Trade shows will never be replaced by “virtual” events. Ever.
There. I said it.
After all, attending a trade show enables visitors and exhibitors alike a unique experience to meet face to face. It’s essentially a "sensual" experience – meaning that you get to see the products and services available from the exhibitors first hand.
You can touch the equipment on display, see it in operation, ask questions, have aspects explained to you directly. Hear how loud (or quiet) it runs, see if it produces any odors, or expends heat. All important things to observe and think about when making a decision about incorporating equipment into your company’s production line.
Sure, you can have a virtual meeting with a supplier or client on Skype to see their face as they talk to you. Or watch a video that has been sent over. But nothing replaces that face to face, human interaction.
Nevertheless, what is now happening and evolving technology-wise is particularly exciting in the trade show industry. For example, Messe Düsseldorf is embracing many forms of social media as a value-added tool for clients to connect, learn, interact, and keep informed of everything that is going on within the trade show and the industries we serve!
Take for instance, the Messe App that can be downloaded for free onto your Apple iPhone, iTouch, or iPad. It features offline search features, Google Maps integration and interactive floor plans that enable the user to prepare for the trade show visit. With this small app you can keep all current information about the fair in the palm of your hand, and of course take it with you to the show.
Twitter also is being embraced as an interactive means of not just following basic and interesting updates about the events, the industry, and everything else, but allows you to connect with others attending the show in a meaningful way! (Follow Messe Düsseldorf North America’s tweets at http://twitter.com/mdnachicago, or Messe Duesseldorf in Germany @MD-GmbH in Germany, or one of our trade shows like #interpack2011, wire Düsseldorf @wiretradefair, Tube Düsseldorf @tubetradefair, MEDICA @medicatradefair, etc.)
In the future it is not inconceivable that how one visits the show can be tracked in such a way that if it is observed you are seeking specific products at one of our events that you could also get a "tweet" reminding you that there are other like products or other interesting companies in certain locations at the trade show that you haven’t visited yet.
You can also become a fan of Messe Duesseldorf North America on Facebook and see others who are fans, interact, and initiate dialogues. Share your experiences in Düsseldorf, industry news, or even commiserate with each other about the lofty hotel prices in Düsseldorf when a trade show is underway!
If you’re reading this blog you’re undoubtedly already tuned into all of these various social media tools – but why not share this with a friend or colleague? Let them know about Messe Düsseldorf and the world-leading events that are held there. Inform your staff who will either be working your booth at the show or simply attending. Your experience and results will undoubtedly be enhanced!
Perhaps many of you heard this past week that Chicago had a little bit of snow. Actually, a LOT of snow, now tallied as the third largest snowstorm in the city’s history. Not only did we end up with about 2 feet of the white stuff, we dealt with 60+ mile per hour wind gusts, thunder and lightning, and snow drifts six feet high in some places. But Chicago is generally prepared and has snow removal down to a science, and for the most part within 24 hours things have returned more or less to normal.
But on the side streets, it will usually take a couple of days before a snow plow will pay a visit and shove mounds of packed snow up against the vehicles parked along the curb.
Now anyone who lives in our fair city is familiar with the concept of “dibs”. This tradition goes back years, and some of our grizzled old-timers will gather wide-eyed children around the fireplace and tell tales about how it even precedes the great blizzard of '67.
Photo: Michael Tercha, Chicago Tribune
Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by routinely placing lawn furniture, buckets, two-by-fours, stools, saw horses (or whatever expendable junk they happen to have on hand) in the valuable space they have just dug out. That means the space now belongs to the excavator. If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.
At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists. The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications. Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.
Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline. Many times, exhibitors will request an enlargement of their space, or a move to another location if possible. But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back. Usually the best way to increase the chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.
Under all circumstances, Messe Duesseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.
Registration for MEDICA 2011 is now open and runs until March 1, 2011, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline. To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!
Ahhh, January. 8 hours of daylight. Driving snow storms resulting in icy streets and sidewalks. And the sub-freezing chill that permeates right into your bones - brrrr! Summer time seems but a distant memory, or too far away to even start thinking about. Yet think about it many do! boot Duesseldorf, the world's preeminent water sports trade fair, will return to Duesseldorf January 22-30, 2011. It will warm you up and start you dreaming about your summer vacation!
And the boating industry is also in a positive mood and betting on a good recovery!
Following the slump in boatbuilding by nearly 60% in 2009 relative to the peak year of 2006, demand for boats and yachts was on the upturn again in the first half of 2010. According to the German Marine Industry Association (BVWW) estimates, boat production was 12% up on the same period the year before.
This positive trend is confirmed by the results of the 2010 mid-year business barometer of BVWW. 39.3% of the interviewed companies consider their business situation to be better than in 2009. The recovery extends to nearly all areas of the maritime economy. Naturally, this is most evident in the new boats market, which had been especially hard hit by the recession.
The other segments in the maritime economy have also profited from the improved mood. This is all the more surprising as the equipment and accessories, charters, maintenance/repair/refit, services and diving segments hardly experienced any kind of dip during the challenging 2009 business year.
Furthest up the scale on the mood barometer is diving. 75% of the interviewed companies (PY: 45.5%) consider their business performance to be as good or better than the year before.
Viewed overall the mood in the maritime economy has significantly improved both in Germany and abroad!
The international maritime economy is focusing ever more strongly on boot Duesseldorf as the central marketplace for maritime goods and services in the heart of Europe. The comprehensive panorama of maritime products and services generates valuable synergistic effects that benefit all industry segments, and the expected 50,000 visitors from abroad give this event an international flair that is unequalled among marine trade fairs. The industry is looking forward with confidence and optimism to boot Duesseldorf 2011!
McLean, Virginia based FPSA (The Food Processing Suppliers Association) is a global trade association serving suppliers in the food and beverage industries. The Association's programs and services support its members by providing assistance in marketing their products and services, overall improvement in key business practices and many opportunities to network among industry colleagues. Among the association's programs and services to achieve these objectives is PROCESS EXPO, The Global Food Equipment and Technology Show.
Messe Düsseldorf GmbH and The FPSA recently announced the formation of a formal strategic alliance to increase the international reach of PROCESS EXPO as part of interpack’s worldwide product family.
Messe Duesseldorf will aid in the sale of booth space at PROCESS EXPO as well as well as promoting visitor attendance to food processors around the globe.
Pictured from left to right: Bernd Jablonowski (Project Director, interpack 2011), Hans Werner Reinhard (Executive Vice President, Messe Duesseldorf GmbH), Jan Erik Kuhlmann (President & CEO, Multivac), David Seckman (President & CEO, FPSA).
The renowned interpack trade fair, organized by Messe Duesseldorf, was founded in 1958 and developed over the decades into the number one global platform for the packaging and processing industry. The last staging of the show in 2008 featured 2,744 exhibitors from 60 nations and attracted 179,000 trade visitors.
“This partnership will significantly increase the presence of PROCESS EXPO in the international market, where Messe Duesseldorf is a leader within the processing and packaging trade show arena,” stated Scott Scriven, Chairman of FPSA. “With 7 international subsidiaries and 68 foreign representatives worldwide supporting Messe Duesseldorf in 127 countries, PROCESS EXPO will have unprecedented access to new markets,” he added.
“Messe Duessseldorf is pleased to be joining with FPSA in the formation of this partnership. The exponential growth of PROCESS EXPO since the announcement of the move to a biennial show tells us that strategically, this is where we need to be in the North American market. We are now pleased to offer our existing customers a new platform,” added Hans Werner Reinhard, Executive Vice President of Messe Duesseldorf.
PROCESS EXPO will be held November 1-4, 2011 at the McCormick Place Convention Center in Chicago, Illinois. www.myprocessexpo.com
interpack will return to the fairgrounds in Duesseldorf, Germany May 12-18, 2011. www.interpack.com
2010 is stacking up to be a good year for U.S. companies seeking export markets and participating at Messe Duesseldorf’s trade shows not just in Duesseldorf, but at the company’s satellite trade fairs in other markets, from Brazil and Australia to China, India, Russia and Singapore!
A total of 987 U.S. companies have participated in, or will participate, in our worldwide roster of trade shows in 2010, occupying over 250,000 square feet of net exhibit space – enough to completely fill nearly four and half US-football fields end to end and side to side!
Leading the pack this year, as always, is the renowned MEDICA and COMPAMED trade fairs this November in Duesseldorf. The show will feature over 420 US-based exhibitors (a 5% increase over 2009), not mentioning the numerous others who participate in the show via European or offices based elsewhere in the world. Add in 48 companies from Canada and 10 from Mexico at MEDICA and COMPAMED, and the show is the largest contingent of North-American based exhibitors at a medical industry event outside of the western hemisphere!
Other events in Duesseldorf, # 1 worldwide for their respective industries that have occurred this year, included wire/Tube (120 US exhibitors), glasstec (58) and the upcoming K trade fair later this month (112), just to name a few.
Saddled with a sluggish economic recovery at home, exports have proven to be an important way to grow business and stay competitive with growing international competition. Kudos to these US companies that are actively embracing export market opportunities!
We’ve been showing the way for nearly 30 years!
Since 1982, Messe Düsseldorf North America has been a resource for US companies seeking new international market opportunities. We have served as an international like to innumerable U.S. companies over the years, assisting with everything necessary to exhibit at or visit one of the trade shows organized by the Messe Düsseldorf group of companies around the world.
For nearly 30 years, MDNA has brought market partners together to ensure that exhibitors and visitors find customers or providers of service and merchandise they are looking for.
Solar energy has increased at a remarkable pace in the United States and throughout the world over the past decade. The resulting cost per kilowatt-hour of solar PV (photovoltaic) systems has been dropping while electricity generated from traditional fossil fuels has become increasingly expensive. As a result, industry experts predict that solar power will reach cost parity with conventional power sources in many U.S. markets by 2015.
In July 2010, the administration of U.S. President Barack Obama announced $2 billion in new investments to help build clean energy technology and create thousands of jobs in the United States. Industry analysts now believe that the United States and Germany will be the largest PV markets in the world within five years, with expected market growth rates of 20 percent annually.
Embracing these dynamic international market directions, glasstec 2010 will now also cater to an industry segment widely considered to be the world's fastest growing energy technology: solar energy production.
Under the name solarpeq – International Trade Fair for Solar Production Equipment – this interesting and exciting trade show opened its doors today in Duesseldorf, Germany. In 2008, the last time glasstec was held and before solarpeq was conceived, over 150 glasstec exhibitors introduced their innovations within the solar/photovoltaic sector, and now this year 250 exhibitors from 30 countries will present their companies and products at the debut of solarpeq.
solarpeq is open to all companies offering process engineering / production equipment for thin film and crystalline PV - from machinery and equipment for the production of solar applications to suppliers of components and raw materials, and will highlight the following product categories:
Cell and module production (crystalline and thin-film)
Silicon and ingot production
Components and process-accompanying technology
Measurement and testing technology/software
Be sure to join us in embracing this technology and this new trade show platform for the production of solar based power: SOLARPEQ 2010!
We’ve all seen them, perhaps been one of them in fact: that sad little booth with almost nothing in it. Perhaps a few brochures set out on a draped table, the empty boxes tucked beneath or stuck back in the corner. Maybe even the booth representative isn’t there, perhaps walking the show floor.
The investment of time and money has been made to get the space and get to the show, but it appears nevertheless that the company is operating on a shoe-string budget, and it shows - even if it really might not be.
There are many reasons why companies choose to participate in a trade show, but the bottom line is that you’re looking to put your best foot forward and make the biggest splash that you can. First impressions count.
At our trade shows in Düsseldorf, instead of pipe-and-drape schemes, we offer booth construction packages – known as system stands. They come with the basic elements and you do the rest! Even in the US Pavilions that we organize, the same procedure applies.
Take a basic package and turn it into something special, something that reflects your company’s corporate image, and something that reflects your marketing strategy. Some things you can do to give your booth that extra “oomph” include:
Affix graphics to the walls
Have your company logo placed on the sign above your booth
Order a video monitor to play a looping company DVD
Get a free-standing literature rack for easy access to your company brochures
Green it up! Get a plant or two.
Display cases brighten up your booth and make it easier to view your product samples
Bring multiple product samples and brochures
Have some “give-aways” available, even perhaps just a few for VIP visitors
Go from this...
Just a few simple upgrades can make all the difference in the results of your trade fair participation.
Messe Düsseldorf North American can advise you on your booth options and prevailing trends in booth design. Let us know how we can assist you in making your participation at one of our trade shows the best it can be!
Creative, colorful and vibrant - the make-up artist design show is an all-professional trade show featuring product presentations, talks and seminars that is reserved exclusively for make-up artists. So far only London, England has hosted such an event in Europe for professionals. make-up artist design show, however, is the only major international trade event covering the European mainland.
At the premiere of the make-up artist design show last March, 1,900 trade visitors came toDüsseldorf to learn from the leaders in the make-up business. A well-attended conference featured international make-up artists from films, TV shows and theater productions, such as Vittorio Sodano, who was nominated for an Academy Award in 2007 and 2010, Barney Burman, Academy Award winner, and Bernd Staatz, head make-up artist for the German Opera am Rhein.
Additionally, two top-notch beauty industry events are held concurrently with make-up artist design show:
Sporting some of the new attire is your boot Düsseldorf team from Messe Düsseldorf North America in Chicago:
Anne Meerboth-Maltz, Justin Kesselring, Eva Rowe and Tom Mitchell.
From its modest beginnings in 1969, the idea of organizing a boating & watersports trade fair so far inland was first met with a lot of skepticism.The first ever boot Düsseldorf filled up a single exhibition hall with 116 exhibitors.As it turned out, that was just the first chapter in a major success story.Now in its 42nd run, boot Düsseldorf is renowned worldwide as the leading fair for boating and watersports, and as a testament to how much the show has grown, boot Düsseldorf now fills 17 exhibition halls on 2.3 million square feet, features over 1,500 exhibitors and brings around 240,000 trade visitors.
At the helm for 39 out of those past 42 years, former project director Abdul-Rahman Adib lead boot Düsseldorf on its way to the top.Now the torch has been passed to new project director Goetz-Ulf Jungmichel, and with this new project director come some new, innovative ideas:Mr. Jungmichel has been working to rebrand boot Düsseldorf to keep things fresh. It begins with embracing a new motto: to "enjoy a 360° water sports experience".This sets a new standard and extends boot's concept proving that joining in water sports and having fun in the water is for everyone!Attendees are encouraged to actively participate in one of the many “infotainment” areas:
1) Suit up and submerge yourself in a second dive tank in Hall 3
It’s no easy task to take a concept that has worked so well over several decades and completely rethink the entire process, and of course, no one would completely scrap the entire backbone of the show.Mr. Jungmichel has, over the past year, struck a good balance between the old concepts that turned boot Düsseldorfinto the powerhouse that it was and new concepts that will sustain the leading trade show for many decades to come.
Potential exhibitors wishing to take advantage of this premier event for boating and watersports should consider signing up soon to be considered for prime placement – hall planning begins after June 30!To request exhibitor materials, you can download registration forms here, or contact us at MDNA for more information!
A word of advice to anyone considering playing background music in their stand: DON'T FORGET YOUR GEMA LICENCE!
GEMA is the Society for musical performing and mechanical reproduction rights (translated from German: Gesellschaft für Musikalische Aufführungs- und mechanische Vervielfältigungsrechte) and plays counterpart to ASCAP here in the United States. GEMA licenses the right to perform and playback songs and musical works created and owned by the songwriters, composers, lyricists who are members of GEMA and affiliated foreign entities.
Officials from GEMA are present at German trade shows in order to enforce these rules. Companies should be aware that getting caught playing back protected media without a license leaves them subject to some very hefty fines!
So if you want to add some background music at your stand, licensing is usually very simple. Just keep the following in mind to avoid an unpleasant encounter with GEMA officials:
Fill out form 4C34 in your trade show exhibitor manual. . This is how you apply for your GEMA license. GEMA invoices the exhibitor for royalties. The amount payable depends on type of reproduction and also the size of the stand.
Be sure to have the GEMA license with you at your stand in case if agents stop by to check.