Messe Düsseldorf North America - Trade Show Daily

Slapped with Snow & Piles of Paper!

Posted by Robert Self on Fri, Feb 20, 2015 @ 11:30 AM

Winter is hard. Few can argue against that. It’s cold. The sun barely shines. Shoveling starts. Delays commence. And cabin fever sets. But despite the numb fingers and all, we would like to give you hope and remind you that brighter days are ahead!

IMG 4455 resized 600

(Photo: Typical Chicago Winter - 2015)

Now, I don’t know about you, but when winter comes around I just tend to move slower – and we see the same mentality occur in the trade show industry. Sure, the main seasons for trade shows to occur are in early Spring and early Winter, but much planning for these shows occurs… well… now.

There are forms to fill out, documents to sign, invoices to pay, and more! We can’t allow our desire to remain sluggish take over! But when all you want to do is hibernate, how can you possibly keep up the momentum to plan for a show? Simply put, it’s the dedication that goes into a project that allows momentum to forge onward. Let me give you an example:

Two weeks ago our Chicago office was basically slapped by Mother Nature, who thought it funny to dump 19.6 inches of snow on the city - making for our fifth largest blizzard in Chicago’s recorded history.

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(Photo: There's an actual car under there)

But, being the thick-skinned, snow-savvy people we are as Chicagoans, we still trekked out in cold using our streets and the ‘L’ (our public transit system) to get around, as no travel bans were placed. I, for one, was one of those crazies – just out for a casual stroll to my Super Bowl Sunday gathering. NOTHING was going to keep me from the food, friends, football game, food, commercials, food, Katy Perry half-time show, food, and food. And for most Chicagoans alike, it was business as usual. (Granted there were a few… casualties. See: photo of abandoned car).

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(Photo: Abandoned cars remain in middle of Chicago streets
from previous night, blocking plows & tow trucks)

While many Chicago offices, including ours, placed our safety before work and allowed us to remain home considering the danger element, there were still people crowding the streets on Monday morning. Our office in particular saw an amazing turnout. Because we know our shows are time-sensitive projects, and we want to make sure we’re on top of our game. That desire to meet deadlines and to plan ahead for any road bumps we may cross brought us through the tundra and to our computer screens. For you, our exhibitors & visitors.

Here’s another: Currently, our building is experiencing some electrical issues unrelated to our particular office, which has made the heat go out. It is currently -15 degrees Fahrenheit outside our windows, while the west coast parodies what hardship feels like. Once again offered the safety to stay home until the issue is fixed, what did we do? We put on another layer, sucked it up, and came anyway.

You see, problems can come at you from all angles without you ever being able to see it coming (much like weather). But rolling with the punches, remaining optimistic, and most importantly planning ahead allows you to find the solutions. In this particular case the solution just happens to be an extra pair of long underwear.

Basically, any show that we organize for the early Winter season (i.e. September-December) undergoes heavy organizing during this, the dreaded dead depths of the late Winter season (i.e. January-March). But we’re here to send you reminders, give you calls, and motivate you. Many deadlines may be approaching for shows in your industry. So while winter is hard, the sun is rising earlier/setting later. The snow and ice are thawing (at least right before it freezes again). And the first day of Spring is next month! Besides, the groundhog reared his head nearly three weeks ago – so we’re half way out of the woods! So here’s to early planning! And if you ever have questions or doubts, you can always reach out to us! Our contact information is below!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: [email protected]
Twitter: @mdnachicago

Topics: MEDICA, trade show, Düsseldorf, Messe Düsseldorf, International Trade Shows, GDS, REHACARE International, Trade Show Planning, Messe Dusseldorf North America, Chicago, Compamed, CARAVAN SALON, A+A

Advice to New Exhibitors at MEDICA 2014 from a Newbie

Posted by Robert Self on Wed, Nov 5, 2014 @ 13:43 PM

So, you’ve made the cut. Your application was turned in. Your acceptance letter has come back. You set forth all those last minute booth design details. You coordinated the logistics. And it’s official. You’re going to MEDICA. And you’re hoping you’re totally prepared as a first-time exhibitor.

Well, don’t fret. As a newbie to the game myself, I can commiserate with the overwhelming feelings the trade shows as large as MEDICA can present. But I have a few tips and tricks to help ease your mind. And for those who’ve even attended for 20+ years, you might find this refreshing!

1. Ask for Help.

It is true that you are travelling to Düsseldorf, Germany, where the German people speak German. But if you’ve never been abroad before, I can tell you it is far more common than you think for people to speak English – both inside the fairgrounds and out! If you are lost, confused, or just want general directions to the nearest bar that sells Alt Bier, ask a friendly Messe Düsseldorf employee. They should be pretty easy to spot as they tend to wear uniforms with the Messe Düsseldorf orange ties or scarfs. They will also be carrying a nice name badge upon their outfit like this:

Namenschild

2. Dress to Impress.

European trade shows do tend to be more formal than we are often used to in the States. It will not be uncommon for you to see even attendees at the show dressed to the nines. However, on this note I must add that comfortable shoes are a must. You may be very used to standing a lot at other trade shows, but the Messe Düsseldorf Fairgrounds are large enough for you to consider skimping on your workout regimen for a month (that’s including the Thanksgiving season, folks)! Wear professional shoes, but practice breaking them in first.

3. Bring enough Business Cards to Fill your Suitcase

Okay. Checking another entire bag may be a bit drastic. But it isn’t as common yet to see lead retrieval systems in Germany (for many many many cultural and legal reasons). European business still values face-to-face communication and handing over a business card is sort of like your receipt from that interaction. And you will be interacting. A lot.

4. Punctuality is Key.

American culture has trained us to set meetings and arrive “fashionably late,” meaning roughly 5 minutes past the set time. Germans are more culturally attuned to “on time is late.” So make sure you’re prepared. Know where you’re going, and even review a map of the city or map of the trains ahead of time. On that same note, it is best advised that you don’t pack up your booth early. It is more professional and formal to stay until the very last minute.

5. Relax and Enjoy it!

You’re here on business, sure! But the planning that it takes to exhibit at a show is usually harder than being present. I’m not going to advocate the motto of “90% of success is just showing up”, but I will advise you take a deep breath, smile for the attendees, and enjoy yourself abroad. In fact, with one MEDICA show under your belt, you deserve to pat yourself on the back, because now you’ll be über prepared for 2015!

Speaking of which: Make sure to keep those eyes peeled for the open registration announcement for MEDICA 2015 around early December!

If you have any other questions, comments, or concerns – get in touch with us at [email protected]. We’re happy to help. I also advise you follow us on Twitter @mdnachicago where we post helpful tips often!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: [email protected]
Twitter: @mdnachicago

Topics: Germany, MEDICA, exhibiting, Düsseldorf, Messe Düsseldorf, Experience

Behind the Scenes Are the People

Posted by Robert Self on Sun, Sep 28, 2014 @ 19:22 PM

I am one of the newest members to the Messe Düsseldorf North America (MDNA) team. Actually, I am thenewest person to grace the office with my presence full time; the office is probably a little bit louder now. I’m walking into the trade show management industry with a rather fresh perspective.

I started with the MDNA team in January 2014. I haven’t even worked here a full year, and there is one thing I can say with certainty: trade show management is a team sport. We are a small office, consisting of roughly 12 employees and I have to say, it is impressive how much work this team truly takes on. What many exhibitors don’t know about us, is that we don’t only manage shows in their industry, but across multiple industries, and in multiple countries!

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Pictured (Top row, L-R):  Johanna Buehler, Justin Kesselring, Matt Spiekhout, Galina Yukhvid
(Bottom row, L-R): Sebastian Wille, Robert Self, Inga Otgon

 


Now, there’s a lot that happens “behind the scenes” of managing any project, and trade show management is no exception. In many ways, I go about my day as most people in corporate America do: I start my day with coffee and groggy “hellos” (and actually “Guten Morgens”) thrown about. When I finally embrace the willpower to check my emails, the races start. Somewhere in here I black out, and come to around 4:30 when it’s time to power down and go home.


However, when you look closer, you notice the fine tasks that require careful attention – the many cogs and wheels that somehow (due to black magic, I’m sure) come together in the very end and produce some pretty immaculate events. But it’s no witchcraft. It is the careful planning, the ideas bounced off one another, the willingness to offer help that gets these shows where they need to be.

So who are these 11 other brave souls who manage trade shows at MDNA? For many “veteran” exhibitors who’ve attended shows for countless years, we are like the distant cousins who meet back up at each family reunion in Düsseldorf, Germany. They know the routine, and therefore have long standing personal relationships with us.

I have listened as each of our project managers rattle off the names of the people they know from company A or company B, and all from memory. I have witnessed as my colleagues reunite with exhibitors and exchange hellos as old friends. I have also been asked countless times how my colleagues are doing whenever they aren’t around. So for our newer attendees and exhibitors, whether in our pavilions or in individual space, I implore you to get to know us for yourselves! We’re friendly, I promise! And we like to know you as well.

Being the newest person in the office can be daunting, but I know I have a network of helpful, friendly colleagues who don’t question extending a hand. So shake up the day and start a conversation; we may be busy, but we enjoy the interruption. It reminds us to put you first for customer service.

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: [email protected]
Twitter: @mdnachicago

 

Topics: Düsseldorf, Messe Düsseldorf, International Trade Shows, Trade Show Planning, Chicago, Social Networking

Cheers! Gan Bay! Kanpai! Gun Bae!

Posted by Anne Meerboth-Maltz on Tue, Jan 29, 2013 @ 10:43 AM

Younger Asian Wine Drinkers Drive Growth in Five Key Markets

According the new “Asia – Opportunities in China and beyond” survey of the British market research institute Wine Intelligence, China will remain the most attractive Asian market for wine exporters in the next five years. But the wine industry should also take advantage of opportunities in Japan, South Korea, Singapore and even Taiwan – the other key Asian countries studied in the report.     describe the image  

The results are based on extensive qualitative and quantitative research with consumers, importers and distributors across Asia. This survey about Asian wine markets was commissioned by Messe Düsseldorf, organizer ProWein, International Trade Fair Wines and Spirits, held annually in Düsseldorf, Germany.

Although all five markets differ substantially - it would be a mistake for the wine industry to consider Asia as a single cultural entity - there are some trends and characteristics that can be observed across the continent. The new ProWein study shows that the trend towards every day, affordable imports is evident across Asia as wine gets away from its image of being purely a luxury product and becomes more attractive to younger consumers. They in particular like wine as part of their lifestyles and show a real interest in understanding it better. The on-trade is often the best way to target these consumers.

describe the image                                China’s spectacular growth is likely to continue due to improved ranges in supermarkets and more affordable pricing. Consumers are associating imported wine with sophistication and wellbeing and the number of imported wine drinkers is expected to increase well beyond the current 19 million.   

In Japan, much of the market growth is being driven by the off-trade, as consumers turn away from the on-trade for economic reasons. Wine is increasingly part of a meal for Japanese families as they embrace more Western-style eating habits. With 47 million regular wine drinkers, Japan is a relatively mature market for wine, with younger consumers regarding wine as a trendy drink and more open to “experiment” than older Japanese wine drinkers.

In South Korea too, growth is coming from younger people. The market has a huge capacity for growth: wine accounts for just 20% of drinks sales and is regarded by many Koreans as a special-occasion beverage. But the market has been growing steadily since 2000, particularly when it comes to Chilean imports and sparkling wines.

Singapore is the smallest of the five markets but the wine industry here is already buoyant, with an increasingly knowledgeable population keen to learn more about wine. Strong brand identity and high volumes are often the key to success in this geographically limited market.

Taiwan is a more problematic market for wine exports than the other Asian countries. There are more barriers facing the wine industry, including a ban on internet sales, high taxes and few English language speakers. The high price of wine and lack of female drinkers are also factors that limit opportunities in Taiwan. But again, younger consumers are showing an interest in wine and helping it to not be regarded as a prestige product.

The upcoming ProWine trade fair in Shanghai (organized by Messe Düsseldorf Shanghai and China International Exhibitions) is the ideal venue to get access to this lucrative Asian wine market. From November 13 - 15, 2013, ProWine China will offer both international and domestic producers of quality wines and spirits a platform, thereby giving Chinese retailers and importers a comprehensive overview and the opportunity for productive business contacts. A diverse supporting program consisting of tastings and seminars will complement the exhibits. With ProWine China, Messe Düsseldorf brings the successful concept of Düsseldorf ProWein to China.

Topics: Messe Düsseldorf, International Trade Shows, wine, wine and spirits, wine show, alcohol, trade fair, China, Shanghai

MEDICA HEALTH IT FORUM with App Circus

Posted by Ryan Klemm on Fri, Jul 13, 2012 @ 10:19 AM

mr bertini welcome1

The market for smart phones and tablet computer Apps is booming.  What appeared to be nothing more than a gimmick even a couple of years ago is now coming of age.  Apps may not only revolutionize the private healthcare market, some of them also have the potential to influence how we deal with medicine at home, in hospitals and in medical practices.

MEDICA 2012 in Düsseldorf (November 14-17) will provide an overview of the latest health industry app trends and some sample applications.

Parallel to exhibits on display, the App Circus will be incorporated as a program element into the accompanying MEDICA HEALTH IT FORUM (organized in cooperation with “dotopen”).  At the App Circus, innovative health apps will be presented by their creators with the goal of bringing developers, start-up companies and the organizations involved in the software development together with potential users and project partners from the medical sector and on the purchasing side.

Industry experts involved in the concept believe that major and exciting opportunities particularly in the areas of prevention and treatment adherence exist, and could be particularly App-ealing to the health insurance industry (lazy pun intended - feel free to groan).  Some examples of App technologies underway:

  • Patient self-adherence to medicine dosage regimens / dosage reminders / medicine compatibilities
  • Patient self-treatment in the home directed remotely by a doctor
  • Hospital, nursing facility, and private practice access to specialized apps to view up to the minute patient information and treatment data
  Apps panthermedia DetlefKrieger 120   

The above examples show how the development of new Apps for the health sector is an exciting and vibrant topic.  The presentations of new solutions will certainly provide plenty to talk about once again at MEDICA 2012.

Visitor entrance tickets for MEDICA 2012 will be available for advance purchase online starting in August 2012 at http://www.medica.de/2130.

available on appstore To download the MEDICA App,
visit http://app.messe-duesseldorf.com/,
or find it at the iTunes App Store!
 

 

 


Topics: MEDICA, medical equipment, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, wireless, Messe App, App, App Circus, MEDICA Health IT Forum

Singapore: Southeast Asia’s Hot Medical Device Market

Posted by Ryan Klemm on Tue, Jun 26, 2012 @ 16:04 PM

I’ve been lucky to visit the Southeast Asian island-nation of Singapore a couple of times, and came home impressed by the friendliness of its citizens, the orderliness of its society, the gleaming sky scrapers, and its forward thinking approach to business.

However, as a born and raised Chicagoan, I couldn’t get over just how hot I felt there the entire time.  Perched near the equator, temperatures hover around the low 90s the entire year, equally during the daytime and night, and the humidity – oh, the humanity humidity!

To combat the incessant heat, I came to appreciate a refreshing local libation, known the world over as the Singapore Sling – a dandy cocktail created about a hundred years ago by an ingenious fellow named Ngiam Tong Boon, working at the Long Bar of the renowned Raffles Hotel.  If you find yourself in town, I’d highly recommend it.
       the famous Singapore Sling
                       ...but I digress.


But the country is also hot for another reason:

Singapore is taking the lead as one of Asia’s fastest-growing medical device markets.   It has established itself as a trusted and competitive location for leading medical technology companies to design, test-bed, manufacture and launch innovative products for Asia and beyond. The country has in fact emerged as a leading site in Asia for global medical technology companies to carry out key activities ranging from value engineering and medical device innovation to commercial manufacturing and regional headquarter functions. Currently, there are more than 30 leading biomedical science companies that have established their regional or global headquarters and manufacturing bases here.

To meet the demands of this fast-growing and dynamic market, the trade exhibition on medical technology manufacturing, MEDICAL MANUFACTURING ASIA 2012 is being launched (September 12-14, 2012)!  Jointly organized by Messe Düsseldorf Asia and the Singapore Precision Engineering & Tooling Association (SPETA), the show will be held in conjunction with the long-running trade show duo MEDICAL FAIR ASIA and OS+H Asia.

MEDICAL MANUFACTURING ASIA 2012 will showcase the complete process chain for medical devices, presenting a full comprehensive multitude of components, materials and solutions for the medical engineering industry. The show is expected to attract strong participation from some 150 leading international market leaders from 20 countries as well as 5,000 quality trade visitors from across Asia and beyond.

The exhibition is supported by Messe Düsseldorf in Germany, organizer of COMPAMED, the world’s leading international trade fair for suppliers of the medical manufacturing industry.  And leveraging on Messe Düsseldorf’s expertise in staging the world’s largest and most established medical technology exhibition, MEDICA, the biennial MEDICAL MANUFACTURING ASIA promises to be a key meeting place for industry professionals to network, discover new innovations, learn emerging trends and do business.

It’s a hot opportunity, and perfect excuse to grab a cool Singapore Sling while you’re at it!

Topics: MEDICA, trade show, Messe Düsseldorf, Compamed, Medical Device Manufacturing, Medical Manufacturing Asia, Medical Fair Asia, Singapore, SPETA

Dynamic Duo: wire Dusseldorf & Tube Dusseldorf

Posted by Justin Kesselring on Thu, Dec 22, 2011 @ 11:58 AM

wire photo    

wire Düsseldorf & Tube Düsseldorf, a true "dynamic duo" of trade fairs, is set once again for March 26-30, 2012. The shows now proudly boast that this next staging will be the largest in the history of the two fairs. With 1,200 exhibitors from wire & 800 exhibitors from Tube, the show will be spread through 15 of the halls of the Düsseldorf fairgrounds on over 1 million square feet of space. By comparison, however, wire & Tube came from rather humble beginnings.

Several regular exhibitors have commented that they remember exhibiting at these fairs before they were ever in Düsseldorf. Indeed the predecessors to "wire Düsseldorf" started in the late 1960s in London. Out of growing demand for a meeting point for the growing industry sector & a need for a central location, the previous organizers agreed to hold "wire" in Basel, Switzerland in 1972 on a two-year cycle, which lasted until 1984 when the fairgrounds became too small.

wire then moved to Düsseldorf in 1986, featuring 488 exhibitors on over 290,000 square feet. Tube was founded in Düsseldorf two years later in 1988 and together the two fairs grew robustly through the 1990s and have been staged together ever since. After a brief period of stagnation due to the economic climate in the early turn of the century, the shows began to show signs of growth again in 2008 and have continued this trend – even through the economic slowdown during these past few years!

Anyone in the wire & cable and tube & pipe industries know this is a must-see event. To register & purchase entrance badges to these trade fairs, simply go to www.wire.de/2130 or www.tube.de/2130 - your print-at-home tickets also include free travel on Düsseldorf’s extensive public transportation network.

Topics: Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, trade fair, wire, cable, City of Düsseldorf, pipe, tube, wireTradeFair, wire cable trade show, tube pipe trade show

ἀνάγκᾳ δ’ οὐδὲ θεοὶ μάχονται

Posted by Ryan Klemm on Fri, Nov 4, 2011 @ 09:28 AM

Anánkāi d'oudè theoì mákhontai
   - Not even the gods fight necessity.

Simonides of Ceos
Greek lyric poet (c. 556 BC-468 BC)

describe the image     

Weeeee, it’s sure been a heckofa week!  Just a week ago the stock markets soared after the EU seemingly averted a looming debt crisis.

Here in the US, the media was gushing about “Rocktober” – the best gains on Wall Street during the month of October since sometime in the early 1970s.  Even yours truly thought it noteworthy enough to throw up a clever and witty yet informative blog post about it.

 

Then earlier this week it appeared that the whole shebang was on the verge of unraveling:

  • For some reason, the Greek prime minister unexpectedly announced he was going to put the agreement to a national popular vote referendum.  Chances of passage: ZERO.
  • Stunned EU Leaders, notably those of Germany and France, issued withering responses and threatened to withhold further bailout funding for the cash-strapped country.
  • Stock markets plunged worldwide.  Buh-bye Rocktober.
  • The G20 Economic Summit convened in Cannes, France, coincidentally - whereby everyone could read the Riot Act to the Greek Prime Minister in person.
  • Greek Prime Minister cancels referendum Thursday, now facing a parliamentary confidence vote Friday.

The ancient Greek poet Simonides wrote, "Anánkāi d'oudè theoì mákhontai" ("Not even the gods fight necessity").  Seems the Prime Minister of Greece was unfamiliar with the sentiment.

I've also been wondering all week what the Greek version of Windex is.

Topics: international business, Düsseldorf, Messe Düsseldorf, International Trade, International Trade Shows, Greece, Economic Crisis, Euro

How Hip Do You Want to Be? Tragically Hip! Check out GDS...

Posted by Anne Meerboth-Maltz on Fri, Aug 5, 2011 @ 10:52 AM

 GDS logo

 

 

GDS 2012 image

 

 

It’s time to get out of your sweat pants and start looking hip! The urban and streetwear trends for the next season are super colorful and can make you look like a 1000 bucks from head to toe. The young fashion for the Spring/Summer 2012 season with its three themes “Color Up”, “Preppy Yachting” and “Soft Seventies” looks modern, cool and uncompromising with bright colors: grass green, bright pink, bright yellow, pool blue and red for shirts, pants and shoes (no worries, you will not look like a canary). The look of urban and streetwear is sporty and preppy with rolled-up chinos, shorts combined with cotton shirts and comfortable lace-ups or casual espadrilles. In addition to classic, sporty maritime looks with striped patterns and traditional red-white-blue color combinations there is also a lot of natural flair. Elaborate woven sandals and platform sandals on high cork wedges together with flowing floral dresses and flared jeans in attractive washes refer to the 70’s.

To experience all these trends and be ahead of you time, just visit GDS 2011 – International Event for Shoes & Accessories and GLOBAL SHOES 2011 – leading trade show for sourcing in Düsseldorf, Germany. That’s where some 1,280 exhibitors from 42 countries will showcase their shoe, bag and accessory collections for the Spring/Sumer 2012 season from September 7 – 9, 2011. Daily fashion shows will demonstrate how trendy shoes can be combined with stylish clothes to create the perfect outfits. This is a trade only event and you can order your free entrance pass online at www.gds-online.com

   GDS Hall3

Get more information from Messe Düsseldorf North America at (312) 781-5180 or visit the website for a list of all labels represented at these hip trade fairs.

You should have listened to your mom and kept your favorite 70’s flare jeans!

Topics: Messe Duesseldorf, Messe Düsseldorf, GDS, shoe trade show, GLOBAL SHOES, GDS 2012, Dusseldorf shoe trade show, Dusseldorf shoe trade fair

Badges!? We Don’t Need No Stinkin’ Badges!

Posted by Ryan Klemm on Mon, Jun 6, 2011 @ 16:23 PM

If you recognize this as a line uttered to Humphrey Bogart in the 1948 film Treasure of the Sierra Madre, safe to say you’re a movie fanatic.  More widely recognized, the sentence was spoofed into one of the many memorable and funny throwaway lines in the Mel Brooks’ classic 1974 comedy movie Blazing Saddles.

 

 

 

 

describe the image©1974 Warner Bros.
All Rights Reserved.

The “Badges? We-don’t-need-no-stinkin-badges!”  quote always seemed to illicit a laugh as we tended to the credentialing and distribution of exhibitor and visitor entrance passes for our trade shows at the Duesseldorf fairgrounds.  For until quite recently, our trade shows in Duesseldorf didn’t actually require name badges.  Rather, each exhibitor and visitor was provided with an entrance ticket.  Each ticket was simply that:  an admission ticket with a magnetic stripe on its backside that allowed the card holder to pass thru the turnstiles at the entrances to the fairgrounds.

Name badges, as we know them from trade shows here in the United States and elsewhere, were non-existent.  Exhibitors and visitors alike were coached to bring plenty of business cards to exchange during the event.  Lead retrieval units, therefore, were also non-existent.
 

However as of the beginning of 2011, all that is now starting to change.

Staring this year, Messe Duesseldorf has upgraded its infrastructure, using some of the most modern technologies to streamline and track the show’s attendance demographics better. Each visitor to our trade shows in Duesseldorf now is encouraged to register online and to purchase an entrance pass / name badge.  Each badge now identifies the bearer’s company name clearly on the front side of it, and also contains a distinct bar code that allows the visitor swipe their card as they pass thru the entrances to the show.  Plastic name badge holders are available on-site, so that the badges can be worn.


And of course, these badges also continue the dual purpose of serving as a ticket to ride Duesseldorf’s public transportation network (known as the VRR).

Exhibitors and visitors are still encouraged to bring plenty of business cards, but it is with the hope that eventually these badges will also be used as a proper visitor ID, containing the visitor’s credentials that can be scanned into a lead retrieval unit.  Some of the obstacles that must be sorted out still remain, especially how to reconcile the handling of proprietary personal information against Germany’s strict federal data protection laws.

To be sure this is an important step forward and one that most certainly will be welcomed by many companies that participate at our trade shows!

Topics: trade show, Messe Duesseldorf, Messe Düsseldorf, trade fair, Trade Show Planning, Exhibitor Badges, Visitor Badges, Lead Retrieval