Messe Düsseldorf North America - Trade Show Daily

The Top Ten of 2011

Posted by Ryan Klemm on Wed, Dec 7, 2011 @ 11:42 AM

describe the image        Well, here we are – December already.  I don’t know about you, but the past year has disappeared faster than anticipated.  And I haven’t done any Christmas shopping yet.  I think a heretofore snowless Chicago has made it feel like an extended autumn…at least that’s what that bowl of still uneaten Halloween candy sitting on top of the refrigerator makes me think.

Overall, it was a busy year for us at Messe Duesseldorf.  Several of our industry-leading events were held in Germany this year:  boot Düsseldorf, EuroShop, interpack, GIFA-METEC-THERMPROCESS-NEWCAST, MEDICA, COMPAMED … and drupa and wire / Tube are just around the corner in 2012.

These events of the past year have made me reflect about a combination of commonly asked questions and exhibitor pitfalls I’ve observed.  I’ve boiled them down to the Top 10 - hopefully without offense to David Letterman and Worldwide Pants!

Cue the drum roll...
                   describe the image
                                   Sorry Dave!

# 10     European electricity is supplied at 220/230 V.  In the U.S. we operate at 110/120 V.  So if you plug in your own stuff without a step-down transformer, don’t be surprised if it reacts like a sparkler on the Fourth of July.

# 9       Entrance passes / name badges for our shows in Germany are not linked to a lead retrieval system, at least not yet anyway.  They’re used primarily for entry to the fairgrounds, secondly as a means of identification, and thirdly…

# 8       Entrance passes / name badges are also tickets to ride the public transportation network.  Some shows’ tickets are only valid within the city of Duesseldorf (VRR), other shows are valid beyond the city’s borders (VRS).  But make sure in advance that you know which zones are covered for your specific show in order to avoid an awkward very public discussion with a German conductor in front of a train car full people.

# 7       Yes, there’s wireless internet access at the fairgrounds, and we have a highly-rated official supplier.  However I’ve learned anecdotally that there are other reputable German wireless companies who provide competitive service (and sometimes temporary trial offers) that can be booked online. I’m just sayin’, that’s all.

# 6       Europeans don’t do “Pop-Up” display stands like we do at shows in the U.S.  If you plan to ship your Pop-Up to the show, you should still plan to order a modular system stand package (walls, carpet, electricity, basic furnishings) and then assemble the pop-up within the booth.  Remember, system stands in Germany are customary – without one you’ll probably stand out for the wrong reasons.

# 5       Bring ALL of your documentation and order confirmations with you to the show!  Nothing says wild goose chase more than not knowing which service provider is building your booth, supplying your booth furnishings, or which freight forwarding company was used to send your freight to Duesseldorf.

# 4 
      Make sure your bills are paid in full before you head over to Germany and avoid the walk of shame to the cashier counter in the service center because your electricity hasn’t been turned on.  Messe Düsseldorf North America is here to assist you in deciphering your invoices and to make sure that nothing falls thru the cracks.  And don’t be alarmed, we’ll be happy to remind you in good time before the show starts of any open balances!

# 3       Listings in the show’s catalogue are not necessarily free.  Unlike trade shows in the U.S., most of our events in Germany allow you to only have an alphabetical listing in the show catalogue and single index listing at the back of the directory.  Anything else you usually have to pay for – that’s just how the catalogue’s publisher rolls.

# 2       Social media has come into increased prominence especially within the past year.  Acquaint yourself with the available technologies – and know the show’s Twitter handle.  Promote your company before, during, and after the show.  Take advantage in advance of the promotional exhibitor materials.   Face it – this is the way things are going and just sitting in your booth hoping everyone will just come to visit is probably not going to cut the mustard, unless Jennifer Aniston is sitting there with you for some reason.          describe the image
Gratuitous picture of TV & Film Star, Jennifer Aniston.

#1
       Pay attention to deadlines!  We know that all this registration and ordering is essentially an administrative task, easily pushed to the back burner. But missing a deadline can mean the difference between getting or not getting a booth in a show, or having to pay a surcharge for a booth order.

Sometimes things at trade shows can go awry for any number of reasons, but always keep in mind that our number one priority is to make sure that you get the assistance that you need as quickly and efficiently as possible, and to make sure that the pieces are put in place so that you have the best trade show possible!  Remember, we’re here to help!

Enjoy the holidays!

Topics: MEDICA, Messe Duesseldorf, exhibiting, International Trade Shows, Exhibitor Badges, Compamed, interpack, Social Media, exhibit booth, drupa, Top 10

A Summer of Discontent? Not so Fast...

Posted by Ryan Klemm on Fri, Aug 12, 2011 @ 10:45 AM

Watching this summer’s nonstop political childish behavior wrangling and economic rollercoaster uncertainty unfold on both sides of the Atlantic would make a reasonable person think that the whole world’s unraveling at the seams.  With 24 hour cable-TV talking heads feeding us their nonstop personal opinions and endless electronic push notifications cranking out of our smart-phones feeding us every trivial byte of “news”, you’d think that modern civilization is on the verge of collapse.    covereyes  
I Just Can't Take it Anymore!  

Hardly.  Put it all aside, calm yourself, and take three deep breaths.  Better now?

Over the past months something remarkable has been occurring beneath the radar of the much-hyped nonsense that passes for news and politics nowadays.

 
2011 has stacked up as a remarkably positive year for U.S. companies seeking export markets and participating at Messe Duesseldorf’s trade shows.

Not withstanding the very positive results for US companies that have already participated at this year’s leading interpack and GIFA-METEC-THERMPROCESS-NEWCAST events in Germany, and Hospitalar in Brazil, record-breaking participation at the upcoming MEDICA and COMPAMED trade fairs in Düsseldorf this November will be realized.

MEDICA and COMPAMED will feature nearly 450 U.S.-based exhibitors occupying nearly 65,000 square feet of net exhibit space, more space back to back and side to side than would fill an entire US-football field!  Add in the participating companies from Canada and from Mexico at MEDICA and COMPAMED, and the show is the largest contingent of North-American based exhibitors at a medical industry event fair anywhere outside of the western hemisphere!

And just around the corner next spring:  the once-every-four-year drupa 2012 print-media trade will return to Düsseldorf for a whopping two-week stint, and where American companies will occupy about 2 football fields of space.

True, we’ve been saddled here with a sluggish economy and not enough jobs, but exports have proven to be an important way to grow business, put people to work, and stay competitive with growing international competition!  So instead of wringing our hands about cable’s predicted societal implosion, just turn off the television and reset your browser’s homepage to www.mdna.com in order to focus on the the positive, exciting things that U.S. innovators and exporters are proudly doing!


Topics: MEDICA, Exports, International Trade, International Trade Shows, Compamed, interpack, drupa

U.S. company slides in first in online registration for DRUPA 2012

Posted by Justin Kesselring on Fri, May 21, 2010 @ 12:40 PM

photo of drupa organizersThough the world's leading print media trade fair is still two years away, it was an American Company, Garrido Manufacturing, Inc., that committed immediately. Within just a few hours of receiving the registration link, Garrido Manufacturing had registered online, signed and became the first company to turn in their application for DRUPA 2012!

Pictured are Joachim Schäfer and Manuel Mataré from Messe Düsseldorf, organizers of DRUPA, Nicolas Garrido of Garrido Manufacturing and Luca Corradini from CMC Italia at the DRUPA 2012 stand at Ipex in Birmingham, UK.

Will you be joining Garrido May 3 - 16, 2012 at DRUPA? Contact Messe Düsseldorf North America for further details!

http://www.mdna.com/shows/drupa.html


Topics: drupa, drupa2012, printing show, print trade show

Messe Düsseldorf to Promote Printing Trade Fairs at PRINT 09

Posted by Daniela Knoll on Thu, Jul 16, 2009 @ 14:08 PM

Messe Düsseldorf will participate in #PRINT 09 in order to promote its worldwide program of international printing trade fairs. At PRINT 09 booth 6515, #drupa 2012, PACK PRINT INTERNATIONAL 2009 and ALL IN PRINT CHINA 2011 information will be available.  For more information visit: http://tinyurl.com/n92k6d

Topics: Germany, trade show, Messe, international, Messe Duesseldorf, exhibiting, Düsseldorf, drupa, printing, drupa 2012, PRINT, PRINT 09

2009 drupa Prize awarded to Yasmin Temelli

Posted by Daniela Knoll on Fri, May 22, 2009 @ 12:33 PM

Yasmin Temelli recently won the 2009 drupa Prize for her Ph.D. dissertation entitled "Between conformity and resistance - manifestations of feminine voices under General Porfirio Díaz. For more information, click here.

Topics: Germany, trade show, Messe, international, Messe Duesseldorf, exhibiting, Düsseldorf, trade fair, drupa, printing, publishing