Messe Düsseldorf North America - Trade Show Daily

Slapped with Snow & Piles of Paper!

Posted by Robert Self on Fri, Feb 20, 2015 @ 11:30 AM

Winter is hard. Few can argue against that. It’s cold. The sun barely shines. Shoveling starts. Delays commence. And cabin fever sets. But despite the numb fingers and all, we would like to give you hope and remind you that brighter days are ahead!

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(Photo: Typical Chicago Winter - 2015)

Now, I don’t know about you, but when winter comes around I just tend to move slower – and we see the same mentality occur in the trade show industry. Sure, the main seasons for trade shows to occur are in early Spring and early Winter, but much planning for these shows occurs… well… now.

There are forms to fill out, documents to sign, invoices to pay, and more! We can’t allow our desire to remain sluggish take over! But when all you want to do is hibernate, how can you possibly keep up the momentum to plan for a show? Simply put, it’s the dedication that goes into a project that allows momentum to forge onward. Let me give you an example:

Two weeks ago our Chicago office was basically slapped by Mother Nature, who thought it funny to dump 19.6 inches of snow on the city - making for our fifth largest blizzard in Chicago’s recorded history.

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(Photo: There's an actual car under there)

But, being the thick-skinned, snow-savvy people we are as Chicagoans, we still trekked out in cold using our streets and the ‘L’ (our public transit system) to get around, as no travel bans were placed. I, for one, was one of those crazies – just out for a casual stroll to my Super Bowl Sunday gathering. NOTHING was going to keep me from the food, friends, football game, food, commercials, food, Katy Perry half-time show, food, and food. And for most Chicagoans alike, it was business as usual. (Granted there were a few… casualties. See: photo of abandoned car).

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(Photo: Abandoned cars remain in middle of Chicago streets
from previous night, blocking plows & tow trucks)

While many Chicago offices, including ours, placed our safety before work and allowed us to remain home considering the danger element, there were still people crowding the streets on Monday morning. Our office in particular saw an amazing turnout. Because we know our shows are time-sensitive projects, and we want to make sure we’re on top of our game. That desire to meet deadlines and to plan ahead for any road bumps we may cross brought us through the tundra and to our computer screens. For you, our exhibitors & visitors.

Here’s another: Currently, our building is experiencing some electrical issues unrelated to our particular office, which has made the heat go out. It is currently -15 degrees Fahrenheit outside our windows, while the west coast parodies what hardship feels like. Once again offered the safety to stay home until the issue is fixed, what did we do? We put on another layer, sucked it up, and came anyway.

You see, problems can come at you from all angles without you ever being able to see it coming (much like weather). But rolling with the punches, remaining optimistic, and most importantly planning ahead allows you to find the solutions. In this particular case the solution just happens to be an extra pair of long underwear.

Basically, any show that we organize for the early Winter season (i.e. September-December) undergoes heavy organizing during this, the dreaded dead depths of the late Winter season (i.e. January-March). But we’re here to send you reminders, give you calls, and motivate you. Many deadlines may be approaching for shows in your industry. So while winter is hard, the sun is rising earlier/setting later. The snow and ice are thawing (at least right before it freezes again). And the first day of Spring is next month! Besides, the groundhog reared his head nearly three weeks ago – so we’re half way out of the woods! So here’s to early planning! And if you ever have questions or doubts, you can always reach out to us! Our contact information is below!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: MEDICA, trade show, Düsseldorf, Messe Düsseldorf, International Trade Shows, GDS, REHACARE International, Trade Show Planning, Messe Dusseldorf North America, Chicago, Compamed, CARAVAN SALON, A+A

Advice to New Exhibitors at MEDICA 2014 from a Newbie

Posted by Robert Self on Wed, Nov 5, 2014 @ 13:43 PM

So, you’ve made the cut. Your application was turned in. Your acceptance letter has come back. You set forth all those last minute booth design details. You coordinated the logistics. And it’s official. You’re going to MEDICA. And you’re hoping you’re totally prepared as a first-time exhibitor.

Well, don’t fret. As a newbie to the game myself, I can commiserate with the overwhelming feelings the trade shows as large as MEDICA can present. But I have a few tips and tricks to help ease your mind. And for those who’ve even attended for 20+ years, you might find this refreshing!

1. Ask for Help.

It is true that you are travelling to Düsseldorf, Germany, where the German people speak German. But if you’ve never been abroad before, I can tell you it is far more common than you think for people to speak English – both inside the fairgrounds and out! If you are lost, confused, or just want general directions to the nearest bar that sells Alt Bier, ask a friendly Messe Düsseldorf employee. They should be pretty easy to spot as they tend to wear uniforms with the Messe Düsseldorf orange ties or scarfs. They will also be carrying a nice name badge upon their outfit like this:

Namenschild

2. Dress to Impress.

European trade shows do tend to be more formal than we are often used to in the States. It will not be uncommon for you to see even attendees at the show dressed to the nines. However, on this note I must add that comfortable shoes are a must. You may be very used to standing a lot at other trade shows, but the Messe Düsseldorf Fairgrounds are large enough for you to consider skimping on your workout regimen for a month (that’s including the Thanksgiving season, folks)! Wear professional shoes, but practice breaking them in first.

3. Bring enough Business Cards to Fill your Suitcase

Okay. Checking another entire bag may be a bit drastic. But it isn’t as common yet to see lead retrieval systems in Germany (for many many many cultural and legal reasons). European business still values face-to-face communication and handing over a business card is sort of like your receipt from that interaction. And you will be interacting. A lot.

4. Punctuality is Key.

American culture has trained us to set meetings and arrive “fashionably late,” meaning roughly 5 minutes past the set time. Germans are more culturally attuned to “on time is late.” So make sure you’re prepared. Know where you’re going, and even review a map of the city or map of the trains ahead of time. On that same note, it is best advised that you don’t pack up your booth early. It is more professional and formal to stay until the very last minute.

5. Relax and Enjoy it!

You’re here on business, sure! But the planning that it takes to exhibit at a show is usually harder than being present. I’m not going to advocate the motto of “90% of success is just showing up”, but I will advise you take a deep breath, smile for the attendees, and enjoy yourself abroad. In fact, with one MEDICA show under your belt, you deserve to pat yourself on the back, because now you’ll be über prepared for 2015!

Speaking of which: Make sure to keep those eyes peeled for the open registration announcement for MEDICA 2015 around early December!

If you have any other questions, comments, or concerns – get in touch with us at info@mdna.com. We’re happy to help. I also advise you follow us on Twitter @mdnachicago where we post helpful tips often!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: Germany, MEDICA, exhibiting, Düsseldorf, Messe Düsseldorf, Experience

How “healthy” are health apps? What can they actually do for you?

Posted by Anne Meerboth-Maltz on Mon, Oct 20, 2014 @ 10:37 AM

With the multitude of new medical apps coming on the market, it’s tempting to just download them on our smartphones and tablets without further “ado”. But how good are these apps when it comes to our health? What defines a high-quality mini application in this field? How can these apps really help us? Consumers are overwhelmed by the sheer choice of apps and often end up downloading many but then not even using them. That’s why experts will discuss the topic of medical apps at the MEDICA HEALTH IT FORUM held during the world’s largest medical trade fair, MEDICA (November 12 - 15, 2014 in Düsseldorf, Germany). The forum will demonstrate for example how apps can be used to ensure that medications are taken on time by generating reminders. Or how they can be successfully implemented in a company environment by helping employees leading healthy lifestyles. Something we can all use!

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MEDICA 2014 will also deal with apps that can improve the care of hospital patients. The topic “ISV – Information Scarcely Visible?” will be addressed at the 37th German Hospital Conference. In hospitals, touch screens are already being used to display a full range of information but this often includes too much information since generally, a chief physician requires a different set of information than a nurse. An iPad app should make this easier since it is configured in such a way that the users only see what they actually need. This means one app for many professional groups but with its own individual settings for each occupational sector involved. 

Apps can also be used for more cost effectiveness in the health sector, especially when it comes to a patient’s lengths of stay in a hospital. An app determines the maximum length of stay until a standard fee is applied by showing green, yellow or red signal lights. This should make work and operational procedures easier for both doctors and nurses. And this helps patients as well – a hospital stay is stressful enough!   

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At the live MEDICA App COMPETITION, the best app used in the daily routine of doctors and hospitals will be selected. App developers from around the world submit their apps and 15 pre-selected apps will then be presented on November 13, with a top-class jury selecting the winner. More information is available at http://www.medica.de/app_competition1.

 

So make sure you know which health apps to download – and actually use! Attend MEDICA 2014 this November. http://www.medica-tradefair.com offers great tools to prepare for a visit.

Topics: MEDICA, Düsseldorf, App, contest

DIBS Redux

Posted by Ryan Klemm on Wed, Jan 8, 2014 @ 10:24 AM

Just opening the vault and dusting off an old chestnut here.  This article is a variation of one previously posted after Chicago's "Snowmageddon" of February 2011.  Enjoy!

Perhaps many of you heard this past week that Chicago had a little bit of snow. That is to say, A LOT of snow, followed by what they tell us was a "polar vortex" that sent temperatures plunging to 15F below zero at night with high temperatures in the -5F range during the daytime.  Not only did we end up with about 15-20 inches of the white stuff, we then dealt with 30+ mile per hour wind gusts, snow drifts, and a virtual collapse of commuter rail service. 
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Antonio Perez, Chicago Tribune
 

But Chicago is generally prepared and has snow removal down to a science, and now that the temperature is on the rebound for the time being, things are returning more or less to normal.

But on the side streets, it usually takes a couple of days before a snowplow will pay a visit and shove mounds of crusty packed snow up against the vehicles parked along the curb.

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Michael Tercha, Chicago Tribune
  Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers say it even precedes the notorious blizzard of 1967.  Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by placing whatever expendable junk they happen to have on hand in the space they have just dug out.  

That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.

Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase your chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Düsseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA is now open and runs until March 1, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: MEDICA, medical, Düsseldorf, international medical trade fair, International Trade Shows, Messe Dusseldorf North America, Chicago, Booth Assignments, Floor Plans, Dibs

MEDICA 2013 Blog: Are Doctors Becoming Redundant?

Posted by Anne Meerboth-Maltz on Fri, Nov 8, 2013 @ 12:34 PM

 

“Telecoaching”, “Quantified Self”, “Life Logging” and “Body Tracking” are only a few of the key words for the constantly growing market of eHealth applications. Most of them have been established in the private domain and their functionality is still rather questionable. With the motto “You are your own doctor”, apps and eHealth applications are providing more and more support for patients and physicians are increasingly confronted with this topic.    docs resized 600  

Therefore the question “Are doctors becoming redundant?” will be part of the agenda of the MEDICA HEALTH IT FORUM. This forum will be part of the world’s largest medical trade fair, MEDICA, to be held in Düsseldorf, Germany with more than 4,500 exhibitors (November 20 – 23, 2013). Klaus Juffernbruch of Cisco Systems – Internet Business Solutions Group, will lead the discussion about “Are doctors becoming redundant?” at the MEDICA HEALTH IT FORUM on Friday, November 22 at 11:00 am (in Forum 1).

MEDICA12 JV14694    In addition to the discussions there will also be the opportunity to check out new apps – with “hands on” approach: The “AppCircus” as part of the MEDICA HEALTH IT FORUM will give an overview of the current app trends and exemplary applications while the “AppGarden” lets visitors try out various mobile health apps.  

Could a doctor’s visit become a thing of the past? The number of applications for smartphones and tablet PCs that predominantly deal with the topic of health in the private domain is exploding. The A.T. company consultant Kearney has projected that the market for healthcare services with mobile technologies will triple until 2017. It will grow from approximately Euro 900 million in 2012 to Euro three billion in 2017. The most important segment with regard to turnover is hardware (mobile sensors and devices). However, an almost endless number of applications are decisively increasing the value of the devices from the consumer’s perspective.

For detailed information about the MEDICA HEALTH IT FORUM,  click here.

 

 

 

 

Topics: MEDICA, medical, medical components, medical equipment, MEDICA Health IT Forum, Medical Device Manufacturing, Medical World Americas, MEDICA 2013

A Great Opportunity for Medical Technology Suppliers

Posted by Anne Meerboth-Maltz on Fri, Oct 5, 2012 @ 15:50 PM

Patients Expect More Personalized Medical Care
for their Money

The health care industry sees medical technology as an especially innovative, promising growth "field". In no other area does the general population welcome the increase in technology more than in modern medical technology. The majority considers developments in preventive medicine, diagnosis and treatment as positive and at the same time, due their ever increasing share of medical expenses, they expect a high degree of therapy benefit and personalized treatment.

The efforts to provide "tailor-made" therapy for patients when it comes to medical technology and medicine will be impressively demonstrated by more than 4,500 exhibitors at the world's largest medical trade fair - MEDICA 2012 (November 14 - 17 in Düsseldorf, Germany) - and the concurrently staged COMPAMED 2012 (November 14 - 16), International Trade Fair – High tech solutions for medical technology, with over 600 exhibitors.   Medica11 2805J  

The globally unique combination of MEDICA and COMPAMED represents the entire process chain, displaying the complete range of medical products, devices and instruments and show how the close cooperation between suppliers (COMPAMED exhibitors) and "medtech" companies (MEDICA exhibitors) is advancing the development of new procedures, devices and products for personalized patient care.

Stay competitive and attend Compamed and Medica 2012 this November! You will be amazed by all the latest developments for personalized patient care – be it molecular genetic testing, biochip technology, printed electronics or BioMEMS.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Compamed, Medical Device Manufacturing

Health Apps will target 500 million users by 2015 - MEDICA 2012

Posted by Anne Meerboth-Maltz on Thu, Sep 20, 2012 @ 12:18 PM

Mobile devices have the potential to become powerful medial tools thanks to the continued development of health and wellness apps – a sector which is expected to have 500 million users by 2015. Always on the forefront when it comes to medical innovations is MEDICA, the leading international medical trade fair held annually in Düsseldorf, Germany (www.medica-tradefair.com). To promote the further progress of medical apps, MEDICA recently partnered with AppCircus, the world’s largest travelling showcase of apps, to launch the “AppCircus on Health with MEDICA” online competition to find the best health and wellness apps. So far, four apps have been chosen to compete at the event:

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Doctoralia allows users to quickly locate medical professionals and centers, check the opinions of other users, filter searches according to specialties or insurance companies and arrange appointments online.

PhysioForm brings together some of the most recent innovations for tablets and smart phones for patients, physiotherapists and personal trainers. The app helps the physiotherapist or trainer to get a better understanding of their clients’ needs with information in real time to help them to achieve their health and fitness goals.

VitaDock is a solution for tracking vital data for diabetes, hypertension/hypotension, fever and obesity, giving the patient the ability to manage and monitor them in one app.

Symptom Tracker is an application for people to monitor their health by keeping a record of any symptoms when they are feeling unwell and share the symptoms with their health care provider which helps them give the patient fast, better, accurate and timely care.

       
BlogPhoto1   So don’t keep it a secret – debut your new app by taking part in this online competition which will continue until the end of October http://appcircus.com/competition/AppCircus-on-Health-with-MEDICA. Both standalone and apps requiring external devices are accepted. Every month a jury of experts as well as a public vote on the website will choose the two apps that will participate in the upcoming AppCircus@MEDICA 2012 (November 16, 2012 in Düsseldorf) where they will all compete to be chosen as the best health app.  


The winner will receive a nomination to the Mobile Premier Awards which will take place in February 2013 in Barcelona, Spain. The deadline for September submissions is September 23, 2012 and end of October 2012 for the October registrations.

Good luck – we hope to see you at MEDICA 2012 from November 14 – 17, 2012 in Düsseldorf, Germany!

 

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Topics: MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, medical trade show, medical trade fair, App Circus, MEDICA Health IT Forum, Medical Device Manufacturing

MEDICA HEALTH IT FORUM with App Circus

Posted by Ryan Klemm on Fri, Jul 13, 2012 @ 10:19 AM

mr bertini welcome1

The market for smart phones and tablet computer Apps is booming.  What appeared to be nothing more than a gimmick even a couple of years ago is now coming of age.  Apps may not only revolutionize the private healthcare market, some of them also have the potential to influence how we deal with medicine at home, in hospitals and in medical practices.

MEDICA 2012 in Düsseldorf (November 14-17) will provide an overview of the latest health industry app trends and some sample applications.

Parallel to exhibits on display, the App Circus will be incorporated as a program element into the accompanying MEDICA HEALTH IT FORUM (organized in cooperation with “dotopen”).  At the App Circus, innovative health apps will be presented by their creators with the goal of bringing developers, start-up companies and the organizations involved in the software development together with potential users and project partners from the medical sector and on the purchasing side.

Industry experts involved in the concept believe that major and exciting opportunities particularly in the areas of prevention and treatment adherence exist, and could be particularly App-ealing to the health insurance industry (lazy pun intended - feel free to groan).  Some examples of App technologies underway:

  • Patient self-adherence to medicine dosage regimens / dosage reminders / medicine compatibilities
  • Patient self-treatment in the home directed remotely by a doctor
  • Hospital, nursing facility, and private practice access to specialized apps to view up to the minute patient information and treatment data
  Apps panthermedia DetlefKrieger 120   

The above examples show how the development of new Apps for the health sector is an exciting and vibrant topic.  The presentations of new solutions will certainly provide plenty to talk about once again at MEDICA 2012.

Visitor entrance tickets for MEDICA 2012 will be available for advance purchase online starting in August 2012 at http://www.medica.de/2130.

available on appstore To download the MEDICA App,
visit http://app.messe-duesseldorf.com/,
or find it at the iTunes App Store!
 

 

 


Topics: MEDICA, medical equipment, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, wireless, Messe App, App, App Circus, MEDICA Health IT Forum

Singapore: Southeast Asia’s Hot Medical Device Market

Posted by Ryan Klemm on Tue, Jun 26, 2012 @ 16:04 PM

I’ve been lucky to visit the Southeast Asian island-nation of Singapore a couple of times, and came home impressed by the friendliness of its citizens, the orderliness of its society, the gleaming sky scrapers, and its forward thinking approach to business.

However, as a born and raised Chicagoan, I couldn’t get over just how hot I felt there the entire time.  Perched near the equator, temperatures hover around the low 90s the entire year, equally during the daytime and night, and the humidity – oh, the humanity humidity!

To combat the incessant heat, I came to appreciate a refreshing local libation, known the world over as the Singapore Sling – a dandy cocktail created about a hundred years ago by an ingenious fellow named Ngiam Tong Boon, working at the Long Bar of the renowned Raffles Hotel.  If you find yourself in town, I’d highly recommend it.
       the famous Singapore Sling
                       ...but I digress.


But the country is also hot for another reason:

Singapore is taking the lead as one of Asia’s fastest-growing medical device markets.   It has established itself as a trusted and competitive location for leading medical technology companies to design, test-bed, manufacture and launch innovative products for Asia and beyond. The country has in fact emerged as a leading site in Asia for global medical technology companies to carry out key activities ranging from value engineering and medical device innovation to commercial manufacturing and regional headquarter functions. Currently, there are more than 30 leading biomedical science companies that have established their regional or global headquarters and manufacturing bases here.

To meet the demands of this fast-growing and dynamic market, the trade exhibition on medical technology manufacturing, MEDICAL MANUFACTURING ASIA 2012 is being launched (September 12-14, 2012)!  Jointly organized by Messe Düsseldorf Asia and the Singapore Precision Engineering & Tooling Association (SPETA), the show will be held in conjunction with the long-running trade show duo MEDICAL FAIR ASIA and OS+H Asia.

MEDICAL MANUFACTURING ASIA 2012 will showcase the complete process chain for medical devices, presenting a full comprehensive multitude of components, materials and solutions for the medical engineering industry. The show is expected to attract strong participation from some 150 leading international market leaders from 20 countries as well as 5,000 quality trade visitors from across Asia and beyond.

The exhibition is supported by Messe Düsseldorf in Germany, organizer of COMPAMED, the world’s leading international trade fair for suppliers of the medical manufacturing industry.  And leveraging on Messe Düsseldorf’s expertise in staging the world’s largest and most established medical technology exhibition, MEDICA, the biennial MEDICAL MANUFACTURING ASIA promises to be a key meeting place for industry professionals to network, discover new innovations, learn emerging trends and do business.

It’s a hot opportunity, and perfect excuse to grab a cool Singapore Sling while you’re at it!

Topics: MEDICA, trade show, Messe Düsseldorf, Compamed, Medical Device Manufacturing, Medical Manufacturing Asia, Medical Fair Asia, Singapore, SPETA

The Top Ten of 2011

Posted by Ryan Klemm on Wed, Dec 7, 2011 @ 11:42 AM

describe the image        Well, here we are – December already.  I don’t know about you, but the past year has disappeared faster than anticipated.  And I haven’t done any Christmas shopping yet.  I think a heretofore snowless Chicago has made it feel like an extended autumn…at least that’s what that bowl of still uneaten Halloween candy sitting on top of the refrigerator makes me think.

Overall, it was a busy year for us at Messe Duesseldorf.  Several of our industry-leading events were held in Germany this year:  boot Düsseldorf, EuroShop, interpack, GIFA-METEC-THERMPROCESS-NEWCAST, MEDICA, COMPAMED … and drupa and wire / Tube are just around the corner in 2012.

These events of the past year have made me reflect about a combination of commonly asked questions and exhibitor pitfalls I’ve observed.  I’ve boiled them down to the Top 10 - hopefully without offense to David Letterman and Worldwide Pants!

Cue the drum roll...
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                                   Sorry Dave!

# 10     European electricity is supplied at 220/230 V.  In the U.S. we operate at 110/120 V.  So if you plug in your own stuff without a step-down transformer, don’t be surprised if it reacts like a sparkler on the Fourth of July.

# 9       Entrance passes / name badges for our shows in Germany are not linked to a lead retrieval system, at least not yet anyway.  They’re used primarily for entry to the fairgrounds, secondly as a means of identification, and thirdly…

# 8       Entrance passes / name badges are also tickets to ride the public transportation network.  Some shows’ tickets are only valid within the city of Duesseldorf (VRR), other shows are valid beyond the city’s borders (VRS).  But make sure in advance that you know which zones are covered for your specific show in order to avoid an awkward very public discussion with a German conductor in front of a train car full people.

# 7       Yes, there’s wireless internet access at the fairgrounds, and we have a highly-rated official supplier.  However I’ve learned anecdotally that there are other reputable German wireless companies who provide competitive service (and sometimes temporary trial offers) that can be booked online. I’m just sayin’, that’s all.

# 6       Europeans don’t do “Pop-Up” display stands like we do at shows in the U.S.  If you plan to ship your Pop-Up to the show, you should still plan to order a modular system stand package (walls, carpet, electricity, basic furnishings) and then assemble the pop-up within the booth.  Remember, system stands in Germany are customary – without one you’ll probably stand out for the wrong reasons.

# 5       Bring ALL of your documentation and order confirmations with you to the show!  Nothing says wild goose chase more than not knowing which service provider is building your booth, supplying your booth furnishings, or which freight forwarding company was used to send your freight to Duesseldorf.

# 4 
      Make sure your bills are paid in full before you head over to Germany and avoid the walk of shame to the cashier counter in the service center because your electricity hasn’t been turned on.  Messe Düsseldorf North America is here to assist you in deciphering your invoices and to make sure that nothing falls thru the cracks.  And don’t be alarmed, we’ll be happy to remind you in good time before the show starts of any open balances!

# 3       Listings in the show’s catalogue are not necessarily free.  Unlike trade shows in the U.S., most of our events in Germany allow you to only have an alphabetical listing in the show catalogue and single index listing at the back of the directory.  Anything else you usually have to pay for – that’s just how the catalogue’s publisher rolls.

# 2       Social media has come into increased prominence especially within the past year.  Acquaint yourself with the available technologies – and know the show’s Twitter handle.  Promote your company before, during, and after the show.  Take advantage in advance of the promotional exhibitor materials.   Face it – this is the way things are going and just sitting in your booth hoping everyone will just come to visit is probably not going to cut the mustard, unless Jennifer Aniston is sitting there with you for some reason.          describe the image
Gratuitous picture of TV & Film Star, Jennifer Aniston.

#1
       Pay attention to deadlines!  We know that all this registration and ordering is essentially an administrative task, easily pushed to the back burner. But missing a deadline can mean the difference between getting or not getting a booth in a show, or having to pay a surcharge for a booth order.

Sometimes things at trade shows can go awry for any number of reasons, but always keep in mind that our number one priority is to make sure that you get the assistance that you need as quickly and efficiently as possible, and to make sure that the pieces are put in place so that you have the best trade show possible!  Remember, we’re here to help!

Enjoy the holidays!

Topics: MEDICA, Messe Duesseldorf, exhibiting, International Trade Shows, Exhibitor Badges, Compamed, interpack, Social Media, exhibit booth, drupa, Top 10