Perhaps many of you heard this past week that Chicago had a little bit of snow. Actually, a LOT of snow, now tallied as the third largest snowstorm in the city’s history. Not only did we end up with about 2 feet of the white stuff, we dealt with 60+ mile per hour wind gusts, thunder and lightning, and snow drifts six feet high in some places. But Chicago is generally prepared and has snow removal down to a science, and for the most part within 24 hours things have returned more or less to normal.
But on the side streets, it will usually take a couple of days before a snow plow will pay a visit and shove mounds of packed snow up against the vehicles parked along the curb.
Now anyone who lives in our fair city is familiar with the concept of “dibs”. This tradition goes back years, and some of our grizzled old-timers will gather wide-eyed children around the fireplace and tell tales about how it even precedes the great blizzard of '67.
Photo: Michael Tercha, Chicago Tribune
|Essentially, before a side street is plowed, or even afterwards, the residents shovel out their own parking spots on the street and then save them by routinely placing lawn furniture, buckets, two-by-fours, stools, saw horses (or whatever expendable junk they happen to have on hand) in the valuable space they have just dug out. That means the space now belongs to the excavator. If you park in a saved spot, you may run some unfortunate risks that could eventually involve your car insurance company.|
At many of our trade shows that occur on a frequent basis, especially an annual show like MEDICA for example, an informal variation of dibs also exists. The number of companies that return to the show from year to year is high, and there is a relatively brief registration window in which companies can submit their exhibit space applications. Often the amount of space that is requested at MEDICA far exceeds the amount of space available at the convention center.
Returning exhibitors who submit their applications before the deadline often will get priority consideration for the same space that they had during the previous show, followed then by new-to-show exhibitors who also submitted their applications before the registration deadline. Many times, exhibitors will request an enlargement of their space, or a move to another location if possible. But of course with 4,000+ exhibitors at MEDICA it all depends on who has returned and who is getting their space back. Usually the best way to increase the chances of upsizing or relocating is by expressing flexibility about preferred booth dimensions, configuration, or location.
Under all circumstances, Messe Duesseldorf works diligently to try and accommodate everyone’s special requests and space requirements in a fair and equitable manner.
Registration for MEDICA 2011 is now open and runs until March 1, 2011, but it is strongly encouraged that you submit your completed registration forms well in advance of the deadline. To request your exhibitor registration materials, simply contact us or visit the show’s website, www.medica-tradefair.com, and get your dibs on a booth at the world’s largest and leading medical industry trade fair!