Messe Düsseldorf North America - Trade Show Daily

DIBS Redux

Posted by Ryan Klemm on Wed, Jan 8, 2014 @ 10:24 AM

Just opening the vault and dusting off an old chestnut here.  This article is a variation of one previously posted after Chicago's "Snowmageddon" of February 2011.  Enjoy!

Perhaps many of you heard this past week that Chicago had a little bit of snow. That is to say, A LOT of snow, followed by what they tell us was a "polar vortex" that sent temperatures plunging to 15F below zero at night with high temperatures in the -5F range during the daytime.  Not only did we end up with about 15-20 inches of the white stuff, we then dealt with 30+ mile per hour wind gusts, snow drifts, and a virtual collapse of commuter rail service. 
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Antonio Perez, Chicago Tribune
 

But Chicago is generally prepared and has snow removal down to a science, and now that the temperature is on the rebound for the time being, things are returning more or less to normal.

But on the side streets, it usually takes a couple of days before a snowplow will pay a visit and shove mounds of crusty packed snow up against the vehicles parked along the curb.

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Michael Tercha, Chicago Tribune
  Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers say it even precedes the notorious blizzard of 1967.  Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by placing whatever expendable junk they happen to have on hand in the space they have just dug out.  

That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.

Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase your chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Düsseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA is now open and runs until March 1, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: MEDICA, medical, Düsseldorf, international medical trade fair, International Trade Shows, Messe Dusseldorf North America, Chicago, Booth Assignments, Floor Plans, Dibs

Sao Paulo, Brazil: Redefined

Posted by Ryan Klemm on Fri, Apr 12, 2013 @ 15:43 PM

A few weeks ago there was an absorbing article by New York Times travel columnist Simon Romero, raving about the urban gentrification of Brazil’s largest city, São Paulo.

He pointed out in years past that this metropolis of 20 million was intimidating, some areas decaying, and an aura of pervasive poverty and crime. But in the past 10 years, this city named after Saint Paul has undergone an amazing transformation. With the country’s ongoing unparalleled economic expansion, the rapidly expanding middle class has rediscovered the city as a place for living, work, and recreation.   describe the image  

Noticeably, waves of immigrants from elsewhere in the Americas, and from as far away as Europe, Africa, and Asia are making their way in as well to carve their niche into Paulistan society, bringing with them rich heritage and new vigor every society needs to grow and move forward.

This is the perfect metaphor for what has been occurring within the medical industry in Brazil as well. As more and more Brazilians have prospered, the demand for ever better medical care has logically increased as well. Brazil’s market for medical technology grew by almost 18% in 2011 and has achieved a volume of US$ 7.6 billion. In 2011, the importation value of medical equipment and products from abroad was placed at US$ 3.03 billion, over 40% of total consumption!

Hospitalar 2013, International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices has now for 20 years been the country’s leading international medical trade fair, serving as the perfect platform for overseas companies to enter this thriving and growing market. From the US and Canada alone nearly 60 companies will be on hand presenting their latest technologies and products – of which over a third will participate in the North American Pavilion, organized and produced by Messe Düsseldorf North America.

Annually, Hospitalar has featured around 1,300 exhibitors and enjoyed over 90,000 trade visits – making it not only Latin America’s largest and leading medical industry trade show, but one of the largest in the world.

So why not check out São Paulo and see for yourself all of the exciting developments, not just within the medical sector, but the vibrancy of the city.

And just a tip: If you go there and want one of the most fantastic dining experiences ever, visit Mocoto Restaurante & Cachaçaria. The young chef there, Rodrigo Oliveira, is pushing the envelope of Brazilian cuisine and raising it to new and exciting levels, much like everywhere in Brazil these days.

Topics: medical, medical equipment, trade show, international medical trade fair, North American Pavilion, Brazil, Sao Paulo, Hospitalar, Messe Dusseldorf North America

A Great Opportunity for Medical Technology Suppliers

Posted by Anne Meerboth-Maltz on Fri, Oct 5, 2012 @ 15:50 PM

Patients Expect More Personalized Medical Care
for their Money

The health care industry sees medical technology as an especially innovative, promising growth "field". In no other area does the general population welcome the increase in technology more than in modern medical technology. The majority considers developments in preventive medicine, diagnosis and treatment as positive and at the same time, due their ever increasing share of medical expenses, they expect a high degree of therapy benefit and personalized treatment.

The efforts to provide "tailor-made" therapy for patients when it comes to medical technology and medicine will be impressively demonstrated by more than 4,500 exhibitors at the world's largest medical trade fair - MEDICA 2012 (November 14 - 17 in Düsseldorf, Germany) - and the concurrently staged COMPAMED 2012 (November 14 - 16), International Trade Fair – High tech solutions for medical technology, with over 600 exhibitors.   Medica11 2805J  

The globally unique combination of MEDICA and COMPAMED represents the entire process chain, displaying the complete range of medical products, devices and instruments and show how the close cooperation between suppliers (COMPAMED exhibitors) and "medtech" companies (MEDICA exhibitors) is advancing the development of new procedures, devices and products for personalized patient care.

Stay competitive and attend Compamed and Medica 2012 this November! You will be amazed by all the latest developments for personalized patient care – be it molecular genetic testing, biochip technology, printed electronics or BioMEMS.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Compamed, Medical Device Manufacturing

MEDICA HEALTH IT FORUM with App Circus

Posted by Ryan Klemm on Fri, Jul 13, 2012 @ 10:19 AM

mr bertini welcome1

The market for smart phones and tablet computer Apps is booming.  What appeared to be nothing more than a gimmick even a couple of years ago is now coming of age.  Apps may not only revolutionize the private healthcare market, some of them also have the potential to influence how we deal with medicine at home, in hospitals and in medical practices.

MEDICA 2012 in Düsseldorf (November 14-17) will provide an overview of the latest health industry app trends and some sample applications.

Parallel to exhibits on display, the App Circus will be incorporated as a program element into the accompanying MEDICA HEALTH IT FORUM (organized in cooperation with “dotopen”).  At the App Circus, innovative health apps will be presented by their creators with the goal of bringing developers, start-up companies and the organizations involved in the software development together with potential users and project partners from the medical sector and on the purchasing side.

Industry experts involved in the concept believe that major and exciting opportunities particularly in the areas of prevention and treatment adherence exist, and could be particularly App-ealing to the health insurance industry (lazy pun intended - feel free to groan).  Some examples of App technologies underway:

  • Patient self-adherence to medicine dosage regimens / dosage reminders / medicine compatibilities
  • Patient self-treatment in the home directed remotely by a doctor
  • Hospital, nursing facility, and private practice access to specialized apps to view up to the minute patient information and treatment data
  Apps panthermedia DetlefKrieger 120   

The above examples show how the development of new Apps for the health sector is an exciting and vibrant topic.  The presentations of new solutions will certainly provide plenty to talk about once again at MEDICA 2012.

Visitor entrance tickets for MEDICA 2012 will be available for advance purchase online starting in August 2012 at http://www.medica.de/2130.

available on appstore To download the MEDICA App,
visit http://app.messe-duesseldorf.com/,
or find it at the iTunes App Store!
 

 

 


Topics: MEDICA, medical equipment, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, wireless, Messe App, App, App Circus, MEDICA Health IT Forum

The Medical Market is Thriving – and MEDICA 2011 is Proof of it!

Posted by Anne Meerboth-Maltz on Mon, Aug 29, 2011 @ 16:22 PM

The global market for medical technology and medical devices has weathered the storm of the economic and financial crisis well and is now enjoying steady growth, with a current volume of about €300 billion. Although the supply structures and the financing situation of users of medical technology can vary a lot from one country to another, the market as a whole is characterized by a lively exchange of goods. More than half of the medical devices, products and instruments produced worldwide are made for export.

The manufacturers adapt flexibly to the different needs of the various continental and regional markets. While complex systems with a relatively high degree of innovation are called for in the European and North American market, there is a demand for more robust and easy to use devices in the emerging countries of Asia and Eastern Europe in order to promote the rapid and widespread modernization of hospitals and physicians’ practices.

  medica show floor

This highly dynamic and competitive international medical industry will again be represented this November at MEDICA 2011, the world's largest medical trade fair, held in Düsseldorf, Germany (November 16 – 19) where about 4,500 exhibitors have booked over 1.2 million square feet of exhibit space. It’s a huge event and you should be part of it!

And there is more: at the parallel held COMPAMED 2011, the leading international trade fair for the suppliers’ market in medical manufacturing, (November 16 – 18) approximately 600 exhibitors will cover the entire medical technology supply chain – from materials and components to systems and intermediate products as well as complete systems and services.

medica show floor   

Together, MEDICA and COMPAMED 2011 will occupy all 19 halls of the Düsseldorf fairgrounds to present the entire process chain and the entire range of medical products, devices and instruments.

Whether you’ve been there before or are thinking about going for the first time, MEDICA and COMPAMED are THE place to be if you want to stay competitive – at least this is what 137,000 of your colleagues think who visit these trade shows every year!


Topics: MEDICA, medical, medical components, medical equipment, medical trade show, medical trade fair, international medical trade fair

É boa pra caramba!

Posted by Ryan Klemm on Fri, Mar 11, 2011 @ 14:50 PM

The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.

Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
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   Andre Penner / AP Photo

 
Especially for companies based in the United States, Hospitalar has grown increasingly attractive over the past several years as more and more companies seek to get involved in Brazil and other important South American markets.  Already set to break last year’s high water mark, more American companies have signed up and will occupy more space than ever before at this “thermometer” of the health sector in Brazil.

Brazil’s healthcare sector represents over 8% of the country’s GDP.  In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion.  Around 43.2 million Brazilians are covered by health plans/insurance.  Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil.  The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.

And growth in this field is only predicted to continue.  Expansion in this sector is not merely anecdotal:  just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet.  And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.

Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.

Take the classic Brazilian phrase É boa pra caramba: 
"Boa" by itself means "good."  But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”

Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.

Topics: Announcements, MEDICA, medical, medical components, medical equipment, medical supplies, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade Shows, North American Pavilion, health, Brazil, Sao Paulo, Hospitalar

4½ Football Fields

Posted by Ryan Klemm on Tue, Oct 12, 2010 @ 15:26 PM

2010 is stacking up to be a good year for U.S. companies seeking export markets and participating at Messe Duesseldorf’s trade shows not just in Duesseldorf, but at the company’s satellite trade fairs in other markets, from Brazil and Australia to China, India, Russia and Singapore!

A total of 987 U.S. companies have participated in, or will participate, in our worldwide roster of trade shows in 2010, occupying over 250,000 square feet of net exhibit space – enough to completely fill nearly four and half US-football fields end to end and side to side!

Leading the pack this year, as always, is the renowned MEDICA and COMPAMED trade fairs this November in Duesseldorf.  The show will feature over 420 US-based exhibitors (a 5% increase over 2009), not mentioning the numerous others who participate in the show via European or offices based elsewhere in the world.  Add in 48 companies from Canada and 10 from Mexico at MEDICA and COMPAMED, and the show is the largest contingent of North-American based exhibitors at a medical industry event outside of the western hemisphere!

Other events in Duesseldorf, # 1 worldwide for their respective industries that have occurred this year, included wire/Tube (120 US exhibitors), glasstec (58) and the upcoming K trade fair later this month (112), just to name a few.

Saddled with a sluggish economic recovery at home, exports have proven to be an important way to grow business and stay competitive with growing international competition.  Kudos to these US companies that are actively embracing export market opportunities!

We’ve been showing the way for nearly 30 years!

Since 1982, Messe Düsseldorf North America has been a resource for US companies seeking new international market opportunities.  We have served as an international like to innumerable U.S. companies over the years, assisting with everything necessary to exhibit at or visit one of the trade shows organized by the Messe Düsseldorf group of companies around the world.

For nearly 30 years, MDNA has brought market partners together to ensure that exhibitors and visitors find customers or providers of service and merchandise they are looking for.

Topics: Announcements, Germany, MEDICA, medical, medical components, medical equipment, medical supplies, trade show, Messe, international, Messe Duesseldorf, international business, glass, glass show, exhibiting, K 2010, glasstec, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade, International Trade Shows

Enhance your Booth. Enhance your Trade Show Experience.

Posted by Ryan Klemm on Fri, Sep 3, 2010 @ 10:23 AM

We’ve all seen them, perhaps been one of them in fact:  that sad little booth with almost nothing in it.  Perhaps a few brochures set out on a draped table, the empty boxes tucked beneath or stuck back in the corner.  Maybe even the booth representative isn’t there, perhaps walking the show floor.

The investment of time and money has been made to get the space and get to the show, but it appears nevertheless that the company is operating on a shoe-string budget, and it shows - even if it really might not be.

There are many reasons why companies choose to participate in a trade show, but the bottom line is that you’re looking to put your best foot forward and make the biggest splash that you can.  First impressions count.

At our trade shows in Düsseldorf, instead of pipe-and-drape schemes, we offer booth construction packages – known as system stands.  They come with the basic elements and you do the rest!  Even in the US Pavilions that we organize, the same procedure applies.

Take a basic package and turn it into something special, something that reflects your company’s corporate image, and something that reflects your marketing strategy.  Some things you can do to give your booth that extra “oomph” include:

  • Affix graphics to the walls
  • Have your company logo placed on the sign above your booth
  • Order a video monitor to play a looping company DVD
  • Get a free-standing literature rack for easy access to your company brochures
  • Green it up!  Get a plant or two.
  • Display cases brighten up your booth and make it easier to view your product samples
  • Bring multiple product samples and brochures
  • Have some “give-aways” available, even perhaps just a few for VIP visitors
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Go from this... ...to that!

Just a few simple upgrades can make all the difference in the results of your trade fair participation.

Messe Düsseldorf North American can advise you on your booth options and prevailing trends in booth design.  Let us know how we can assist you in making your participation at one of our trade shows the best it can be!

Topics: Germany, MEDICA, trade show, Messe, Messe Duesseldorf, exhibiting, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, International Trade Shows, North American Pavilion, Trade Show Planning, exhibit booth, stand construction, Stand Design, U.S. Pavilion, booth construction, display booth, show, show collection

DOTmed interviews Joachim Schaefer, managing director, Messe Düsseldorf

Posted by Ryan Klemm on Fri, Aug 13, 2010 @ 13:12 PM

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  Barbara Kram, editor of DOTmed News recently conducted an online interview with Joachim Schaefer, the Managing Director of our corporate headquarters in Germany.  Messe Duesseldorf is organizer of the renowned MEDICA and COMPAMED trade fairs, held annually in Duesseldorf, Germany, as well as other leading medical trade shows around the world.
Mr. Joachim Schaefer
Managing Director
Messe Duesseldorf GmbH
       

Below is a transcript of the interview.

DM: Describe your global health care forums. Who are participants? Where are the global hot spots of interest?

JS: Our medical trade fairs target medical users such as doctors and health care professionals, as well as decision-makers from the clinical management sector, medical specialty retail and decision-makers from the medical engineering field. Next to traditional markets with high demand in North America and Europe, the BRIC (Brazil, Russia, India, China) nations, as well as specific markets in the Near East, are characterized by growth. Here the demographic development creates an increase in prosperity and an escalated interest in health and well being, which in turn generates more demand for medical services.

DM: Have recent economic woes in Europe impacted your work or have you seen an impact in the medical technology sector?

JS: Compared to the development in other industries, the medical industry has remained largely unscathed by any dramatic declines in demand. In several markets, for example in Germany and France, the medical industry is even benefiting from economic stimulus packages designed to support the economy. Regardless of the financial and economic crisis, the basic conditions of health policy are much more decisive for the medical sector. In this regard we can ascertain that cost-cutting measures are being implemented in almost all industrial nations in order to ensure continued financing of medical care. While this does affect the demand for medical technical products, the demand volume remains consistently high. At the same time, manufacturers are continually increasing the efficiency of medical treatments and improving the therapy success rate with their innovations. This in turn stimulates demand.

DM: From your global perspective working with suppliers and OEMs in the medical technology sector, what megatrends would you say most significantly affect these markets?

JS: Due to the increasing cost pressure in the health care field, it is more important than ever to ensure that the treatment process is as efficient as possible. This is why digitization is advancing at such a fast pace in both the outpatient and inpatient sectors. Systems are in demand that optimally connect the individual departments and doctors to ensure that the patient workflow is not interrupted by paucity of information. Accelerating precise diagnoses is of course also a major priority. The current trend is toward rapid tests that are executed directly on the patient, as well as compact devices for imaging processes. Both deliver critical images and data to aid in determining further treatment. Telemedical services should also be mentioned here. Although they currently represent a niche market, they will undoubtedly be gaining importance in the near future, for example within the framework of remote care of chronically ill or elderly patients.

DM: What are some of the regional differences in delivery of health care?

JS: There are no basic differences between cultures in regard to technology trends. The approval process, however, can vary greatly. The same applies to the financing of, or the access to innovations. In many markets, innovative methods are reserved for the private health care sector. In the end, good medical treatment for broad sections of the population is dependent on whether and to what extent the government participates in the development of the treatment, whether through tax money or the creation of government-controlled insurance systems. In many countries, including for example the USA, such discussions are currently being held and new health care concepts developed.

DM: Which medical technologies attract the most attention at your shows?

JS: The medical trade fairs organized by the Messe Duesseldorf Group cover the entire treatment process, from laboratory technology and diagnostics to innovative medical technology, physical therapy and orthopedic technology to medical IT. Visitor interest is equally high in all of these main areas.

DM: Is medical tourism, in which patients leave their home countries to seek care in another, a growing or significant trend? Which nations stand to gain or lose in this area?

JS: This is a topic with many facets. Basically, growing globalization and the increase in prosperity, along with the rise in health consciousness, is creating enormous growth potential even in the emerging markets. The winners here will be those who can offer excellent professional knowledge combined with an extraordinary infrastructure. Due to the high density of care and in some cases highly specialized facilities, the European market -- particularly Germany -- as well as of course the USA, are in an excellent starting position. But keep in mind that other nations in growth markets are also preparing for this lucrative competition. Factors such as marketing, quality management and outstanding patient care will become increasingly important alongside purely medical aspects, as will uncomplicated dealings with public authorities.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, International Trade Shows, trade show organizer

FOCUS BRAZIL: Shipping, Customs, and How to Stay on Top of your Game

Posted by Ryan Klemm on Tue, Jul 13, 2010 @ 11:52 AM

HOSPITALAR 2010, Latin America's largest and leading medical industry trade fair, concluded recently to resounding success with a record-breaking 89,000 trade visitors from 41 nations and 1,250 exhibitors from Brazil and 35 other countries.  This year, the number of direct U.S.-based exhibitors at the show also excelled past projections with 42 companies!

Despite these successful results, many companies from overseas get caught in the Brazilian shipping and customs “quagmire” that can turn a company’s best-laid plans inside out.

Brazilian customs clearance procedures for incoming and outgoing freight shipments for trade shows within Brazil are very detailed and time-consuming, and the authorities are rigid and exceptionally rigorous in the enforcement of the prevailing Brazilian customs regulations. Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by American exhibitors. In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!

To ensure that each international exhibitor’s requirements are handled expertly and as smoothly as possible, Brazilian show management companies appoint a locally-based customs broker to handle ALL in-coming and out-going shipments to and from their trade fairs.

describe the imageFar in advance of the trade show, it is highly recommend that the U.S. exhibitor start working with its U.S.-based freight forwarder of choice to review its shipping options, paperwork requirements, and of course to secure cost estimates. It is particularly important to select a freight forwarder that has experience in shipping to Brazil, or better yet a freight forwarder that specializes specifically in international trade show shipping. Simply selecting an international freight forwarder based upon the lowest price quotation, or attempting to send show materials with an international courier service in order to save a few dollars, can be risky and result in a shipment not arriving at the booth in time for the show!

Furthermore, all export documentation must meet exact requirements, and all shipments must be pre-authorized by Brazilian customs authorities before they can be shipped out of the United States to Brazil. Items for temporary import and items that will be given away and/or consumed during the exhibition must be packed and precisely documented separately, and sent in separate crates. Failure to follow the instructions provided to the US-based international freight forwarder and by the officially appointed Brazilian customs broker may result in delayed shipments and quite possibly some additional charges.

Messe Duesseldorf North America has been the official marketing and sales office for HOSPITALAR for more than a decade and can coach U.S. companies in all aspects of their trade fair planning for this important event.  Contact us for details!

Topics: international medical trade fair, Brazil, Sao Paulo, Hospitalar, Shipping, Customs