler on the Fourth of July.

# 9       Entrance passes / name badges for our shows in Germany are not linked to a lead retrieval system, at least not yet anyway.  They’re used primarily for entry to the fairgrounds, secondly as a means of identification, and thirdly…

# 8       Entrance passes / name badges are also tickets to ride the public transportation network.  Some shows’ tickets are only valid within the city of Duesseldorf (VRR), other shows are valid beyond the city’s borders (VRS).  But make sure in advance that you know which zones are covered for your specific show in order to avoid an awkward very public discussion with a German conductor in front of a train car full people.

# 7       Yes, there’s wireless internet access at the fairgrounds, and we have a highly-rated official supplier.  However I’ve learned anecdotally that there are other reputable German wireless companies who provide competitive service (and sometimes temporary trial offers) that can be booked online. I’m just sayin’, that’s all.

# 6       Europeans don’t do “Pop-Up” display stands like we do at shows in the U.S.  If you plan to ship your Pop-Up to the show, you should still plan to order a modular system stand package (walls, carpet, electricity, basic furnishings) and then assemble the pop-up within the booth.  Remember, system stands in Germany are customary – without one you’ll probably stand out for the wrong reasons.

# 5       Bring ALL of your documentation and order confirmations with you to the show!  Nothing says wild goose chase more than not knowing which service provider is building your booth, supplying your booth furnishings, or which freight forwarding company was used to send your freight to Duesseldorf.

# 4 
      Make sure your bills are paid in full before you head over to Germany and avoid the walk of shame to the cashier counter in the service center because your electricity hasn’t been turned on.  Messe Düsseldorf North America is here to assist you in deciphering your invoices and to make sure that nothing falls thru the cracks.  And don’t be alarmed, we’ll be happy to remind you in good time before the show starts of any open balances!

# 3       Listings in the show’s catalogue are not necessarily free.  Unlike trade shows in the U.S., most of our events in Germany allow you to only have an alphabetical listing in the show catalogue and single index listing at the back of the directory.  Anything else you usually have to pay for – that’s just how the catalogue’s publisher rolls.

# 2       Social media has come into increased prominence especially within the past year.  Acquaint yourself with the available technologies – and know the show’s Twitter handle.  Promote your company before, during, and after the show.  Take advantage in advance of the promotional exhibitor materials.   Face it – this is the way things are going and just sitting in your booth hoping everyone will just come to visit is probably not going to cut the mustard, unless Jennifer Aniston is sitting there with you for some reason.          describe the image
Gratuitous picture of TV & Film Star, Jennifer Aniston.

#1
       Pay attention to deadlines!  We know that all this registration and ordering is essentially an administrative task, easily pushed to the back burner. But missing a deadline can mean the difference between getting or not getting a booth in a show, or having to pay a surcharge for a booth order.

Sometimes things at trade shows can go awry for any number of reasons, but always keep in mind that our number one priority is to make sure that you get the assistance that you need as quickly and efficiently as possible, and to make sure that the pieces are put in place so that you have the best trade show possible!  Remember, we’re here to help!

Enjoy the holidays!

Topics: MEDICA, Messe Duesseldorf, exhibiting, International Trade Shows, Exhibitor Badges, Compamed, interpack, Social Media, exhibit booth, drupa, Top 10

Savings Tips for Travel to Doozeldorf

Posted by Ryan Klemm on Tue, Oct 18, 2011 @ 11:33 AM

Our team finally got around to booking our airline tickets to Düsseldorf last week for the upcoming MEDICA & COMPAMED trade fairs.  Based upon the record number of 450+ US companies that will be participating at the show this year, the transatlantic air carriers are probably going to be packing us in during the month of November.  And despite having made this trip uncountable times, we always look forward to traveling over to Germany to provide our clients with the best trade show experience possible!

Also amusing to me is the time I got to Chicago O’Hare and Da Guy behind the check in counter stared back at me and said “dang ders sher alodda people gointa Doozeldorf disafternoon.” [Chicagospeak translation: Good gracious, I’ve observed that there are an unusually high number of our valued customers who are traveling this afternoon to Duesseldorf, Germany.]

pta2       So we all squeeze place ourselves into our seats next to the NFL Wide Receiver and behind the group of 18 squirrely and overly-excited high school exchange students, and off we go to enjoy our in-flight dinner of chicken or pasta and try and get a nap before hitting the ground running and starting a solid week of work, and over-nighting in tiny overpriced hotel  rooms.  
         

Of course I jest, sort of, but truth is – heading to Duesseldorf needn’t be some overpriced chore.  With just a little bit of advance planning, you’ll find that getting there, staying there, and yes – enjoying the local culture after the show closes each evening can be rather enjoyable!

BOOK YOUR AIRFARE

Reaching Düsseldorf by air from the United States and Canada is simple.  The city’s Rhein-Ruhr International Airport is one of Germany’s busiest and most modern.  Nearly 80 airlines offer more than 1,500 flight connections each week from around the world.  Numerous direct flights operate to or from the United States daily.  SAVINGS TIPS:  Shop around, book early, select discount carriers, or book flights that require a transfer at a hub airport. 

BOOK YOUR HOTEL

In general, the earlier you book a hotel room, the better.  Messe Düsseldorf North America's official travel agency is able to provide you with comprehensive and competitively priced hotel arrangements for your trip to Düsseldorf.  SAVINGS TIPS:  Hotels outside of Duesseldorf tend to be less expensive than those within the city itself.  B&B’s (known in Germany as Pensionen) tend to be less expensive than hotels.  And sometimes private residences or corporate apartments are available for rent that can accommodate groups of three or more persons. 

LOCAL TRAVEL

The Düsseldorf subway tramlines U78 and U79, and bus lines 722 and 896, provide service directly to the fairgrounds.  The fairgrounds can also be easily be reached by taxi or private vehicle.  If you plan to drive, take the A44 highway westward from the A3 highway and follow Messe Düsseldorf’s own access road to its large-scale parking lots, equipped with 20,000 parking spaces.  Complimentary shuttle buses will take you from the parking lots to all entrances and back within a few short minutes.  SAVINGS TIPS:  Your exhibitor pass and/or your admission ticket doubles as your ticket for travel within Düsseldorf’s regional public transportation network!

Messe Düsseldorf and the VRR / VRS (Rhine-Ruhr and Rhine-Sieg Regional Public Transportation Network) offer exhibitors and visitors the option of taking the subway, tram, bus, or regional train (2nd class), throughout the entire VRR (and depending on the show, VRS) zones at no additional cost.

As you can see, there are many ways to get there, stay there, and travel around.  Perhaps some of you may have tips and pointers of your own – we’d welcome your comments and tips to share!

Topics: Germany, MEDICA, trade show, Düsseldorf, medical trade show, Travel, Compamed

Dusting Off an Old Chestnut

Posted by Ryan Klemm on Fri, Sep 9, 2011 @ 13:14 PM

This article was originally posted in September 2009, and is now back by popular demand as the fall trade show season kicks into high gear!

System Stand or:
How I Learned to Stop Worrying and Love the Booth

You know as surely as the swallows return to San Juan Capistrano every spring and the Chicago Cubs don't make it to the World Series in the fall (sigh), a common discussion that arises every year has to do with a company's approach to its booth setup options at our trade shows in Düsseldorf.

The space has been reserved, flights have been booked, and hotels have been selected. Now it's time to start thinking about how you'd like to present your company's public face at the show.

So you say you have a nifty pop-up display that unfolds out a plastic case? That's a good start. Just need some carpet and maybe an information counter and a bar stool or two to complete the ensemble, right? Looks just fine at the U.S. trade shows, why not in Düsseldorf?

You might want to think twice.

After all, you've made this huge investment to participate at this European trade show, and you want to make sure that you put your best foot forward. But in reality what looks fine against a backdrop of pipe and drape in the U.S. might in reality stand out for entirely different reasons at a German trade show.

In a nutshell: Europeans don't do "pop-up" like companies from North America do. Hence, you don't see much of it over there. In fact, the European approach to exhibiting trends more elaborate and more formal than here. The prevalent view is that the booth is by virtue and extension of the company - the place of business for the week, conducted in as formal a business setting as the show floor permits.

That said, the generally accepted minimum standard of booth design is that referred to by Messe Düsseldorf as a "system stand". Priced by the square meter, these elemental stands consist of panel walls, carpet, table and chairs, company sign above the booth, spot lights and an electrical outlet. This simple concept allows the exhibitor to save on shipping costs (keep the pop-up at home and just send over some graphics) and still decorate and setup shop as you like.

And if you really, really dig your pop-up stand and still want to use it, by all means send it on over and set it up within the confines of your system stand!

Messe Düsseldorf North America can advise you on your booth options and prevailing trends in booth design. Let us know how we can assist you in making your participation at one of our shows the best it can be!

Topics: MEDICA, Messe Duesseldorf, Trade Show Planning, Compamed, exhibit booth, stand construction, Stand Design

A Summer of Discontent? Not so Fast...

Posted by Ryan Klemm on Fri, Aug 12, 2011 @ 10:45 AM

Watching this summer’s nonstop political childish behavior wrangling and economic rollercoaster uncertainty unfold on both sides of the Atlantic would make a reasonable person think that the whole world’s unraveling at the seams.  With 24 hour cable-TV talking heads feeding us their nonstop personal opinions and endless electronic push notifications cranking out of our smart-phones feeding us every trivial byte of “news”, you’d think that modern civilization is on the verge of collapse.    covereyes  
I Just Can't Take it Anymore!  

Hardly.  Put it all aside, calm yourself, and take three deep breaths.  Better now?

Over the past months something remarkable has been occurring beneath the radar of the much-hyped nonsense that passes for news and politics nowadays.

 
2011 has stacked up as a remarkably positive year for U.S. companies seeking export markets and participating at Messe Duesseldorf’s trade shows.

Not withstanding the very positive results for US companies that have already participated at this year’s leading interpack and GIFA-METEC-THERMPROCESS-NEWCAST events in Germany, and Hospitalar in Brazil, record-breaking participation at the upcoming MEDICA and COMPAMED trade fairs in Düsseldorf this November will be realized.

MEDICA and COMPAMED will feature nearly 450 U.S.-based exhibitors occupying nearly 65,000 square feet of net exhibit space, more space back to back and side to side than would fill an entire US-football field!  Add in the participating companies from Canada and from Mexico at MEDICA and COMPAMED, and the show is the largest contingent of North-American based exhibitors at a medical industry event fair anywhere outside of the western hemisphere!

And just around the corner next spring:  the once-every-four-year drupa 2012 print-media trade will return to Düsseldorf for a whopping two-week stint, and where American companies will occupy about 2 football fields of space.

True, we’ve been saddled here with a sluggish economy and not enough jobs, but exports have proven to be an important way to grow business, put people to work, and stay competitive with growing international competition!  So instead of wringing our hands about cable’s predicted societal implosion, just turn off the television and reset your browser’s homepage to www.mdna.com in order to focus on the the positive, exciting things that U.S. innovators and exporters are proudly doing!


Topics: MEDICA, Exports, International Trade, International Trade Shows, Compamed, interpack, drupa