Messe Düsseldorf North America - Trade Show Daily

MEDICA 2013 Blog: Are Doctors Becoming Redundant?

Posted by Anne Meerboth-Maltz on Fri, Nov 8, 2013 @ 12:34 PM

 

“Telecoaching”, “Quantified Self”, “Life Logging” and “Body Tracking” are only a few of the key words for the constantly growing market of eHealth applications. Most of them have been established in the private domain and their functionality is still rather questionable. With the motto “You are your own doctor”, apps and eHealth applications are providing more and more support for patients and physicians are increasingly confronted with this topic.    docs resized 600  

Therefore the question “Are doctors becoming redundant?” will be part of the agenda of the MEDICA HEALTH IT FORUM. This forum will be part of the world’s largest medical trade fair, MEDICA, to be held in Düsseldorf, Germany with more than 4,500 exhibitors (November 20 – 23, 2013). Klaus Juffernbruch of Cisco Systems – Internet Business Solutions Group, will lead the discussion about “Are doctors becoming redundant?” at the MEDICA HEALTH IT FORUM on Friday, November 22 at 11:00 am (in Forum 1).

MEDICA12 JV14694    In addition to the discussions there will also be the opportunity to check out new apps – with “hands on” approach: The “AppCircus” as part of the MEDICA HEALTH IT FORUM will give an overview of the current app trends and exemplary applications while the “AppGarden” lets visitors try out various mobile health apps.  

Could a doctor’s visit become a thing of the past? The number of applications for smartphones and tablet PCs that predominantly deal with the topic of health in the private domain is exploding. The A.T. company consultant Kearney has projected that the market for healthcare services with mobile technologies will triple until 2017. It will grow from approximately Euro 900 million in 2012 to Euro three billion in 2017. The most important segment with regard to turnover is hardware (mobile sensors and devices). However, an almost endless number of applications are decisively increasing the value of the devices from the consumer’s perspective.

For detailed information about the MEDICA HEALTH IT FORUM,  click here.

 

 

 

 

Topics: MEDICA, medical, medical components, medical equipment, MEDICA Health IT Forum, Medical Device Manufacturing, Medical World Americas, MEDICA 2013

From the WORLD OF MEDICA™: MEDICAL WORLD AMERICAS 2014

Posted by Ryan Klemm on Wed, Jun 12, 2013 @ 13:11 PM

“When will MEDICA establish a foothold in the United States?”

This has actually been a fairly common question overhead often over the years as those in the medical equipment field have pondered their trade show choices in the North American market.  Historically, medical trade shows in the United States have always been primarily divided into events focused on a particular specialized vertical segments of the industry or region they serve.

Conversely, for over 40 years, MEDICA – World Forum for Medicine – has successfully pursued an alternative strategy of assembling medical equipment suppliers and manufacturers from all fields and has become the world’s largest and leading medical industry event, annually featuring around 4,500 exhibitors and attracting on average 130,000+ visitors from around the world.   describe the image
                   The USA Pavilion at MEDICA in Düsseldorf

 

 

After many years and much diligent market research, Messe Düsseldorf North America has now partnered with the Greater Houston Convention and Visitors Bureau (GHCVB) and world-renowned Texas Medical Center (TMC) to launch the inaugural staging of MEDICAL WORLD AMERICAS!  To be held April 28-30, 2014 at the George R. Brown Convention Center in Houston, Texas USA – the WORLD OF MEDICA will finally offer an unprecedented business forum for the North American professional medical community that until now has not been offered in the United States.

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Texas Medical Center in Houston
                                                                                                                              Texas Medical Center is the largest medical center in the world, comprising 14 hospitals and 2 specialty institutions, 3 medical schools, 6 nursing schools, and schools of dentistry, public health, pharmacy and virtually all health-related careers.  Its 52 member institutions make up a work force of 106,000 and are highly regarded as leaders in their specialties.  

MEDICAL WORLD AMERICAS will give attendees the chance to efficiently source a variety of medical products from many sectors, from prevention and diagnostics to therapy and rehabilitation.  The exposition will also provide a platform for business, connecting delegates with the vendors and resources that can accommodate their needs.

While the entire industry spectrum will be represented on the show floor, for the first staging of this trade fair, medical professionals from six key disciplines will be targeted:  Medical Equipment and Device Purchasing, Infection Control, Oncology, Cardiology, Hospital Occupational Health and Safety, and Hospital Disaster Readiness.

The accompanying conference program also promises to provide detailed perspective for the industry, highlighting current and future trends for in-patient and out-patient care.  Content is under development by specialists and faculty members from the Texas Medical Center system, with member institutions including the University of Texas MD Anderson, the Texas Heart Institute and Baylor College of Medicine – all ranked very highly in their respective specialties by U.S. News and World Report.         describe the image
                  George R. Brown Convention Center in Houston
 

But in the meantime, exhibitor registration is now open! 
Visit www.medicalworldamericas.com for details, updates, and all information related to this exciting and promising event!

Topics: medical, medical equipment, medical trade show, medical trade fair, Medical World Americas, Houston, Texas, Texas Medical Center, GHCVB

Sao Paulo, Brazil: Redefined

Posted by Ryan Klemm on Fri, Apr 12, 2013 @ 15:43 PM

A few weeks ago there was an absorbing article by New York Times travel columnist Simon Romero, raving about the urban gentrification of Brazil’s largest city, São Paulo.

He pointed out in years past that this metropolis of 20 million was intimidating, some areas decaying, and an aura of pervasive poverty and crime. But in the past 10 years, this city named after Saint Paul has undergone an amazing transformation. With the country’s ongoing unparalleled economic expansion, the rapidly expanding middle class has rediscovered the city as a place for living, work, and recreation.   describe the image  

Noticeably, waves of immigrants from elsewhere in the Americas, and from as far away as Europe, Africa, and Asia are making their way in as well to carve their niche into Paulistan society, bringing with them rich heritage and new vigor every society needs to grow and move forward.

This is the perfect metaphor for what has been occurring within the medical industry in Brazil as well. As more and more Brazilians have prospered, the demand for ever better medical care has logically increased as well. Brazil’s market for medical technology grew by almost 18% in 2011 and has achieved a volume of US$ 7.6 billion. In 2011, the importation value of medical equipment and products from abroad was placed at US$ 3.03 billion, over 40% of total consumption!

Hospitalar 2013, International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices has now for 20 years been the country’s leading international medical trade fair, serving as the perfect platform for overseas companies to enter this thriving and growing market. From the US and Canada alone nearly 60 companies will be on hand presenting their latest technologies and products – of which over a third will participate in the North American Pavilion, organized and produced by Messe Düsseldorf North America.

Annually, Hospitalar has featured around 1,300 exhibitors and enjoyed over 90,000 trade visits – making it not only Latin America’s largest and leading medical industry trade show, but one of the largest in the world.

So why not check out São Paulo and see for yourself all of the exciting developments, not just within the medical sector, but the vibrancy of the city.

And just a tip: If you go there and want one of the most fantastic dining experiences ever, visit Mocoto Restaurante & Cachaçaria. The young chef there, Rodrigo Oliveira, is pushing the envelope of Brazilian cuisine and raising it to new and exciting levels, much like everywhere in Brazil these days.

Topics: medical, medical equipment, trade show, international medical trade fair, North American Pavilion, Brazil, Sao Paulo, Hospitalar, Messe Dusseldorf North America

A Great Opportunity for Medical Technology Suppliers

Posted by Anne Meerboth-Maltz on Fri, Oct 5, 2012 @ 15:50 PM

Patients Expect More Personalized Medical Care
for their Money

The health care industry sees medical technology as an especially innovative, promising growth "field". In no other area does the general population welcome the increase in technology more than in modern medical technology. The majority considers developments in preventive medicine, diagnosis and treatment as positive and at the same time, due their ever increasing share of medical expenses, they expect a high degree of therapy benefit and personalized treatment.

The efforts to provide "tailor-made" therapy for patients when it comes to medical technology and medicine will be impressively demonstrated by more than 4,500 exhibitors at the world's largest medical trade fair - MEDICA 2012 (November 14 - 17 in Düsseldorf, Germany) - and the concurrently staged COMPAMED 2012 (November 14 - 16), International Trade Fair – High tech solutions for medical technology, with over 600 exhibitors.   Medica11 2805J  

The globally unique combination of MEDICA and COMPAMED represents the entire process chain, displaying the complete range of medical products, devices and instruments and show how the close cooperation between suppliers (COMPAMED exhibitors) and "medtech" companies (MEDICA exhibitors) is advancing the development of new procedures, devices and products for personalized patient care.

Stay competitive and attend Compamed and Medica 2012 this November! You will be amazed by all the latest developments for personalized patient care – be it molecular genetic testing, biochip technology, printed electronics or BioMEMS.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Compamed, Medical Device Manufacturing

Health Apps will target 500 million users by 2015 - MEDICA 2012

Posted by Anne Meerboth-Maltz on Thu, Sep 20, 2012 @ 12:18 PM

Mobile devices have the potential to become powerful medial tools thanks to the continued development of health and wellness apps – a sector which is expected to have 500 million users by 2015. Always on the forefront when it comes to medical innovations is MEDICA, the leading international medical trade fair held annually in Düsseldorf, Germany (www.medica-tradefair.com). To promote the further progress of medical apps, MEDICA recently partnered with AppCircus, the world’s largest travelling showcase of apps, to launch the “AppCircus on Health with MEDICA” online competition to find the best health and wellness apps. So far, four apps have been chosen to compete at the event:

                       Blogphoto3
    
 

Doctoralia allows users to quickly locate medical professionals and centers, check the opinions of other users, filter searches according to specialties or insurance companies and arrange appointments online.

PhysioForm brings together some of the most recent innovations for tablets and smart phones for patients, physiotherapists and personal trainers. The app helps the physiotherapist or trainer to get a better understanding of their clients’ needs with information in real time to help them to achieve their health and fitness goals.

VitaDock is a solution for tracking vital data for diabetes, hypertension/hypotension, fever and obesity, giving the patient the ability to manage and monitor them in one app.

Symptom Tracker is an application for people to monitor their health by keeping a record of any symptoms when they are feeling unwell and share the symptoms with their health care provider which helps them give the patient fast, better, accurate and timely care.

       
BlogPhoto1   So don’t keep it a secret – debut your new app by taking part in this online competition which will continue until the end of October http://appcircus.com/competition/AppCircus-on-Health-with-MEDICA. Both standalone and apps requiring external devices are accepted. Every month a jury of experts as well as a public vote on the website will choose the two apps that will participate in the upcoming AppCircus@MEDICA 2012 (November 16, 2012 in Düsseldorf) where they will all compete to be chosen as the best health app.  


The winner will receive a nomination to the Mobile Premier Awards which will take place in February 2013 in Barcelona, Spain. The deadline for September submissions is September 23, 2012 and end of October 2012 for the October registrations.

Good luck – we hope to see you at MEDICA 2012 from November 14 – 17, 2012 in Düsseldorf, Germany!

 

           BlogPhoto2     

Topics: MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, medical trade show, medical trade fair, App Circus, MEDICA Health IT Forum, Medical Device Manufacturing

MEDICA HEALTH IT FORUM with App Circus

Posted by Ryan Klemm on Fri, Jul 13, 2012 @ 10:19 AM

mr bertini welcome1

The market for smart phones and tablet computer Apps is booming.  What appeared to be nothing more than a gimmick even a couple of years ago is now coming of age.  Apps may not only revolutionize the private healthcare market, some of them also have the potential to influence how we deal with medicine at home, in hospitals and in medical practices.

MEDICA 2012 in Düsseldorf (November 14-17) will provide an overview of the latest health industry app trends and some sample applications.

Parallel to exhibits on display, the App Circus will be incorporated as a program element into the accompanying MEDICA HEALTH IT FORUM (organized in cooperation with “dotopen”).  At the App Circus, innovative health apps will be presented by their creators with the goal of bringing developers, start-up companies and the organizations involved in the software development together with potential users and project partners from the medical sector and on the purchasing side.

Industry experts involved in the concept believe that major and exciting opportunities particularly in the areas of prevention and treatment adherence exist, and could be particularly App-ealing to the health insurance industry (lazy pun intended - feel free to groan).  Some examples of App technologies underway:

  • Patient self-adherence to medicine dosage regimens / dosage reminders / medicine compatibilities
  • Patient self-treatment in the home directed remotely by a doctor
  • Hospital, nursing facility, and private practice access to specialized apps to view up to the minute patient information and treatment data
  Apps panthermedia DetlefKrieger 120   

The above examples show how the development of new Apps for the health sector is an exciting and vibrant topic.  The presentations of new solutions will certainly provide plenty to talk about once again at MEDICA 2012.

Visitor entrance tickets for MEDICA 2012 will be available for advance purchase online starting in August 2012 at http://www.medica.de/2130.

available on appstore To download the MEDICA App,
visit http://app.messe-duesseldorf.com/,
or find it at the iTunes App Store!
 

 

 


Topics: MEDICA, medical equipment, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, wireless, Messe App, App, App Circus, MEDICA Health IT Forum

The Medical Market is Thriving – and MEDICA 2011 is Proof of it!

Posted by Anne Meerboth-Maltz on Mon, Aug 29, 2011 @ 16:22 PM

The global market for medical technology and medical devices has weathered the storm of the economic and financial crisis well and is now enjoying steady growth, with a current volume of about €300 billion. Although the supply structures and the financing situation of users of medical technology can vary a lot from one country to another, the market as a whole is characterized by a lively exchange of goods. More than half of the medical devices, products and instruments produced worldwide are made for export.

The manufacturers adapt flexibly to the different needs of the various continental and regional markets. While complex systems with a relatively high degree of innovation are called for in the European and North American market, there is a demand for more robust and easy to use devices in the emerging countries of Asia and Eastern Europe in order to promote the rapid and widespread modernization of hospitals and physicians’ practices.

  medica show floor

This highly dynamic and competitive international medical industry will again be represented this November at MEDICA 2011, the world's largest medical trade fair, held in Düsseldorf, Germany (November 16 – 19) where about 4,500 exhibitors have booked over 1.2 million square feet of exhibit space. It’s a huge event and you should be part of it!

And there is more: at the parallel held COMPAMED 2011, the leading international trade fair for the suppliers’ market in medical manufacturing, (November 16 – 18) approximately 600 exhibitors will cover the entire medical technology supply chain – from materials and components to systems and intermediate products as well as complete systems and services.

medica show floor   

Together, MEDICA and COMPAMED 2011 will occupy all 19 halls of the Düsseldorf fairgrounds to present the entire process chain and the entire range of medical products, devices and instruments.

Whether you’ve been there before or are thinking about going for the first time, MEDICA and COMPAMED are THE place to be if you want to stay competitive – at least this is what 137,000 of your colleagues think who visit these trade shows every year!


Topics: MEDICA, medical, medical components, medical equipment, medical trade show, medical trade fair, international medical trade fair

É boa pra caramba!

Posted by Ryan Klemm on Fri, Mar 11, 2011 @ 14:50 PM

The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.

Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
      530 96Brazil Carnival.sff.standalone.prod affiliate.74

   Andre Penner / AP Photo

 
Especially for companies based in the United States, Hospitalar has grown increasingly attractive over the past several years as more and more companies seek to get involved in Brazil and other important South American markets.  Already set to break last year’s high water mark, more American companies have signed up and will occupy more space than ever before at this “thermometer” of the health sector in Brazil.

Brazil’s healthcare sector represents over 8% of the country’s GDP.  In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion.  Around 43.2 million Brazilians are covered by health plans/insurance.  Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil.  The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.

And growth in this field is only predicted to continue.  Expansion in this sector is not merely anecdotal:  just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet.  And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.

Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.

Take the classic Brazilian phrase É boa pra caramba: 
"Boa" by itself means "good."  But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”

Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.

Topics: Announcements, MEDICA, medical, medical components, medical equipment, medical supplies, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade Shows, North American Pavilion, health, Brazil, Sao Paulo, Hospitalar

A Season for "Dibs" - Register Now for MEDICA 2011

Posted by Ryan Klemm on Fri, Feb 4, 2011 @ 10:25 AM

Perhaps many of you heard this past week that Chicago had a little bit of snow.  Actually, a LOT of snow, now tallied as the third largest snowstorm in the city’s history.  Not only did we end up with about 2 feet of the white stuff, we dealt with 60+ mile per hour wind gusts, thunder and lightning, and snow drifts six feet high in some places.  But Chicago is generally prepared and has snow removal down to a science, and for the most part within 24 hours things have returned more or less to normal.

But on the side streets, it will usually take a couple of days before a snow plow will pay a visit and shove mounds of packed snow up against the vehicles parked along the curb.

Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers will gather wide-eyed children around the fireplace and tell tales about how it even precedes the great blizzard of '67.

dibs3Photo:  Michael Tercha, Chicago Tribune


Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by routinely placing lawn furniture, buckets, two-by-fours, stools, saw horses (or whatever expendable junk they happen to have on hand) in the valuable space they have just dug out. That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.  
Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or a move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase the chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Duesseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA 2011 is now open and runs until March 1, 2011, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: Germany, MEDICA, medical equipment, medical supplies, trade show, Messe, Messe Duesseldorf, exhibiting, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, trade fair, Trade Show Planning, City of Düsseldorf, Chicago, Booth Assignments, Dibs, Snow

4½ Football Fields

Posted by Ryan Klemm on Tue, Oct 12, 2010 @ 15:26 PM

2010 is stacking up to be a good year for U.S. companies seeking export markets and participating at Messe Duesseldorf’s trade shows not just in Duesseldorf, but at the company’s satellite trade fairs in other markets, from Brazil and Australia to China, India, Russia and Singapore!

A total of 987 U.S. companies have participated in, or will participate, in our worldwide roster of trade shows in 2010, occupying over 250,000 square feet of net exhibit space – enough to completely fill nearly four and half US-football fields end to end and side to side!

Leading the pack this year, as always, is the renowned MEDICA and COMPAMED trade fairs this November in Duesseldorf.  The show will feature over 420 US-based exhibitors (a 5% increase over 2009), not mentioning the numerous others who participate in the show via European or offices based elsewhere in the world.  Add in 48 companies from Canada and 10 from Mexico at MEDICA and COMPAMED, and the show is the largest contingent of North-American based exhibitors at a medical industry event outside of the western hemisphere!

Other events in Duesseldorf, # 1 worldwide for their respective industries that have occurred this year, included wire/Tube (120 US exhibitors), glasstec (58) and the upcoming K trade fair later this month (112), just to name a few.

Saddled with a sluggish economic recovery at home, exports have proven to be an important way to grow business and stay competitive with growing international competition.  Kudos to these US companies that are actively embracing export market opportunities!

We’ve been showing the way for nearly 30 years!

Since 1982, Messe Düsseldorf North America has been a resource for US companies seeking new international market opportunities.  We have served as an international like to innumerable U.S. companies over the years, assisting with everything necessary to exhibit at or visit one of the trade shows organized by the Messe Düsseldorf group of companies around the world.

For nearly 30 years, MDNA has brought market partners together to ensure that exhibitors and visitors find customers or providers of service and merchandise they are looking for.

Topics: Announcements, Germany, MEDICA, medical, medical components, medical equipment, medical supplies, trade show, Messe, international, Messe Duesseldorf, international business, glass, glass show, exhibiting, K 2010, glasstec, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade, International Trade Shows