Messe Düsseldorf North America - Trade Show Daily

Duesseldorf Packing It In on the World Stage

Posted by Ryan Klemm on Fri, May 20, 2011 @ 14:57 PM

The past week in Duesseldorf, Germany was – to put it lightly – momentous.

The city put itself front and center on the international stage in more ways that one, and admirably once again demonstrated that it is comfortable player among the first-tier of world-class cities.
eurovision1 In the span of a week, Duesseldorf hosted not only the world’s largest and leading international packaging trade show, interpack, it also simultaneously hosted the renowned Eurovision Song Contest at the Esprit Arena, adjacent to the Duesseldorf fairgrounds.

For those of you who aren’t familiar with the Eurovision Song Contest, this event is perhaps one of the most watched annual TV spectacles in Europe.  Each European country submits a single band or singer performing a single song in a viewer / voter elimination contest, and then on the final night after the field has been narrowed to just 25 countries – the whole of Europe votes for their favorite by text-message voting.

The air was electrified on Saturday evening, May 14.  The city of Duesseldorf turned into one giant block party as thousands converged to the old city and the banks of the Rhine River to watch live coverage on outdoor large screens of the events inside the Arena.  Restaurants, bars and nightclubs were packed to overflowing and the narrow streets outside were full as everyone watched and waited to find out this year’s winner, Azerbaijan (Europe!?) for its contestants’ (Ell/Nikk) entry Running Scared.

At right:  Nikki Jamal and Eldar Kasimov of Ell/Nikki representing Azerbaijan celebrate on Saturday, May 14, 2011 with the Eurovision trophy and their national flag after winning the Grand Final of the 56th Eurovision Song Contest.  © AFP/GETTY IMAGES

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On the dual track, interpack returned to the Duesseldorf fairgrounds also to rave reviews and a palpable perception that the industry is once again on the uptick.  Featuring over 2,700 exhibitors from 60 countries, the show attracted a total of 166,000 trade visitors – 60 percent from outside of Germany.  Particularly striking was the further significant increase in the proportion of decision-makers attending the show over the previous staging in 2008.  Almost three quarters of trade visitors reported they came from management with decision making authority – a remarkable figure!

At the same time SAVE FOOD International Congress was held, highlighting the ongoing conflict between nutrition, packaging and sustainability.  In collaboration with the Food and Agriculture Organization of the United Nations (FAO), this meeting attracted some 300 participants and dignitaries who discussed the magnitude and causes of global food waste and explored the contribution that improved packaging could make in the fight against food waste.

And Duesseldorf handled all these important international events with flair.  For a week under sunny skies the city became the international stage for business and culture, a remarkable feat that many other aspiring cities undoubtedly envy and aspire to.

Congratulations Duesseldorf!

Topics: Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, City of Düsseldorf, packaging, interpack, visit Dusseldorf, Dusseldorf bars, Dusseldorf pubs, Dusseldorf nightlife, Duesseldorf nightlife, Dusseldorf nightclubs, Duesseldorf bars, Duesseldorf nightclubs, Dusseldorf entertainment, Duesseldorf entertainment, SAVE FOOD, Eurovision, Song Contest, Anuga Foodtec, PMMI, Pack Expo

1000 Followers Twitter Contest, Win an iPad!

Posted by Daniela Knoll on Mon, Apr 18, 2011 @ 09:22 AM

cute twitter logoWe’ve been very lucky to have all of our clients and business partners, and with Twitter, all of our Followers. To show our appreciation we’re going to give you a chance to win an Apple iPad!

But as we’re not quite at 1,000 followers just yet we are going to use our prize as a bribe. Help us get there. In return we will randomly draw Twitter usernames for our fabulous prize.

Rules:

1.  Must be following @mdnachicago on Twitter.

2.  Must copy and paste the message exactly as it is posted below. Only correct entries will count.


3.  One entry per day for the entire length of the contest. Any more than one will count as just one. Any extra tweets just shows us you love us!


4.  One Twitter account per person. Entering under multiple accounts is strictly prohibited. Those found using multiple accounts will have their usernames with the least amount of entries taken out of the drawing.


5.  Prize cannot be returned or refunded.

Have fun!

You can enter once per day. Every day you tweet this exact message, it increases your chances for the Apple iPad! Here’s how to enter: Copy and paste the following EXACT message into Twitter and tweet it:

Follow @mdnachicago for trade show news, info and list of world leading trade shows! Follow to win an iPad! #mdnaprize http://bit.ly/hWHzh3

The goal for us is to get to 1,000 followers on Twitter, so once we get to it we’ll do the drawing!

The Drawing:

Once the contest has closed, we’ll jot everyone’s usernames down on bits of paper and toss them into a bowl after careful review to ensure the users are following each rule posted above. We’ll do a drawing and post it to the site where everyone can see who won! Once the winner has been posted, we will contact the winner via a Direct Message on Twitter to collect more information. We’ll need your mailing address to send your prize to (and if we’re unable to make contact or collect your shipping information within one week, we’ll re-draw for your prize and give it to someone else). Once your prize has been shipped out, you’ll be notified that it’s on the way.

Good Luck and Thanks for Following!

Topics: trade show, Messe Düsseldorf, trade fair, trade show organizer, contest, iPad, Twitter contest

Social Media and the Trade Show

Posted by Ryan Klemm on Fri, Apr 1, 2011 @ 14:49 PM

I’m going to make a bold statement.

Trade shows will never be replaced by “virtual” events.  Ever.

There.  I said it.

After all, attending a trade show enables visitors and exhibitors alike a unique experience to meet face to face.  It’s essentially a "sensual" experience – meaning that you get to see the products and services available from the exhibitors first hand.

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You can touch the equipment on display, see it in operation, ask questions, have aspects explained to you directly.  Hear how loud (or quiet) it runs, see if it produces any odors, or expends heat.  All important things to observe and think about when making a decision about incorporating equipment into your company’s production line.

Sure, you can have a virtual meeting with a supplier or client on Skype to see their face as they talk to you.  Or watch a video that has been sent over.  But nothing replaces that face to face, human interaction.

Nevertheless, what is now happening and evolving technology-wise is particularly exciting in the trade show industry.  For example, Messe Düsseldorf is embracing many forms of social media as a value-added tool for clients to connect, learn, interact, and keep informed of everything that is going on within the trade show and the industries we serve!

describe the image   Take for instance, the Messe App that can be downloaded for free onto your Apple iPhone, iTouch, or iPad. It features offline search features, Google Maps integration and interactive floor plans that enable the user to prepare for the trade show visit.  With this small app you can keep all current information about the fair in the palm of your hand, and of course take it with you to the show.  

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Twitter also is being embraced as an interactive means of not just following basic and interesting updates about the events, the industry, and everything else, but allows you to connect with others attending the show in a meaningful way!  (Follow Messe Düsseldorf North America’s tweets at http://twitter.com/mdnachicago, or Messe Duesseldorf in Germany @MD-GmbH in Germany, or one of our trade shows like #interpack2011, wire Düsseldorf @wiretradefair, Tube Düsseldorf @tubetradefair, MEDICA @medicatradefair, etc.)

In the future it is not inconceivable that how one visits the show can be tracked in such a way that if it is observed you are seeking specific products at one of our events that you could also get a "tweet" reminding you that there are other like products or other interesting companies in certain locations at the trade show that you haven’t visited yet.


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You can also become a fan of Messe Duesseldorf North America on Facebook and see others who are fans, interact, and initiate dialogues.
Share your experiences in Düsseldorf, industry news, or even commiserate with each other about the lofty hotel prices in Düsseldorf when a trade show is underway!

 
If you’re reading this blog you’re undoubtedly already tuned into all of these various social media tools – but why not share this with a friend or colleague?  Let them know about Messe Düsseldorf and the world-leading events that are held there.  Inform your staff who will either be working your booth at the show or simply attending.  Your experience and results will undoubtedly be enhanced!

Topics: Messe, Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, Messe App, Social Networking, Social Media, Twitter, Facebook

Help Japan

Posted by Ryan Klemm on Fri, Mar 18, 2011 @ 14:57 PM

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Last week, on Friday March 11, 2011, a disaster of epic proportions visited the island nation of Japan.  While most of the western hemisphere was asleep in the middle of the night, it was mid-afternoon there when a massive 9.0 earthquake struck, followed almost immediately by an angry sea that sent a 6 meter tall tsunami crashing ashore, destroying everything and everyone in its path.  
Subsequently, power was knocked out to the seaside Fukushima nuclear power plant, resulting in radiation laced explosions, and a still unfolding probable meltdown of the reactors’ cores – the likes of which haven’t been seen since the Chernobyl disaster in the Ukraine a generation ago.

Messe Duesseldorf is a global company, and urgently we sought and have maintained contact with our colleagues at Messe Duesseldorf Japan.  Thankfully, their Tokyo office made it thru the quake with just some minor damage, and more importantly we’ve received welcome reports that our colleagues there, and their families, reported no injuries.  Their concern has turned toward reaching out to Messe Duessseldorf’s Japanese clients, working to determine how they have fared.

Engage in Some Global Giving

On behalf of our trade show visitors and exhibitors, Messe Duesseldorf North America has made a significant charitable donation to the American Red Cross for its Japanese earthquake and tsunami relief efforts.

We invite all who read this to consider also helping Japan in its time of crisis.  Several of the following organizations are accepting donations:

  • The Red Cross.  Visit www.redcross.org or text REDCROSS to 90999 to donate US$ 10 from your phone.
  • The Japan Earthquake and Tsunami Relief Fund.  GlobalGiving.org has been launched to garner funds that will be given to a variety of relief organizations helping victims of the earthquake.
  • Facebook for the Cause.  The Red Cross has set up a Causes page to accept donations for their Japan humanitarian aid efforts. By logging in via Facebook, you can give money or give a minute of your time.  For each quick ad you watch, companies will donate money to the Red Cross's relief fund.
  • Donate via iTunes.  Apple's online music and movie store has made it simple to give money to the relief effort. Simply click how much you want to donate, and iTunes will use the account you already have on file for your purchases. The money goes to the Red Cross. 
  • UNICEF.  Visit www.unicefusa.org or text JAPAN to 864233 to donate US$ 10 to help the children of Japan.

Of course many more reputable charities exist and we invite you to help.

Our thoughts and reflections are with the Japanese people, and we want them to know that we stand beside them in their time or need.  We wish them well and hope our assistance will help make a difference in their successful recovery.

Topics: Announcements, international, Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, trade show organizer, Japan, Earthquake, Tsunami, Fukushima, Messe Dusseldorf Japan, American Red Cross, UNICEF, International Medical Corps, Salvation Army

É boa pra caramba!

Posted by Ryan Klemm on Fri, Mar 11, 2011 @ 14:50 PM

The world renowned Carnival festivities of Brazil concluded last Tuesday at midnight, but in many ways the good times are continuing to roll in this massive country of over 193 million people.

Hospitalar, the 18th International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices will return to the Brazilian metropolis of São Paulo (May 24-27, 2011), and already the indicators are present that this will medical industry trade show will break its own records!
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   Andre Penner / AP Photo

 
Especially for companies based in the United States, Hospitalar has grown increasingly attractive over the past several years as more and more companies seek to get involved in Brazil and other important South American markets.  Already set to break last year’s high water mark, more American companies have signed up and will occupy more space than ever before at this “thermometer” of the health sector in Brazil.

Brazil’s healthcare sector represents over 8% of the country’s GDP.  In 2009, Brazilian imports of medical equipment and devices totaled around US$ 2.8 billion.  Around 43.2 million Brazilians are covered by health plans/insurance.  Additionally, there are reported to be 218,254 Health Services establishments, 6,733 hospitals and 17,911 medical laboratories in Brazil.  The budget of Brazil’s federal Health Ministry in 2010 was more than US$ 40 billion.

And growth in this field is only predicted to continue.  Expansion in this sector is not merely anecdotal:  just last month the Hospital Nossa Senhora de Lourdes Hospital in the city of São Paulo opened its new Surgery Center occupying a total area of nearly 20,000 square feet.  And the nearby city of São Carlos will receive US$ 4.1 million for the construction of a 100,000 square foot building for the Center for Innovation in Healthcare and for the purchase of equipment and materials.

Hospitalar is an annual trade fair – the last staging of the show in 2010 featured 1,250 exhibitors, representing 36 countries and attracted some 89,000 trade visitors from 60 countries to its accompanying exhibits, congresses, and workshops.

Take the classic Brazilian phrase É boa pra caramba: 
"Boa" by itself means "good."  But when "pra caramba" comes after "good," it transforms “It's good” to “It's amazing!”

Messe Düsseldorf North America, the subsidiary office of Messe Düsseldorf in Germany - organizer of the renowned MEDICA trade fair, is the exclusive representative office of Hospitalar in the United States and Canada, and also organizes the North American Pavilion at the show every year.

Topics: Announcements, MEDICA, medical, medical components, medical equipment, medical supplies, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, Exports, International Trade Shows, North American Pavilion, health, Brazil, Sao Paulo, Hospitalar

Grape Expectations

Posted by Ryan Klemm on Fri, Feb 18, 2011 @ 15:30 PM

The international wine and spirits industries will bottleneck again in Düsseldorf, Germany for one of the industry’s most important annual trade events, ProWein 2011.  From March 27-29, all relevant wine producing nations will be represented in the trade show, offering a unique and comprehensive overview.

Trends in the industry will be highlighted, focusing on areas such as crop sustainability and eco-friendly wine grape cultivation.  Bordaeuxing on the obvious, the concept of “sustainability” has gained traction in the recent years, whether it be the German Praedikat Wine Estates’ (VDP) commitment to ecologically sound wine production, or the US state of California’s “Certified California Sustainable Wine Growing” certification program.

But not only will wine be the sole focus.  ProWein will feature the “Spirits” hall 7a, in which 300 exhibitors will present interesting and unusual distilled specialties.  In fact, for the first time Japan will be represented in this area with a group exhibit for the first time.  Kanpai! 

 Additionally, an extensive ancillary program will complement the wines and spirits on display.  At the FIZZZ-Lounge, the publishing house Meininger will again showcase the latest trends for the bar scene.  With the motto “Culinary Cocktails”, high-quality drinks and matching appetizers will be served.  Also, a special delicatessen section called “Wine’s Best Friends” will spotlight edible pairings to match with various wine varieties.  And of course, ProWein will again feature the popular central Tasting Zone, featuring over 1,000 wines!

And now that we’ve wet your whistleThis event is NOT open to the general public!  (Sorry to disappoint all our gentle readers that are amateur wine connoisseurs or distilled beverage aficionados!)

The last staging of the show in March 2010 featured over 3,300 exhibitors and attracted some 36,000 trade visitors:  import/export establishments, retail, restaurant and catering industries.

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For all involved professionally in the field, registration is available online at the show’s website www.prowein.com.  We hope to Syrah all soon at ProWein 2011!


Topics: Announcements, Germany, international, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, International Trade, International Trade Shows, beverage, spirit, wine, wine and spirits, wine show, winery, alcohol, spirits, Dusseldorf liquor, Grape

A Season for "Dibs" - Register Now for MEDICA 2011

Posted by Ryan Klemm on Fri, Feb 4, 2011 @ 10:25 AM

Perhaps many of you heard this past week that Chicago had a little bit of snow.  Actually, a LOT of snow, now tallied as the third largest snowstorm in the city’s history.  Not only did we end up with about 2 feet of the white stuff, we dealt with 60+ mile per hour wind gusts, thunder and lightning, and snow drifts six feet high in some places.  But Chicago is generally prepared and has snow removal down to a science, and for the most part within 24 hours things have returned more or less to normal.

But on the side streets, it will usually take a couple of days before a snow plow will pay a visit and shove mounds of packed snow up against the vehicles parked along the curb.

Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers will gather wide-eyed children around the fireplace and tell tales about how it even precedes the great blizzard of '67.

dibs3Photo:  Michael Tercha, Chicago Tribune


Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by routinely placing lawn furniture, buckets, two-by-fours, stools, saw horses (or whatever expendable junk they happen to have on hand) in the valuable space they have just dug out. That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.  
Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or a move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase the chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Duesseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA 2011 is now open and runs until March 1, 2011, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: Germany, MEDICA, medical equipment, medical supplies, trade show, Messe, Messe Duesseldorf, exhibiting, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, trade fair, Trade Show Planning, City of Düsseldorf, Chicago, Booth Assignments, Dibs, Snow

SAVE FOOD – For a World Aware of its Resources

Posted by Ryan Klemm on Fri, Jan 28, 2011 @ 11:59 AM

There’s an episode from the long-running FOX televsion comedy series The Simpsons™ in which the family is sitting on the couch watching the news, when a teaser for an upcoming segment appears:

...coming up next, a new fad that's sweeping the nation - wasting food!

The accompanying image is that of a smiling man dumping an entire roasted turkey on a platter into a garbage can, then pouring an entire bottle of fresh milk on top of it. (© FOX / The Simpsons™, Episode 9F02, Lisa The Beauty Queen.)

wasting food  

To be sure it’s a humorous and satirical critique on America’s over-abundance, hyper-consumption, perceived collective laziness, and easy access to everything.  But in actuality millions around the world face a completely different reality about access to food, and especially the ability to safely and efficiently store it.

From May 16 – 17, 2011, Messe Düsseldorf, in collaboration with the Food and Agriculture Organization of the United Nations (FAO), will welcome the premiere of the SAVE FOOD International Congress.  At the center of this meeting, the conflict between nutrition, packaging and sustainability will be addressed.  SAVE FOOD 2011 will illuminate the magnitude and causes of global food waste and underscore the contribution that improved packaging could make in the fight against food waste.

The congress will be held parallel to interpack 2011, the world’s largest and leading international trade fair for the packaging and related processing industries.  It will bring together the most important stakeholders from the food and packaging industries, retail, government, administration, research and the public.

The FAO will present three new studies and surveys of wealthy, developing and emerging nations.  Two of the planned studies will depict the problem of food waste along the worldwide supply chain (loss of nutritional value, deterioration of nutritional quality, insufficient food safety, magnitude of losses), and the third study will focus on concrete perspectives of the packaging industry business model against this background.

For additional information about this unique and important program, click below!

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Topics: Announcements, Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, packaging, interpack, SAVE FOOD, food packaging, FAO, United Nations

Happy New Year and Hello Tax Code Changes!

Posted by Ryan Klemm on Mon, Jan 24, 2011 @ 09:15 AM

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  Tax rules in the Federal Republic of Germany have until now required that companies that participate at our trade shows be subject to the country’s 19% value-added tax (VAT), based on the fact that the goods and services provided were of German origin.  That is to say, VAT was charged by Messe Duesseldorf because of the location that the services were rendered.


The thought process was thus:  A foreign company that participates at a trade show in Duesseldorf must pay the VAT for its exhibit space and/or space-bundled services, then afterward process a refund either itself or by working with a reputable VAT Reclamation Agency.

An expensive proposition to be sure.  Exhibitors have had to front an additional 19% on top of their trade show participation costs for the past four years.  This was always a bit of a hard pill to swallow, especially for American companies used to state and local sales taxes ranging between 0% (Delaware, New Hampshire, Montana, Oregon) and 9% (Tennessee).

Now comes some welcome news:  German tax authorities have announced that effective January 1, 2011 VAT on trade show packages will now be based upon the location where the recipient (i.e. exhibitor) is based and not on the location where the services were rendered.

In a nutshell:  US-based exhibitors no longer have to pay an additional 19% on their invoices issued by Messe Duesseldorf.

As an exception, however, visitor entrance tickets will still include VAT, as will most "a la carte" orders undertaken directly with independent trade show suppliers and vendors. Further information about this can be found on the website of the Taxation and Customs Union of the European Commission.

For exhibitors based in Germany, the calculation of the VAT and their tax obligations and procedures remains unchanged.

Don’t consider this tax advice, rather a description of the changes underway.  Be sure to consult your tax advisor for specific information how these changes may affect your organization!

Topics: Announcements, Germany, exhibiting, Düsseldorf, Messe Düsseldorf, Euro, Value Added Tax

Fresh Wind in the Watersports Industry

Posted by Ryan Klemm on Fri, Jan 7, 2011 @ 16:34 PM

Optimism predominates in the run-up to boot 2011

boot   Ahhh, January. 8 hours of daylight. Driving snow storms resulting in icy streets and sidewalks. And the sub-freezing chill that permeates right into your bones - brrrr!  Summer time seems but a distant memory, or too far away to even start thinking about. Yet think about it many do!   boot Duesseldorf, the world's preeminent water sports trade fair, will return to Duesseldorf January 22-30, 2011.  It will warm you up and start you dreaming about your summer vacation!

And the boating industry is also in a positive mood and betting on a good recovery!

Following the slump in boatbuilding by nearly 60% in 2009 relative to the peak year of 2006, demand for boats and yachts was on the upturn again in the first half of 2010.  According to the German Marine Industry Association (BVWW) estimates, boat production was 12% up on the same period the year before.     describe the image

This positive trend is confirmed by the results of the 2010 mid-year business barometer of BVWW. 39.3% of the interviewed companies consider their business situation to be better than in 2009. The recovery extends to nearly all areas of the maritime economy.  Naturally, this is most evident in the new boats market, which had been especially hard hit by the recession.

The other segments in the maritime economy have also profited from the improved mood. This is all the more surprising as the equipment and accessories, charters, maintenance/repair/refit, services and diving segments hardly experienced any kind of dip during the challenging 2009 business year.

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Furthest up the scale on the mood barometer is diving.  75% of the interviewed companies (PY: 45.5%) consider their business performance to be as good or better than the year before.

Viewed overall the mood in the maritime economy has significantly improved both in Germany and abroad!

The international maritime economy is focusing ever more strongly on boot Duesseldorf as the central marketplace for maritime goods and services in the heart of Europe.  The comprehensive panorama of maritime products and services generates valuable synergistic effects that benefit all industry segments, and the expected 50,000 visitors from abroad give this event an international flair that is unequalled among marine trade fairs.  The industry is looking forward with confidence and optimism to boot Duesseldorf 2011!


Topics: Announcements, Germany, Messe, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, International Trade, International Trade Shows, boat, boating, boot, boot Dusseldorf, boat show, yacht, Dusseldorf boat show, diving, watersporting, water sport