Messe Düsseldorf North America - Trade Show Daily

Advice to New Exhibitors at MEDICA 2014 from a Newbie

Posted by Robert Self on Wed, Nov 5, 2014 @ 13:43 PM

So, you’ve made the cut. Your application was turned in. Your acceptance letter has come back. You set forth all those last minute booth design details. You coordinated the logistics. And it’s official. You’re going to MEDICA. And you’re hoping you’re totally prepared as a first-time exhibitor.

Well, don’t fret. As a newbie to the game myself, I can commiserate with the overwhelming feelings the trade shows as large as MEDICA can present. But I have a few tips and tricks to help ease your mind. And for those who’ve even attended for 20+ years, you might find this refreshing!

1. Ask for Help.

It is true that you are travelling to Düsseldorf, Germany, where the German people speak German. But if you’ve never been abroad before, I can tell you it is far more common than you think for people to speak English – both inside the fairgrounds and out! If you are lost, confused, or just want general directions to the nearest bar that sells Alt Bier, ask a friendly Messe Düsseldorf employee. They should be pretty easy to spot as they tend to wear uniforms with the Messe Düsseldorf orange ties or scarfs. They will also be carrying a nice name badge upon their outfit like this:

Namenschild

2. Dress to Impress.

European trade shows do tend to be more formal than we are often used to in the States. It will not be uncommon for you to see even attendees at the show dressed to the nines. However, on this note I must add that comfortable shoes are a must. You may be very used to standing a lot at other trade shows, but the Messe Düsseldorf Fairgrounds are large enough for you to consider skimping on your workout regimen for a month (that’s including the Thanksgiving season, folks)! Wear professional shoes, but practice breaking them in first.

3. Bring enough Business Cards to Fill your Suitcase

Okay. Checking another entire bag may be a bit drastic. But it isn’t as common yet to see lead retrieval systems in Germany (for many many many cultural and legal reasons). European business still values face-to-face communication and handing over a business card is sort of like your receipt from that interaction. And you will be interacting. A lot.

4. Punctuality is Key.

American culture has trained us to set meetings and arrive “fashionably late,” meaning roughly 5 minutes past the set time. Germans are more culturally attuned to “on time is late.” So make sure you’re prepared. Know where you’re going, and even review a map of the city or map of the trains ahead of time. On that same note, it is best advised that you don’t pack up your booth early. It is more professional and formal to stay until the very last minute.

5. Relax and Enjoy it!

You’re here on business, sure! But the planning that it takes to exhibit at a show is usually harder than being present. I’m not going to advocate the motto of “90% of success is just showing up”, but I will advise you take a deep breath, smile for the attendees, and enjoy yourself abroad. In fact, with one MEDICA show under your belt, you deserve to pat yourself on the back, because now you’ll be über prepared for 2015!

Speaking of which: Make sure to keep those eyes peeled for the open registration announcement for MEDICA 2015 around early December!

If you have any other questions, comments, or concerns – get in touch with us at info@mdna.com. We’re happy to help. I also advise you follow us on Twitter @mdnachicago where we post helpful tips often!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: Germany, MEDICA, exhibiting, Düsseldorf, Messe Düsseldorf, Experience

What a Team: 148 Years of Trade Show Experience!

Posted by Anne Meerboth-Maltz on Tue, Jun 12, 2012 @ 11:55 AM

There's a saying in this biz:  When you start working in the trade show industry, you usually either love it right away or you leave after about a year.

Looks like the team from Messe Düsseldorf North America (MDNA) really likes what they are doing because all 11 of us have been here for a long time. We were curious about just how long exactly and added up our combined years of experience with the company, and it came out to a whopping 148 years!

                       100old
Just another 48 to go!
    
       
Kids BMW car
Future world-traveling pro, car-renter.
     Where the heck did the time go? We still remember when our youngest colleague was not old enough to rent a car.  Now he's handling shows all over the world and travels like a pro.  Some of us started with MDNA right after college, others after “detours” in industry-related fields.  But we have passion for trade shows in common.  We celebrated the 20thanniversary of a colleague not too long ago, and this year marks the 19th and 15th anniversaries for four of us.  

Our headquarters, Messe Düsseldorf, was actually the first German trade show organizer to establish a permanent, fully-staffed office in the U.S. when it opened MDNA in 1982 in New York, then later in 1990 in Chicago where we are now.

Sure we're sporting a couple more wrinkles here and there, but overall we're in great shape and enjoy being THE international link for U.S. companies, helping them with everything necessary to participate in one of our trade shows we organize - be it in Germany, Czech Republic, South East Asia, China, India, Russia, The Middle East or Brazil.

There is something to be said about “time flies when you are having fun”. Trade Show Week had the right idea when they gave out “I Love Trade Shows” t-shirts a couple of years ago. You don't often see that for other industries.

So don’t be shy – contact us whenever you need help or have questions about our trade fairs. After all, this is what we are here for – and we love doing it!

            MesseDusseldorf     

Topics: Tradeshow Week, Trade Show Planning, trade show organizer, Messe Dusseldorf North America, Experience