Messe Düsseldorf North America - Trade Show Daily

Topic of the Week: Sources for Trade Show Financing

Posted by Daniela Knoll on Mon, Apr 20, 2009 @ 22:49 PM

While you can exhibit at Messe Dusseldorf shows across the world, the current economic climate is harsh on trade fair budgets and many companies have scaled back their usual show lineup. Before completely abandoning an important show, you may want to check with your state, as several of them offer assistance with trade show marketing.


One exhibitor of ours clued me in to a state program which covered a portion of his trade show expenses by means of a grant. After some research, I found eight states that have similar programs providing grants to help companies exhibit in international trade shows.


The table below lists the eight states that I have found that have such programs with links to their corresponding program websites.

State Department Program
Colorado Office of Economic Development and International Trade Colorado Export Development Grant
Indiana Indiana Economic Development Corporation Trade Show Assistance Program
Iowa Iowa Department of Economic Development

International Trade Office

Export Trade Assistance Program (ETAP)
Kansas Kansas Dept. of Commerce

International Trade Division

Kansas International Trade Show Assistance Program (KITSAP)
Maryland Maryland Department of Business & Economic Development ExportMD Program
Oregon Oregon Economic & Community Development Department Oregon Trade Promotion Program (PDF download)
Pennsylvania Pennsylvania Department of Community & Economic Development Go Global Grant Program (search under "Export")
Wisconsin Wisconsin Department of Commerce Wisconsin Trade Project

And what of the remaining US states? Instead of providing grant money, several states instead organize official State Pavilions at trade shows in industries where the state shows particular strength. In addition to helping you stand out in the hustle-and-bustle of the busy fair, pavilions also provide an excellent opportunity to share costs. For more information, contact your corresponding State Department of Commerce or Department of Economic Development.

Money might be harder to come by these days but always keep in mind that your state & local governments can be a valuable and often untapped resource.

Topics: trade show, trade fair, financing