Messe Düsseldorf North America - Trade Show Daily

Slapped with Snow & Piles of Paper!

Posted by Robert Self on Fri, Feb 20, 2015 @ 11:30 AM

Winter is hard. Few can argue against that. It’s cold. The sun barely shines. Shoveling starts. Delays commence. And cabin fever sets. But despite the numb fingers and all, we would like to give you hope and remind you that brighter days are ahead!

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(Photo: Typical Chicago Winter - 2015)

Now, I don’t know about you, but when winter comes around I just tend to move slower – and we see the same mentality occur in the trade show industry. Sure, the main seasons for trade shows to occur are in early Spring and early Winter, but much planning for these shows occurs… well… now.

There are forms to fill out, documents to sign, invoices to pay, and more! We can’t allow our desire to remain sluggish take over! But when all you want to do is hibernate, how can you possibly keep up the momentum to plan for a show? Simply put, it’s the dedication that goes into a project that allows momentum to forge onward. Let me give you an example:

Two weeks ago our Chicago office was basically slapped by Mother Nature, who thought it funny to dump 19.6 inches of snow on the city - making for our fifth largest blizzard in Chicago’s recorded history.

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(Photo: There's an actual car under there)

But, being the thick-skinned, snow-savvy people we are as Chicagoans, we still trekked out in cold using our streets and the ‘L’ (our public transit system) to get around, as no travel bans were placed. I, for one, was one of those crazies – just out for a casual stroll to my Super Bowl Sunday gathering. NOTHING was going to keep me from the food, friends, football game, food, commercials, food, Katy Perry half-time show, food, and food. And for most Chicagoans alike, it was business as usual. (Granted there were a few… casualties. See: photo of abandoned car).

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(Photo: Abandoned cars remain in middle of Chicago streets
from previous night, blocking plows & tow trucks)

While many Chicago offices, including ours, placed our safety before work and allowed us to remain home considering the danger element, there were still people crowding the streets on Monday morning. Our office in particular saw an amazing turnout. Because we know our shows are time-sensitive projects, and we want to make sure we’re on top of our game. That desire to meet deadlines and to plan ahead for any road bumps we may cross brought us through the tundra and to our computer screens. For you, our exhibitors & visitors.

Here’s another: Currently, our building is experiencing some electrical issues unrelated to our particular office, which has made the heat go out. It is currently -15 degrees Fahrenheit outside our windows, while the west coast parodies what hardship feels like. Once again offered the safety to stay home until the issue is fixed, what did we do? We put on another layer, sucked it up, and came anyway.

You see, problems can come at you from all angles without you ever being able to see it coming (much like weather). But rolling with the punches, remaining optimistic, and most importantly planning ahead allows you to find the solutions. In this particular case the solution just happens to be an extra pair of long underwear.

Basically, any show that we organize for the early Winter season (i.e. September-December) undergoes heavy organizing during this, the dreaded dead depths of the late Winter season (i.e. January-March). But we’re here to send you reminders, give you calls, and motivate you. Many deadlines may be approaching for shows in your industry. So while winter is hard, the sun is rising earlier/setting later. The snow and ice are thawing (at least right before it freezes again). And the first day of Spring is next month! Besides, the groundhog reared his head nearly three weeks ago – so we’re half way out of the woods! So here’s to early planning! And if you ever have questions or doubts, you can always reach out to us! Our contact information is below!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: MEDICA, trade show, Düsseldorf, Messe Düsseldorf, International Trade Shows, GDS, REHACARE International, Trade Show Planning, Messe Dusseldorf North America, Chicago, Compamed, CARAVAN SALON, A+A

The Season of Thanks 2014

Posted by Robert Self on Mon, Nov 24, 2014 @ 13:57 PM

As late November rolls around each year, we begin to prepare the extensive lists, arrange invitations, reconnect with relatives, and finally, gather for a time of thanks. This routine, while most commonly associated only with the Thanksgiving holiday, is reflective of trade show management. Therefore the MDNA team would like to take a moment for giving thanks to all of our exhibitors and visitors.

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First, we would love to give the most obvious thanks: thank you for doing business with us. Without your commitment to our shows, we wouldn’t be here. Plain and simple. We love our job. Seriously. To us, it is the best gig because 1). we get to interact with our clients to form more personal bonds – 2). our job is like a puzzle, piecing together the many different components to a successful show, and we love a good game – and 3). we get to see an amazing end product at each of our events, and we even get insights into the future of multiple industries, from medical, to wine, to energy sectors! With your cooperation, we get to keep doing what we love, and we couldn’t be more thankful for that.

Second, we are thankful for the open communication you, our clients, have with us. Preparing for a show is no joke – we understand you have a serious job on your hands! When you think about it, you have to organize the booth, designs, shipping, contracts, budgets, meetings, flights, ….. need I go on? You deserve so many kudos for all that preparation and work. Because there is so much to keep track of, we are thankful whenever you seek reminders, ask questions, learn about European shows, and follow up with our marketing efforts. We also love it when we get suggestions, because the end-user experience is what we strive to perfect.

Now, as you have probably extrapolated from previous blog posts, we feel close to our clients. So for our third “thank you”, we would just like to say we are thankful for those aforementioned relationships we form with our clients. That open communication could very easily be cut and dry, question and response, bland and boring. But you choose to talk with us every time. You choose to greet us like old relatives each time we meet at a show. Essentially, to repeat myself, you make this the best job.

We wish we could go on at length about everything, for which we are thankful, but we simply wouldn’t have enough time. Most important for us is that we communicate these thanks to our exhibitors so that it is well known that we value the partnerships we form. We want you to know you are in good hands, and that we sincerely try our hardest to make your experiences the best they can be.

The holiday seasons are upon us, but winter doesn’t have to be as scary as in Game of Thrones! This season is for family and friends, but we believe there is no harm or foul in extending our love of the season to our clients, business partners, and colleagues. So take a quick moment to let us know what you’re thankful for this year. And while you’re at it, spread the cheer around your own office. After all… ‘tis the season!

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

Topics: Düsseldorf, mdnachicago, Messe Dusseldorf North America

DIBS Redux

Posted by Ryan Klemm on Wed, Jan 8, 2014 @ 10:24 AM

Just opening the vault and dusting off an old chestnut here.  This article is a variation of one previously posted after Chicago's "Snowmageddon" of February 2011.  Enjoy!

Perhaps many of you heard this past week that Chicago had a little bit of snow. That is to say, A LOT of snow, followed by what they tell us was a "polar vortex" that sent temperatures plunging to 15F below zero at night with high temperatures in the -5F range during the daytime.  Not only did we end up with about 15-20 inches of the white stuff, we then dealt with 30+ mile per hour wind gusts, snow drifts, and a virtual collapse of commuter rail service. 
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Antonio Perez, Chicago Tribune
 

But Chicago is generally prepared and has snow removal down to a science, and now that the temperature is on the rebound for the time being, things are returning more or less to normal.

But on the side streets, it usually takes a couple of days before a snowplow will pay a visit and shove mounds of crusty packed snow up against the vehicles parked along the curb.

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Michael Tercha, Chicago Tribune
  Now anyone who lives in our fair city is familiar with the concept of “dibs”.  This tradition goes back years, and some of our grizzled old-timers say it even precedes the notorious blizzard of 1967.  Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by placing whatever expendable junk they happen to have on hand in the space they have just dug out.  

That means the space now belongs to the excavator.  If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.

Hence:  DIBS.

At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists.  The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications.  Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.

Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline.  Many times, exhibitors will request an enlargement of their space, or move to another location if possible.  But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back.  Usually the best way to increase your chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.

Under all circumstances, Messe Düsseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.

Registration for MEDICA is now open and runs until March 1, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline.  To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!

Topics: MEDICA, medical, Düsseldorf, international medical trade fair, International Trade Shows, Messe Dusseldorf North America, Chicago, Booth Assignments, Floor Plans, Dibs

Sao Paulo, Brazil: Redefined

Posted by Ryan Klemm on Fri, Apr 12, 2013 @ 15:43 PM

A few weeks ago there was an absorbing article by New York Times travel columnist Simon Romero, raving about the urban gentrification of Brazil’s largest city, São Paulo.

He pointed out in years past that this metropolis of 20 million was intimidating, some areas decaying, and an aura of pervasive poverty and crime. But in the past 10 years, this city named after Saint Paul has undergone an amazing transformation. With the country’s ongoing unparalleled economic expansion, the rapidly expanding middle class has rediscovered the city as a place for living, work, and recreation.   describe the image  

Noticeably, waves of immigrants from elsewhere in the Americas, and from as far away as Europe, Africa, and Asia are making their way in as well to carve their niche into Paulistan society, bringing with them rich heritage and new vigor every society needs to grow and move forward.

This is the perfect metaphor for what has been occurring within the medical industry in Brazil as well. As more and more Brazilians have prospered, the demand for ever better medical care has logically increased as well. Brazil’s market for medical technology grew by almost 18% in 2011 and has achieved a volume of US$ 7.6 billion. In 2011, the importation value of medical equipment and products from abroad was placed at US$ 3.03 billion, over 40% of total consumption!

Hospitalar 2013, International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Health Clinics and Medical Offices has now for 20 years been the country’s leading international medical trade fair, serving as the perfect platform for overseas companies to enter this thriving and growing market. From the US and Canada alone nearly 60 companies will be on hand presenting their latest technologies and products – of which over a third will participate in the North American Pavilion, organized and produced by Messe Düsseldorf North America.

Annually, Hospitalar has featured around 1,300 exhibitors and enjoyed over 90,000 trade visits – making it not only Latin America’s largest and leading medical industry trade show, but one of the largest in the world.

So why not check out São Paulo and see for yourself all of the exciting developments, not just within the medical sector, but the vibrancy of the city.

And just a tip: If you go there and want one of the most fantastic dining experiences ever, visit Mocoto Restaurante & Cachaçaria. The young chef there, Rodrigo Oliveira, is pushing the envelope of Brazilian cuisine and raising it to new and exciting levels, much like everywhere in Brazil these days.

Topics: medical, medical equipment, trade show, international medical trade fair, North American Pavilion, Brazil, Sao Paulo, Hospitalar, Messe Dusseldorf North America

What a Team: 148 Years of Trade Show Experience!

Posted by Anne Meerboth-Maltz on Tue, Jun 12, 2012 @ 11:55 AM

There's a saying in this biz:  When you start working in the trade show industry, you usually either love it right away or you leave after about a year.

Looks like the team from Messe Düsseldorf North America (MDNA) really likes what they are doing because all 11 of us have been here for a long time. We were curious about just how long exactly and added up our combined years of experience with the company, and it came out to a whopping 148 years!

                       100old
Just another 48 to go!
    
       
Kids BMW car
Future world-traveling pro, car-renter.
     Where the heck did the time go? We still remember when our youngest colleague was not old enough to rent a car.  Now he's handling shows all over the world and travels like a pro.  Some of us started with MDNA right after college, others after “detours” in industry-related fields.  But we have passion for trade shows in common.  We celebrated the 20thanniversary of a colleague not too long ago, and this year marks the 19th and 15th anniversaries for four of us.  

Our headquarters, Messe Düsseldorf, was actually the first German trade show organizer to establish a permanent, fully-staffed office in the U.S. when it opened MDNA in 1982 in New York, then later in 1990 in Chicago where we are now.

Sure we're sporting a couple more wrinkles here and there, but overall we're in great shape and enjoy being THE international link for U.S. companies, helping them with everything necessary to participate in one of our trade shows we organize - be it in Germany, Czech Republic, South East Asia, China, India, Russia, The Middle East or Brazil.

There is something to be said about “time flies when you are having fun”. Trade Show Week had the right idea when they gave out “I Love Trade Shows” t-shirts a couple of years ago. You don't often see that for other industries.

So don’t be shy – contact us whenever you need help or have questions about our trade fairs. After all, this is what we are here for – and we love doing it!

            MesseDusseldorf     

Topics: Tradeshow Week, Trade Show Planning, trade show organizer, Messe Dusseldorf North America, Experience