Messe Düsseldorf North America - Trade Show Daily

From the WORLD OF MEDICA™: MEDICAL WORLD AMERICAS 2014

Posted by Ryan Klemm on Wed, Jun 12, 2013 @ 13:11 PM

“When will MEDICA establish a foothold in the United States?”

This has actually been a fairly common question overhead often over the years as those in the medical equipment field have pondered their trade show choices in the North American market.  Historically, medical trade shows in the United States have always been primarily divided into events focused on a particular specialized vertical segments of the industry or region they serve.

Conversely, for over 40 years, MEDICA – World Forum for Medicine – has successfully pursued an alternative strategy of assembling medical equipment suppliers and manufacturers from all fields and has become the world’s largest and leading medical industry event, annually featuring around 4,500 exhibitors and attracting on average 130,000+ visitors from around the world.   describe the image
                   The USA Pavilion at MEDICA in Düsseldorf

 

 

After many years and much diligent market research, Messe Düsseldorf North America has now partnered with the Greater Houston Convention and Visitors Bureau (GHCVB) and world-renowned Texas Medical Center (TMC) to launch the inaugural staging of MEDICAL WORLD AMERICAS!  To be held April 28-30, 2014 at the George R. Brown Convention Center in Houston, Texas USA – the WORLD OF MEDICA will finally offer an unprecedented business forum for the North American professional medical community that until now has not been offered in the United States.

describe the image
Texas Medical Center in Houston
                                                                                                                              Texas Medical Center is the largest medical center in the world, comprising 14 hospitals and 2 specialty institutions, 3 medical schools, 6 nursing schools, and schools of dentistry, public health, pharmacy and virtually all health-related careers.  Its 52 member institutions make up a work force of 106,000 and are highly regarded as leaders in their specialties.  

MEDICAL WORLD AMERICAS will give attendees the chance to efficiently source a variety of medical products from many sectors, from prevention and diagnostics to therapy and rehabilitation.  The exposition will also provide a platform for business, connecting delegates with the vendors and resources that can accommodate their needs.

While the entire industry spectrum will be represented on the show floor, for the first staging of this trade fair, medical professionals from six key disciplines will be targeted:  Medical Equipment and Device Purchasing, Infection Control, Oncology, Cardiology, Hospital Occupational Health and Safety, and Hospital Disaster Readiness.

The accompanying conference program also promises to provide detailed perspective for the industry, highlighting current and future trends for in-patient and out-patient care.  Content is under development by specialists and faculty members from the Texas Medical Center system, with member institutions including the University of Texas MD Anderson, the Texas Heart Institute and Baylor College of Medicine – all ranked very highly in their respective specialties by U.S. News and World Report.         describe the image
                  George R. Brown Convention Center in Houston
 

But in the meantime, exhibitor registration is now open! 
Visit www.medicalworldamericas.com for details, updates, and all information related to this exciting and promising event!

Topics: medical, medical equipment, medical trade show, medical trade fair, Medical World Americas, Houston, Texas, Texas Medical Center, GHCVB

A Great Opportunity for Medical Technology Suppliers

Posted by Anne Meerboth-Maltz on Fri, Oct 5, 2012 @ 15:50 PM

Patients Expect More Personalized Medical Care
for their Money

The health care industry sees medical technology as an especially innovative, promising growth "field". In no other area does the general population welcome the increase in technology more than in modern medical technology. The majority considers developments in preventive medicine, diagnosis and treatment as positive and at the same time, due their ever increasing share of medical expenses, they expect a high degree of therapy benefit and personalized treatment.

The efforts to provide "tailor-made" therapy for patients when it comes to medical technology and medicine will be impressively demonstrated by more than 4,500 exhibitors at the world's largest medical trade fair - MEDICA 2012 (November 14 - 17 in Düsseldorf, Germany) - and the concurrently staged COMPAMED 2012 (November 14 - 16), International Trade Fair – High tech solutions for medical technology, with over 600 exhibitors.   Medica11 2805J  

The globally unique combination of MEDICA and COMPAMED represents the entire process chain, displaying the complete range of medical products, devices and instruments and show how the close cooperation between suppliers (COMPAMED exhibitors) and "medtech" companies (MEDICA exhibitors) is advancing the development of new procedures, devices and products for personalized patient care.

Stay competitive and attend Compamed and Medica 2012 this November! You will be amazed by all the latest developments for personalized patient care – be it molecular genetic testing, biochip technology, printed electronics or BioMEMS.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Compamed, Medical Device Manufacturing

Health Apps will target 500 million users by 2015 - MEDICA 2012

Posted by Anne Meerboth-Maltz on Thu, Sep 20, 2012 @ 12:18 PM

Mobile devices have the potential to become powerful medial tools thanks to the continued development of health and wellness apps – a sector which is expected to have 500 million users by 2015. Always on the forefront when it comes to medical innovations is MEDICA, the leading international medical trade fair held annually in Düsseldorf, Germany (www.medica-tradefair.com). To promote the further progress of medical apps, MEDICA recently partnered with AppCircus, the world’s largest travelling showcase of apps, to launch the “AppCircus on Health with MEDICA” online competition to find the best health and wellness apps. So far, four apps have been chosen to compete at the event:

                       Blogphoto3
    
 

Doctoralia allows users to quickly locate medical professionals and centers, check the opinions of other users, filter searches according to specialties or insurance companies and arrange appointments online.

PhysioForm brings together some of the most recent innovations for tablets and smart phones for patients, physiotherapists and personal trainers. The app helps the physiotherapist or trainer to get a better understanding of their clients’ needs with information in real time to help them to achieve their health and fitness goals.

VitaDock is a solution for tracking vital data for diabetes, hypertension/hypotension, fever and obesity, giving the patient the ability to manage and monitor them in one app.

Symptom Tracker is an application for people to monitor their health by keeping a record of any symptoms when they are feeling unwell and share the symptoms with their health care provider which helps them give the patient fast, better, accurate and timely care.

       
BlogPhoto1   So don’t keep it a secret – debut your new app by taking part in this online competition which will continue until the end of October http://appcircus.com/competition/AppCircus-on-Health-with-MEDICA. Both standalone and apps requiring external devices are accepted. Every month a jury of experts as well as a public vote on the website will choose the two apps that will participate in the upcoming AppCircus@MEDICA 2012 (November 16, 2012 in Düsseldorf) where they will all compete to be chosen as the best health app.  


The winner will receive a nomination to the Mobile Premier Awards which will take place in February 2013 in Barcelona, Spain. The deadline for September submissions is September 23, 2012 and end of October 2012 for the October registrations.

Good luck – we hope to see you at MEDICA 2012 from November 14 – 17, 2012 in Düsseldorf, Germany!

 

           BlogPhoto2     

Topics: MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, medical trade show, medical trade fair, App Circus, MEDICA Health IT Forum, Medical Device Manufacturing

MEDICA HEALTH IT FORUM with App Circus

Posted by Ryan Klemm on Fri, Jul 13, 2012 @ 10:19 AM

mr bertini welcome1

The market for smart phones and tablet computer Apps is booming.  What appeared to be nothing more than a gimmick even a couple of years ago is now coming of age.  Apps may not only revolutionize the private healthcare market, some of them also have the potential to influence how we deal with medicine at home, in hospitals and in medical practices.

MEDICA 2012 in Düsseldorf (November 14-17) will provide an overview of the latest health industry app trends and some sample applications.

Parallel to exhibits on display, the App Circus will be incorporated as a program element into the accompanying MEDICA HEALTH IT FORUM (organized in cooperation with “dotopen”).  At the App Circus, innovative health apps will be presented by their creators with the goal of bringing developers, start-up companies and the organizations involved in the software development together with potential users and project partners from the medical sector and on the purchasing side.

Industry experts involved in the concept believe that major and exciting opportunities particularly in the areas of prevention and treatment adherence exist, and could be particularly App-ealing to the health insurance industry (lazy pun intended - feel free to groan).  Some examples of App technologies underway:

  • Patient self-adherence to medicine dosage regimens / dosage reminders / medicine compatibilities
  • Patient self-treatment in the home directed remotely by a doctor
  • Hospital, nursing facility, and private practice access to specialized apps to view up to the minute patient information and treatment data
  Apps panthermedia DetlefKrieger 120   

The above examples show how the development of new Apps for the health sector is an exciting and vibrant topic.  The presentations of new solutions will certainly provide plenty to talk about once again at MEDICA 2012.

Visitor entrance tickets for MEDICA 2012 will be available for advance purchase online starting in August 2012 at http://www.medica.de/2130.

available on appstore To download the MEDICA App,
visit http://app.messe-duesseldorf.com/,
or find it at the iTunes App Store!
 

 

 


Topics: MEDICA, medical equipment, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, wireless, Messe App, App, App Circus, MEDICA Health IT Forum

REFOCUS ON BRAZIL: TRADESHOW SHIPPING AND CUSTOMS

Posted by Ryan Klemm on Fri, Apr 13, 2012 @ 11:38 AM

...or Howta SendYerStuff to Brazil


HOSPITALAR 2012 is just around the corner, and everything is shaping up for another exciting and more successful trade show than ever.  The largest medical industry event of South America is on track to feature over 1,250 exhibitors and is expected to draw over 85,000 trade visitors.

Clearly exciting things are happening in the Brazilian healthcare market, and US exporters are taking notice!

                               

 

 Hospitalar 007 450                                                          

At this year’s show alone, the number of US-based direct exhibitors has increased by 36% compared to last year, and in fact the North American Pavilion – produced and organized by Messe Duesseldorf North America – is 56% larger than in 2011. 

But despite these impressive results, many companies from overseas who participate at this, or any trade shows in Brazil, get caught in a Brazilian shipping and customs quagmire that can turn a company’s best laid trade show plans upside down.

Hence: A few words about Howta SendYerStuff to Brazil.

describe the image   Brazilian customs clearance procedures for incoming and outgoing freight shipments for trade shows within Brazil are very detailed and time-consuming, and the authorities are rigid and exceptionally rigorous in the enforcement of the prevailing Brazilian customs regulations.

Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by overseas exhibitors.  In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!
 

Standard Brazilian cargo handling, transfer, and storage charges, along with compulsory Brazilian customs bonding fees, taxes, and other sometimes unforeseen cargo handling expenses often may be viewed as high by overseas exhibitors.  In some cases, the cost of shipping alone can far exceed the cost of the exhibit space itself!

To ensure that each international exhibitor’s requirements are handled expertly and as smoothly as possible, Brazilian show management companies appoint a locally-based customs broker to handle ALL in-coming and out-going shipments to and from their trade fairs.

Far in advance of the trade show, at least three months or more, it is highly recommend that the overseas exhibitor start working with its locally-based freight forwarder of choice to review its shipping options, paperwork requirements, and of course to secure cost estimates.  It is particularly important to select a freight forwarder that has experience in shipping to Brazil, or better yet a freight forwarder that specializes specifically in international trade show shipping.

Simply selecting an international freight forwarder based upon the lowest price quotation, or attempting to send show materials with an international courier service in order to save a few dollars can be risky and result in a shipment not arriving at the booth in time for the show!

Furthermore, all export documentation must meet exact requirements, and all shipments must be pre-authorized by Brazilian customs authorities before they can be shipped out of the United States to Brazil.  Items for temporary import and items that will be given away and/or consumed during the exhibition must be packed and precisely documented separately, and sent in separate crates.

Messe Duesseldorf North America has been the official marketing and sales office for HOSPITALAR for more than a decade and can coach U.S. companies in all aspects of their trade fair planning for this important event!


Topics: exhibiting, medical trade show, medical trade fair, International Trade Shows, Brazil, Hospitalar, Trade Show Planning, Shipping

The Gateway of India

Posted by Ryan Klemm on Thu, Jan 19, 2012 @ 16:13 PM

The Gateway of India is an 85 foot tall archway designed to commemorate the visit of England’s King George and Queen Mary to India in 1911, and is undoubtedly Mumbai's most famous landmark.

Likewise, it seems befitting that Mumbai would be home to the country’s most important medical industry trade fair, MEDICAL FAIR INDIA!  This important show will return to Mumbai March 2-4, and again will be the perfect “gateway” for international companies pursuing the exciting opportunities in this booming market.
      mumbai Gateway of India
The Gateway Of India (Mumbai)
 

The Indian healthcare sector has emerged as one of the largest service sectors in India.  Healthcare spending has been rising at around 12% annually and will contribute to around 8% of the country’s GDP this year with a value of around US$ 78.6 billion.  By 2020, the Indian healthcare sector is forecast by some industry analysts to reach US$ 280 billion!

Better standards of living as a result of increasing education and income is triggering this ongoing and remarkable growth, leading to ever higher demand for quality medical treatments, and resulting in rising demand within India for ever more modern forms of diagnosis and therapy treatments.

Yet while demand for high-tech products is ever increasing, the domestic Indian market offers mostly low-tech products. And this opens the doors for U.S. companies looking to expand their international sales and export opportunities!

Nearly 300 exhibitors are expected to showcase the newest international technologies and equipment for the medical industry to about 6,000 trade visitors.  This year, Illinois and Minnesota will be officially represented at the show with delegations of companies from their respective states, as will the U.S. be represented by a U.S. Pavilion organized by the U.S. Department of Commerce office in India!

Following the demands of the market, MEDICAL FAIR INDIA is also adding two new segments to the show: medical components and rehabilitation equipment.

The show is organized by Messe Duesseldorf (renowned as the organizer of the world-leading MEDICA trade fair, as well as COMPAMED and REHACARE) and its Indian subsidiary office, Messe Duesseldorf India Pvt. Ltd. The show is supported by AIMED, the Association of Indian Medical Device Industry.

For further information about exhibiting in or visiting MEDICAL FAIR INDIA 2012, contact us for details. We hope you can join us at India’s medical industry gateway this year!

Topics: medical trade show, medical trade fair, MEDICAL FAIR INDIA, Mumbai, India

The Medical Market is Thriving – and MEDICA 2011 is Proof of it!

Posted by Anne Meerboth-Maltz on Mon, Aug 29, 2011 @ 16:22 PM

The global market for medical technology and medical devices has weathered the storm of the economic and financial crisis well and is now enjoying steady growth, with a current volume of about €300 billion. Although the supply structures and the financing situation of users of medical technology can vary a lot from one country to another, the market as a whole is characterized by a lively exchange of goods. More than half of the medical devices, products and instruments produced worldwide are made for export.

The manufacturers adapt flexibly to the different needs of the various continental and regional markets. While complex systems with a relatively high degree of innovation are called for in the European and North American market, there is a demand for more robust and easy to use devices in the emerging countries of Asia and Eastern Europe in order to promote the rapid and widespread modernization of hospitals and physicians’ practices.

  medica show floor

This highly dynamic and competitive international medical industry will again be represented this November at MEDICA 2011, the world's largest medical trade fair, held in Düsseldorf, Germany (November 16 – 19) where about 4,500 exhibitors have booked over 1.2 million square feet of exhibit space. It’s a huge event and you should be part of it!

And there is more: at the parallel held COMPAMED 2011, the leading international trade fair for the suppliers’ market in medical manufacturing, (November 16 – 18) approximately 600 exhibitors will cover the entire medical technology supply chain – from materials and components to systems and intermediate products as well as complete systems and services.

medica show floor   

Together, MEDICA and COMPAMED 2011 will occupy all 19 halls of the Düsseldorf fairgrounds to present the entire process chain and the entire range of medical products, devices and instruments.

Whether you’ve been there before or are thinking about going for the first time, MEDICA and COMPAMED are THE place to be if you want to stay competitive – at least this is what 137,000 of your colleagues think who visit these trade shows every year!


Topics: MEDICA, medical, medical components, medical equipment, medical trade show, medical trade fair, international medical trade fair

É boa pra caramba!

Posted by Ryan Klemm on Fri, Mar 11, 2011 @ 14:50 PM

The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.

Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
      530 96Brazil Carnival.sff.standalone.prod affiliate.74

   Andre Penner / AP Photo

 
Especially for companies based in the United States, Hospitalar has grown increasingly attractive over the past several years as more and more companies seek to get involved in Brazil and other important South American markets.  Already set to break last year’s high water mark, more American companies have signed up and will occupy more space than ever before at this “thermometer” of the health sector in Brazil.

Brazil’s healthcare sector represents over 8% of the country’s GDP.  In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion.  Around 43.2 million Brazilians are covered by health plans/insurance.  Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil.  The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.

And growth in this field is only predicted to continue.  Expansion in this sector is not merely anecdotal:  just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet.  And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.

Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.

Take the classic Brazilian phrase É boa pra caramba: 
"Boa" by itself means "good."  But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”

Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.

Topics: Announcements, MEDICA, medical, medical components, medical equipment, medical supplies, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade Shows, North American Pavilion, health, Brazil, Sao Paulo, Hospitalar

A Season for "Dibs" - Register Now for MEDICA 2011

Posted by Ryan Klemm on Fri, Feb 4, 2011 @ 10:25 AM

Perhaps many of you heard this past week that Chicago had a little bit of snow.  Actually, a LOT of snow, now tallied as the third largest snowstorm in the city’s history.  Not only did we end up with about 2 feet of the white stuff, we dealt with 60+ mile per hour wind gusts, thunder and lightning, and snow drifts six feet high in some places.  But Chicago is generally prepared and has snow removal down to a science, and for the most part within 24 hours things have returned more or less to normal.

But on the side streets, it will usually take a couple of days before a snow plow will pay a visit and shove mounds of packed snow up against the vehicles parked along the curb.

Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers will gather wide-eyed children around the fireplace and tell tales about how it even precedes the great blizzard of '67.

dibs3Photo:  Michael Tercha, Chicago Tribune


Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by routinely placing lawn furniture, buckets, two-by-fours, stools, saw horses (or whatever expendable junk they happen to have on hand) in the valuable space they have just dug out. That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.  
Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or a move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase the chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Duesseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA 2011 is now open and runs until March 1, 2011, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: Germany, MEDICA, medical equipment, medical supplies, trade show, Messe, Messe Duesseldorf, exhibiting, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, trade fair, Trade Show Planning, City of Düsseldorf, Chicago, Booth Assignments, Dibs, Snow

4½ Football Fields

Posted by Ryan Klemm on Tue, Oct 12, 2010 @ 15:26 PM

2010 is stacking up to be a good year for U.S. companies seeking export markets and participating at Messe Duesseldorf’s trade shows not just in Duesseldorf, but at the company’s satellite trade fairs in other markets, from Brazil and Australia to China, India, Russia and Singapore!

A total of 987 U.S. companies have participated in, or will participate, in our worldwide roster of trade shows in 2010, occupying over 250,000 square feet of net exhibit space – enough to completely fill nearly four and half US-football fields end to end and side to side!

Leading the pack this year, as always, is the renowned MEDICA and COMPAMED trade fairs this November in Duesseldorf.  The show will feature over 420 US-based exhibitors (a 5% increase over 2009), not mentioning the numerous others who participate in the show via European or offices based elsewhere in the world.  Add in 48 companies from Canada and 10 from Mexico at MEDICA and COMPAMED, and the show is the largest contingent of North-American based exhibitors at a medical industry event outside of the western hemisphere!

Other events in Duesseldorf, # 1 worldwide for their respective industries that have occurred this year, included wire/Tube (120 US exhibitors), glasstec (58) and the upcoming K trade fair later this month (112), just to name a few.

Saddled with a sluggish economic recovery at home, exports have proven to be an important way to grow business and stay competitive with growing international competition.  Kudos to these US companies that are actively embracing export market opportunities!

We’ve been showing the way for nearly 30 years!

Since 1982, Messe Düsseldorf North America has been a resource for US companies seeking new international market opportunities.  We have served as an international like to innumerable U.S. companies over the years, assisting with everything necessary to exhibit at or visit one of the trade shows organized by the Messe Düsseldorf group of companies around the world.

For nearly 30 years, MDNA has brought market partners together to ensure that exhibitors and visitors find customers or providers of service and merchandise they are looking for.

Topics: Announcements, Germany, MEDICA, medical, medical components, medical equipment, medical supplies, trade show, Messe, international, Messe Duesseldorf, international business, glass, glass show, exhibiting, K 2010, glasstec, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade, International Trade Shows