Messe Düsseldorf North America - Trade Show Daily

Advice to New Exhibitors at MEDICA 2014 from a Newbie

Posted by Robert Self on Wed, Nov 5, 2014 @ 13:43 PM

So, you’ve made the cut. Your application was turned in. Your acceptance letter has come back. You set forth all those last minute booth design details. You coordinated the logistics. And it’s official. You’re going to MEDICA. And you’re hoping you’re totally prepared as a first-time exhibitor.

Well, don’t fret. As a newbie to the game myself, I can commiserate with the overwhelming feelings the trade shows as large as MEDICA can present. But I have a few tips and tricks to help ease your mind. And for those who’ve even attended for 20+ years, you might find this refreshing!

1. Ask for Help.

It is true that you are travelling to Düsseldorf, Germany, where the German people speak German. But if you’ve never been abroad before, I can tell you it is far more common than you think for people to speak English – both inside the fairgrounds and out! If you are lost, confused, or just want general directions to the nearest bar that sells Alt Bier, ask a friendly Messe Düsseldorf employee. They should be pretty easy to spot as they tend to wear uniforms with the Messe Düsseldorf orange ties or scarfs. They will also be carrying a nice name badge upon their outfit like this:

Namenschild

2. Dress to Impress.

European trade shows do tend to be more formal than we are often used to in the States. It will not be uncommon for you to see even attendees at the show dressed to the nines. However, on this note I must add that comfortable shoes are a must. You may be very used to standing a lot at other trade shows, but the Messe Düsseldorf Fairgrounds are large enough for you to consider skimping on your workout regimen for a month (that’s including the Thanksgiving season, folks)! Wear professional shoes, but practice breaking them in first.

3. Bring enough Business Cards to Fill your Suitcase

Okay. Checking another entire bag may be a bit drastic. But it isn’t as common yet to see lead retrieval systems in Germany (for many many many cultural and legal reasons). European business still values face-to-face communication and handing over a business card is sort of like your receipt from that interaction. And you will be interacting. A lot.

4. Punctuality is Key.

American culture has trained us to set meetings and arrive “fashionably late,” meaning roughly 5 minutes past the set time. Germans are more culturally attuned to “on time is late.” So make sure you’re prepared. Know where you’re going, and even review a map of the city or map of the trains ahead of time. On that same note, it is best advised that you don’t pack up your booth early. It is more professional and formal to stay until the very last minute.

5. Relax and Enjoy it!

You’re here on business, sure! But the planning that it takes to exhibit at a show is usually harder than being present. I’m not going to advocate the motto of “90% of success is just showing up”, but I will advise you take a deep breath, smile for the attendees, and enjoy yourself abroad. In fact, with one MEDICA show under your belt, you deserve to pat yourself on the back, because now you’ll be über prepared for 2015!

Speaking of which: Make sure to keep those eyes peeled for the open registration announcement for MEDICA 2015 around early December!

If you have any other questions, comments, or concerns – get in touch with us at info@mdna.com. We’re happy to help. I also advise you follow us on Twitter @mdnachicago where we post helpful tips often!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: Germany, MEDICA, exhibiting, Düsseldorf, Messe Düsseldorf, Experience

Who Doesn’t Love Shoes?

Posted by Anne Meerboth-Maltz on Tue, Jun 10, 2014 @ 11:32 AM

describe the image     It’s high time for the dreaded spring/summer cleaning and a good opportunity to make space in the closet for much needed new shoes! Whether sandals, sneakers, loafers, boots, flats or high heels, this season has hip footwear for everyone. People are as individual as their shoes and want to stand out from the crowd.
    

Not only women are looking for the trendiest style but more and more men are getting bored with buying the same shoes just because its “easy” and kids are definitely not shy about letting their parents know what they want – a challenge for retailers who have to continually update their inventory to fit their customer’s tastes.

The perfect place to see what the next season has in store is GDS - Global Destination for Shoes and Accessories, showcasing the latest shoes styles and accessories from July 30 – August 1, 2014 in Düsseldorf, Germany. With earlier dates and a new concept, GDS will be the kick-off event of the season, featuring product, brand storytelling and shop-in-shop concepts, allowing buyers to get an overview at an early stage to to get all the necessary information for their orders. And the new private label focused event – tag it! will be held concurrently (July 29 – August 1) to address the international manufacturers and resellers of shoes and accessories with a focus on private label production. These two events will be an interesting international meeting place for everyone involved in the footwear sector to see the latest trends, get inspired and exchange ideas with colleagues.

With the revised exhibit hall layout, the upcoming GDS will be especially exciting. Instead of many different segments there will be three big Shopping Worlds: “HIGHSTREET-THE MODERN PULSE”, covering the spectrum from modern and sporty to traditional and wellness-focused and also including kids’ clothing and accessories, “POP UP- THE URBAN GROOVE”, a lively marketplace for trendy street wear and “STUDIO - THE PREMIUM NOTE”, presenting sophisticated shoe fashions from the minimalistic to the glamorous. In each of the three worlds, visitors are also guided through the “Highlight Route” – a defined path that leads them past exhibition stands, special product presentations, fashion shows and events.

In addition to all the returning companies, this new concept attracted many first time exhibitors to GDS and attendees can look forward to the footwear creation by labels such as Lacoste, Gant Footwear, Marc O´Polo and Napapijri Footwear in HIGHSTREET, Replay, Ria Menorca, Velvet Red, Original Penguin and Me & Macs in POP UP and Patrizia Pepe, Barbour Footwear, Porsche Design, Jil Sander Navy and Shades New York in STUDIO. The Brown Shoe Company will also premiere at GDS with their brand Naturalizer.

The fashion city Düsseldorf itself will roll out the red carpet with the new “OUT OF THE BOX” Festival for Footwear and Accessories, inviting GDS and tag it! participants to celebrate along with retailers, restaurants and cultural partners on August 1. From 3:00 pm to 10:00 pm, fashionistas and shoe fans can enjoy special events and entertainment in Düsseldorf stores and on the city streets. Special exhibitions and lectures, customizing activities and workshops plus events in galleries, bars and offsite locations all all part of the program.

Join the “fashion circus” and experience what the varied, colorful and surprising world of shoes and accessories has to offer. GDS and tag it! are trade only events and free entrance passes can be ordered online at www.gds-online.com and www.tag-it-show.com.

Topics: Germany, Düsseldorf, GDS, shoe trade show, shoes

A Question of Perspective

Posted by Ryan Klemm on Thu, Sep 12, 2013 @ 17:34 PM

By Nina Wellbrock

Shortly after the recent Labor Day weekend was over, everybody just went back to their routine. Activities like spending time at the beach, enjoying a BBQ with friends or visiting family just flew by quickly. And now everybody is back to reality, complete with traffic jams, too many e-mails and phone calls, grabbing a quick lunch between meetings – there is always too much to do.  But let us ask a question of perspective - how much do we really think about our everyday activities such as picking up the phone, writing an e-mail or setting up a meeting compared to planning a Labor Day weekend? 
  describe the image  

Not much, because to us it’s just normal “procedure”. But for people who come to the international trade fair REHACARE in Dusseldorf, Germany, it does. They are looking for the newest technologies for every aspect which makes life easier for those with special needs, chronic illnesses or requiring care. Their perspective is on the little as well as on the big achievements which helps them with their daily activities and become or stay as independent as possible.

describe the image    With over 30 years of expertise and wide-ranging experience in the market, this trade fair is an ideal information platform for anyone with disabilities or chronic conditions as well as for the elderly. The quality and diversity of REHACARE are reflected in the numerous „theme parks“, information events, industry representatives, service providers.  

Over 700 national and international exhibitors will present a combination of product demonstrations and complex system solutions as well as a wide range of information in form of seminars and workshops in addition to the theme parks.

For more information about everything to see and discover at REHACARE 2013, visit http://www.rehacare.com/

Topics: Germany, Düsseldorf, International Trade Shows, REHACARE, REHACARE International, rehab trade show

A Great Opportunity for Medical Technology Suppliers

Posted by Anne Meerboth-Maltz on Fri, Oct 5, 2012 @ 15:50 PM

Patients Expect More Personalized Medical Care
for their Money

The health care industry sees medical technology as an especially innovative, promising growth "field". In no other area does the general population welcome the increase in technology more than in modern medical technology. The majority considers developments in preventive medicine, diagnosis and treatment as positive and at the same time, due their ever increasing share of medical expenses, they expect a high degree of therapy benefit and personalized treatment.

The efforts to provide "tailor-made" therapy for patients when it comes to medical technology and medicine will be impressively demonstrated by more than 4,500 exhibitors at the world's largest medical trade fair - MEDICA 2012 (November 14 - 17 in Düsseldorf, Germany) - and the concurrently staged COMPAMED 2012 (November 14 - 16), International Trade Fair – High tech solutions for medical technology, with over 600 exhibitors.   Medica11 2805J  

The globally unique combination of MEDICA and COMPAMED represents the entire process chain, displaying the complete range of medical products, devices and instruments and show how the close cooperation between suppliers (COMPAMED exhibitors) and "medtech" companies (MEDICA exhibitors) is advancing the development of new procedures, devices and products for personalized patient care.

Stay competitive and attend Compamed and Medica 2012 this November! You will be amazed by all the latest developments for personalized patient care – be it molecular genetic testing, biochip technology, printed electronics or BioMEMS.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Compamed, Medical Device Manufacturing

What shoe fetish?

Posted by Anne Meerboth-Maltz on Wed, Feb 8, 2012 @ 15:20 PM

You can never have too many shoes. That’s a fact and don’t let anyone tell you otherwise! Whether you're into classic, trendy, sporty or wellness styles, there is a place where you can see it all: at the upcoming  trade fair GDS 2012 - International Event for Shoes & Accessories, held from March 14 – 16, 2012 at the fairgrounds in the fashion metropolis Düsseldorf, Germany.

describe the image    

More than 800 exhibitors from 30 countries will dazzle you with more than 1,800 new footwear collections for the Autumn/Winter 2012/2013 season. And if this is not enough, an extensive program of ancillary events such as catwalk shows, seminars and lectures will help you to pair your chic shoes with the right outfit. With the motto “Inspiration to Go”, the entire image of GDS has been re-designed, and you're in for a real visual treat!

 

“New” seems to be the keyword for GDS – the event will feature numerous new exhibitors and brands, such as Benson Shoes, Via Roma, Dumond, Piedi Nudi, Aerosoles and Barefooters. Showing their products for the first time in the premium segment will be Jo Ghost, Kenzo, Paul & Joe/Berthier, Santoni Club/Vestitus and Ducanero while the shoe collection of fashion designer Michael Michalsky will premiere in the white cubes area. In the Urban segment, Nickelson, Panama Jack, PLDM by Palladium, Shepherd, Coqueterra, Moonboot by Tecnica, Hi-Tec, Les Tropeziennes par M Belarbi, Trifoglio and Umber will make their debut.

Not to be missed is the funky “Design Attack” area, this time with the circus theme "Chikki Mikki" where about 100 young designers will present their unusual collections in a circus setting complete with a circus rink and trailers.

GDS is a "trade-only" event, and you can order your free entrance pass online at www.gds-online.com. This website is also a great tool to get all the details about this exciting event for the international footwear industry.
        describe the image  

So get started by cleaning out your closet to make space for more wonderful new shoes!

Topics: Germany, Düsseldorf, GDS, shoe trade show, shoes, GDS 2012, Dusseldorf shoe trade fair, shoe, shoe fetish

Savings Tips for Travel to Doozeldorf

Posted by Ryan Klemm on Tue, Oct 18, 2011 @ 11:33 AM

Our team finally got around to booking our airline tickets to Düsseldorf last week for the upcoming MEDICA & COMPAMED trade fairs.  Based upon the record number of 450+ US companies that will be participating at the show this year, the transatlantic air carriers are probably going to be packing us in during the month of November.  And despite having made this trip uncountable times, we always look forward to traveling over to Germany to provide our clients with the best trade show experience possible!

Also amusing to me is the time I got to Chicago O’Hare and Da Guy behind the check in counter stared back at me and said “dang ders sher alodda people gointa Doozeldorf disafternoon.” [Chicagospeak translation: Good gracious, I’ve observed that there are an unusually high number of our valued customers who are traveling this afternoon to Duesseldorf, Germany.]

pta2       So we all squeeze place ourselves into our seats next to the NFL Wide Receiver and behind the group of 18 squirrely and overly-excited high school exchange students, and off we go to enjoy our in-flight dinner of chicken or pasta and try and get a nap before hitting the ground running and starting a solid week of work, and over-nighting in tiny overpriced hotel  rooms.  
         

Of course I jest, sort of, but truth is – heading to Duesseldorf needn’t be some overpriced chore.  With just a little bit of advance planning, you’ll find that getting there, staying there, and yes – enjoying the local culture after the show closes each evening can be rather enjoyable!

BOOK YOUR AIRFARE

Reaching Düsseldorf by air from the United States and Canada is simple.  The city’s Rhein-Ruhr International Airport is one of Germany’s busiest and most modern.  Nearly 80 airlines offer more than 1,500 flight connections each week from around the world.  Numerous direct flights operate to or from the United States daily.  SAVINGS TIPS:  Shop around, book early, select discount carriers, or book flights that require a transfer at a hub airport. 

BOOK YOUR HOTEL

In general, the earlier you book a hotel room, the better.  Messe Düsseldorf North America's official travel agency is able to provide you with comprehensive and competitively priced hotel arrangements for your trip to Düsseldorf.  SAVINGS TIPS:  Hotels outside of Duesseldorf tend to be less expensive than those within the city itself.  B&B’s (known in Germany as Pensionen) tend to be less expensive than hotels.  And sometimes private residences or corporate apartments are available for rent that can accommodate groups of three or more persons. 

LOCAL TRAVEL

The Düsseldorf subway tramlines U78 and U79, and bus lines 722 and 896, provide service directly to the fairgrounds.  The fairgrounds can also be easily be reached by taxi or private vehicle.  If you plan to drive, take the A44 highway westward from the A3 highway and follow Messe Düsseldorf’s own access road to its large-scale parking lots, equipped with 20,000 parking spaces.  Complimentary shuttle buses will take you from the parking lots to all entrances and back within a few short minutes.  SAVINGS TIPS:  Your exhibitor pass and/or your admission ticket doubles as your ticket for travel within Düsseldorf’s regional public transportation network!

Messe Düsseldorf and the VRR / VRS (Rhine-Ruhr and Rhine-Sieg Regional Public Transportation Network) offer exhibitors and visitors the option of taking the subway, tram, bus, or regional train (2nd class), throughout the entire VRR (and depending on the show, VRS) zones at no additional cost.

As you can see, there are many ways to get there, stay there, and travel around.  Perhaps some of you may have tips and pointers of your own – we’d welcome your comments and tips to share!

Topics: Germany, MEDICA, trade show, Düsseldorf, medical trade show, Travel, Compamed

Grape Expectations

Posted by Ryan Klemm on Fri, Feb 18, 2011 @ 15:30 PM

The international wine and spirits industries will bottleneck again in Düsseldorf, Germany for one of the industry’s most important annual trade events, ProWein 2011.  From March 27-29, all relevant wine producing nations will be represented in the trade show, offering a unique and comprehensive overview.

Trends in the industry will be highlighted, focusing on areas such as crop sustainability and eco-friendly wine grape cultivation.  Bordaeuxing on the obvious, the concept of “sustainability” has gained traction in the recent years, whether it be the German Praedikat Wine Estates’ (VDP) commitment to ecologically sound wine production, or the US state of California’s “Certified California Sustainable Wine Growing” certification program.

But not only will wine be the sole focus.  ProWein will feature the “Spirits” hall 7a, in which 300 exhibitors will present interesting and unusual distilled specialties.  In fact, for the first time Japan will be represented in this area with a group exhibit for the first time.  Kanpai! 

 Additionally, an extensive ancillary program will complement the wines and spirits on display.  At the FIZZZ-Lounge, the publishing house Meininger will again showcase the latest trends for the bar scene.  With the motto “Culinary Cocktails”, high-quality drinks and matching appetizers will be served.  Also, a special delicatessen section called “Wine’s Best Friends” will spotlight edible pairings to match with various wine varieties.  And of course, ProWein will again feature the popular central Tasting Zone, featuring over 1,000 wines!

And now that we’ve wet your whistleThis event is NOT open to the general public!  (Sorry to disappoint all our gentle readers that are amateur wine connoisseurs or distilled beverage aficionados!)

The last staging of the show in March 2010 featured over 3,300 exhibitors and attracted some 36,000 trade visitors:  import/export establishments, retail, restaurant and catering industries.

  describe the image  

For all involved professionally in the field, registration is available online at the show’s website www.prowein.com.  We hope to Syrah all soon at ProWein 2011!


Topics: Announcements, Germany, international, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, International Trade, International Trade Shows, beverage, spirit, wine, wine and spirits, wine show, winery, alcohol, spirits, Dusseldorf liquor, Grape

A Season for "Dibs" - Register Now for MEDICA 2011

Posted by Ryan Klemm on Fri, Feb 4, 2011 @ 10:25 AM

Perhaps many of you heard this past week that Chicago had a little bit of snow.  Actually, a LOT of snow, now tallied as the third largest snowstorm in the city’s history.  Not only did we end up with about 2 feet of the white stuff, we dealt with 60+ mile per hour wind gusts, thunder and lightning, and snow drifts six feet high in some places.  But Chicago is generally prepared and has snow removal down to a science, and for the most part within 24 hours things have returned more or less to normal.

But on the side streets, it will usually take a couple of days before a snow plow will pay a visit and shove mounds of packed snow up against the vehicles parked along the curb.

Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers will gather wide-eyed children around the fireplace and tell tales about how it even precedes the great blizzard of '67.

dibs3Photo:  Michael Tercha, Chicago Tribune


Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by routinely placing lawn furniture, buckets, two-by-fours, stools, saw horses (or whatever expendable junk they happen to have on hand) in the valuable space they have just dug out. That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.  
Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or a move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase the chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Duesseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA 2011 is now open and runs until March 1, 2011, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: Germany, MEDICA, medical equipment, medical supplies, trade show, Messe, Messe Duesseldorf, exhibiting, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, trade fair, Trade Show Planning, City of Düsseldorf, Chicago, Booth Assignments, Dibs, Snow

Happy New Year and Hello Tax Code Changes!

Posted by Ryan Klemm on Mon, Jan 24, 2011 @ 09:15 AM

describe the image

  Tax rules in the Federal Republic of Germany have until now required that companies that participate at our trade shows be subject to the country’s 19% value-added tax (VAT), based on the fact that the goods and services provided were of German origin.  That is to say, VAT was charged by Messe Duesseldorf because of the location that the services were rendered.


The thought process was thus:  A foreign company that participates at a trade show in Duesseldorf must pay the VAT for its exhibit space and/or space-bundled services, then afterward process a refund either itself or by working with a reputable VAT Reclamation Agency.

An expensive proposition to be sure.  Exhibitors have had to front an additional 19% on top of their trade show participation costs for the past four years.  This was always a bit of a hard pill to swallow, especially for American companies used to state and local sales taxes ranging between 0% (Delaware, New Hampshire, Montana, Oregon) and 9% (Tennessee).

Now comes some welcome news:  German tax authorities have announced that effective January 1, 2011 VAT on trade show packages will now be based upon the location where the recipient (i.e. exhibitor) is based and not on the location where the services were rendered.

In a nutshell:  US-based exhibitors no longer have to pay an additional 19% on their invoices issued by Messe Duesseldorf.

As an exception, however, visitor entrance tickets will still include VAT, as will most "a la carte" orders undertaken directly with independent trade show suppliers and vendors. Further information about this can be found on the website of the Taxation and Customs Union of the European Commission.

For exhibitors based in Germany, the calculation of the VAT and their tax obligations and procedures remains unchanged.

Don’t consider this tax advice, rather a description of the changes underway.  Be sure to consult your tax advisor for specific information how these changes may affect your organization!

Topics: Announcements, Germany, exhibiting, Düsseldorf, Messe Düsseldorf, Euro, Value Added Tax

Fresh Wind in the Watersports Industry

Posted by Ryan Klemm on Fri, Jan 7, 2011 @ 16:34 PM

Optimism predominates in the run-up to boot 2011

boot   Ahhh, January. 8 hours of daylight. Driving snow storms resulting in icy streets and sidewalks. And the sub-freezing chill that permeates right into your bones - brrrr!  Summer time seems but a distant memory, or too far away to even start thinking about. Yet think about it many do!   boot Duesseldorf, the world's preeminent water sports trade fair, will return to Duesseldorf January 22-30, 2011.  It will warm you up and start you dreaming about your summer vacation!

And the boating industry is also in a positive mood and betting on a good recovery!

Following the slump in boatbuilding by nearly 60% in 2009 relative to the peak year of 2006, demand for boats and yachts was on the upturn again in the first half of 2010.  According to the German Marine Industry Association (BVWW) estimates, boat production was 12% up on the same period the year before.     describe the image

This positive trend is confirmed by the results of the 2010 mid-year business barometer of BVWW. 39.3% of the interviewed companies consider their business situation to be better than in 2009. The recovery extends to nearly all areas of the maritime economy.  Naturally, this is most evident in the new boats market, which had been especially hard hit by the recession.

The other segments in the maritime economy have also profited from the improved mood. This is all the more surprising as the equipment and accessories, charters, maintenance/repair/refit, services and diving segments hardly experienced any kind of dip during the challenging 2009 business year.

describe the image

 

Furthest up the scale on the mood barometer is diving.  75% of the interviewed companies (PY: 45.5%) consider their business performance to be as good or better than the year before.

Viewed overall the mood in the maritime economy has significantly improved both in Germany and abroad!

The international maritime economy is focusing ever more strongly on boot Duesseldorf as the central marketplace for maritime goods and services in the heart of Europe.  The comprehensive panorama of maritime products and services generates valuable synergistic effects that benefit all industry segments, and the expected 50,000 visitors from abroad give this event an international flair that is unequalled among marine trade fairs.  The industry is looking forward with confidence and optimism to boot Duesseldorf 2011!


Topics: Announcements, Germany, Messe, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, International Trade, International Trade Shows, boat, boating, boot, boot Dusseldorf, boat show, yacht, Dusseldorf boat show, diving, watersporting, water sport