Messe Düsseldorf North America - Trade Show Daily

MEDICA 2013 Blog: Are Doctors Becoming Redundant?

Posted by Anne Meerboth-Maltz on Fri, Nov 8, 2013 @ 12:34 PM

 

“Telecoaching”, “Quantified Self”, “Life Logging” and “Body Tracking” are only a few of the key words for the constantly growing market of eHealth applications. Most of them have been established in the private domain and their functionality is still rather questionable. With the motto “You are your own doctor”, apps and eHealth applications are providing more and more support for patients and physicians are increasingly confronted with this topic.    docs resized 600  

Therefore the question “Are doctors becoming redundant?” will be part of the agenda of the MEDICA HEALTH IT FORUM. This forum will be part of the world’s largest medical trade fair, MEDICA, to be held in Düsseldorf, Germany with more than 4,500 exhibitors (November 20 – 23, 2013). Klaus Juffernbruch of Cisco Systems – Internet Business Solutions Group, will lead the discussion about “Are doctors becoming redundant?” at the MEDICA HEALTH IT FORUM on Friday, November 22 at 11:00 am (in Forum 1).

MEDICA12 JV14694    In addition to the discussions there will also be the opportunity to check out new apps – with “hands on” approach: The “AppCircus” as part of the MEDICA HEALTH IT FORUM will give an overview of the current app trends and exemplary applications while the “AppGarden” lets visitors try out various mobile health apps.  

Could a doctor’s visit become a thing of the past? The number of applications for smartphones and tablet PCs that predominantly deal with the topic of health in the private domain is exploding. The A.T. company consultant Kearney has projected that the market for healthcare services with mobile technologies will triple until 2017. It will grow from approximately Euro 900 million in 2012 to Euro three billion in 2017. The most important segment with regard to turnover is hardware (mobile sensors and devices). However, an almost endless number of applications are decisively increasing the value of the devices from the consumer’s perspective.

For detailed information about the MEDICA HEALTH IT FORUM,  click here.

 

 

 

 

Topics: MEDICA, medical, medical components, medical equipment, MEDICA Health IT Forum, Medical Device Manufacturing, Medical World Americas, MEDICA 2013

From the WORLD OF MEDICA™: MEDICAL WORLD AMERICAS 2014

Posted by Ryan Klemm on Wed, Jun 12, 2013 @ 13:11 PM

“When will MEDICA establish a foothold in the United States?”

This has actually been a fairly common question overhead often over the years as those in the medical equipment field have pondered their trade show choices in the North American market.  Historically, medical trade shows in the United States have always been primarily divided into events focused on a particular specialized vertical segments of the industry or region they serve.

Conversely, for over 40 years, MEDICA – World Forum for Medicine – has successfully pursued an alternative strategy of assembling medical equipment suppliers and manufacturers from all fields and has become the world’s largest and leading medical industry event, annually featuring around 4,500 exhibitors and attracting on average 130,000+ visitors from around the world.   describe the image
                   The USA Pavilion at MEDICA in Düsseldorf

 

 

After many years and much diligent market research, Messe Düsseldorf North America has now partnered with the Greater Houston Convention and Visitors Bureau (GHCVB) and world-renowned Texas Medical Center (TMC) to launch the inaugural staging of MEDICAL WORLD AMERICAS!  To be held April 28-30, 2014 at the George R. Brown Convention Center in Houston, Texas USA – the WORLD OF MEDICA will finally offer an unprecedented business forum for the North American professional medical community that until now has not been offered in the United States.

describe the image
Texas Medical Center in Houston
                                                                                                                              Texas Medical Center is the largest medical center in the world, comprising 14 hospitals and 2 specialty institutions, 3 medical schools, 6 nursing schools, and schools of dentistry, public health, pharmacy and virtually all health-related careers.  Its 52 member institutions make up a work force of 106,000 and are highly regarded as leaders in their specialties.  

MEDICAL WORLD AMERICAS will give attendees the chance to efficiently source a variety of medical products from many sectors, from prevention and diagnostics to therapy and rehabilitation.  The exposition will also provide a platform for business, connecting delegates with the vendors and resources that can accommodate their needs.

While the entire industry spectrum will be represented on the show floor, for the first staging of this trade fair, medical professionals from six key disciplines will be targeted:  Medical Equipment and Device Purchasing, Infection Control, Oncology, Cardiology, Hospital Occupational Health and Safety, and Hospital Disaster Readiness.

The accompanying conference program also promises to provide detailed perspective for the industry, highlighting current and future trends for in-patient and out-patient care.  Content is under development by specialists and faculty members from the Texas Medical Center system, with member institutions including the University of Texas MD Anderson, the Texas Heart Institute and Baylor College of Medicine – all ranked very highly in their respective specialties by U.S. News and World Report.         describe the image
                  George R. Brown Convention Center in Houston
 

But in the meantime, exhibitor registration is now open! 
Visit www.medicalworldamericas.com for details, updates, and all information related to this exciting and promising event!

Topics: medical, medical equipment, medical trade show, medical trade fair, Medical World Americas, Houston, Texas, Texas Medical Center, GHCVB