Messe Düsseldorf North America - Trade Show Daily

Behind the Scenes Are the People

Posted by Robert Self on Sun, Sep 28, 2014 @ 19:22 PM

I am one of the newest members to the Messe Düsseldorf North America (MDNA) team. Actually, I am thenewest person to grace the office with my presence full time; the office is probably a little bit louder now. I’m walking into the trade show management industry with a rather fresh perspective.

I started with the MDNA team in January 2014. I haven’t even worked here a full year, and there is one thing I can say with certainty: trade show management is a team sport. We are a small office, consisting of roughly 12 employees and I have to say, it is impressive how much work this team truly takes on. What many exhibitors don’t know about us, is that we don’t only manage shows in their industry, but across multiple industries, and in multiple countries!

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Pictured (Top row, L-R):  Johanna Buehler, Justin Kesselring, Matt Spiekhout, Galina Yukhvid
(Bottom row, L-R): Sebastian Wille, Robert Self, Inga Otgon

 


Now, there’s a lot that happens “behind the scenes” of managing any project, and trade show management is no exception. In many ways, I go about my day as most people in corporate America do: I start my day with coffee and groggy “hellos” (and actually “Guten Morgens”) thrown about. When I finally embrace the willpower to check my emails, the races start. Somewhere in here I black out, and come to around 4:30 when it’s time to power down and go home.


However, when you look closer, you notice the fine tasks that require careful attention – the many cogs and wheels that somehow (due to black magic, I’m sure) come together in the very end and produce some pretty immaculate events. But it’s no witchcraft. It is the careful planning, the ideas bounced off one another, the willingness to offer help that gets these shows where they need to be.

So who are these 11 other brave souls who manage trade shows at MDNA? For many “veteran” exhibitors who’ve attended shows for countless years, we are like the distant cousins who meet back up at each family reunion in Düsseldorf, Germany. They know the routine, and therefore have long standing personal relationships with us.

I have listened as each of our project managers rattle off the names of the people they know from company A or company B, and all from memory. I have witnessed as my colleagues reunite with exhibitors and exchange hellos as old friends. I have also been asked countless times how my colleagues are doing whenever they aren’t around. So for our newer attendees and exhibitors, whether in our pavilions or in individual space, I implore you to get to know us for yourselves! We’re friendly, I promise! And we like to know you as well.

Being the newest person in the office can be daunting, but I know I have a network of helpful, friendly colleagues who don’t question extending a hand. So shake up the day and start a conversation; we may be busy, but we enjoy the interruption. It reminds us to put you first for customer service.

Contact us!
Website: www.mdna.com
Phone: (312) 781-5180
Email: info@mdna.com
Twitter: @mdnachicago

 

Topics: Düsseldorf, Messe Düsseldorf, International Trade Shows, Trade Show Planning, Chicago, Social Networking

Social Media and the Trade Show

Posted by Ryan Klemm on Fri, Apr 1, 2011 @ 14:49 PM

I’m going to make a bold statement.

Trade shows will never be replaced by “virtual” events.  Ever.

There.  I said it.

After all, attending a trade show enables visitors and exhibitors alike a unique experience to meet face to face.  It’s essentially a "sensual" experience – meaning that you get to see the products and services available from the exhibitors first hand.

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You can touch the equipment on display, see it in operation, ask questions, have aspects explained to you directly.  Hear how loud (or quiet) it runs, see if it produces any odors, or expends heat.  All important things to observe and think about when making a decision about incorporating equipment into your company’s production line.

Sure, you can have a virtual meeting with a supplier or client on Skype to see their face as they talk to you.  Or watch a video that has been sent over.  But nothing replaces that face to face, human interaction.

Nevertheless, what is now happening and evolving technology-wise is particularly exciting in the trade show industry.  For example, Messe Düsseldorf is embracing many forms of social media as a value-added tool for clients to connect, learn, interact, and keep informed of everything that is going on within the trade show and the industries we serve!

describe the image   Take for instance, the Messe App that can be downloaded for free onto your Apple iPhone, iTouch, or iPad. It features offline search features, Google Maps integration and interactive floor plans that enable the user to prepare for the trade show visit.  With this small app you can keep all current information about the fair in the palm of your hand, and of course take it with you to the show.  

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Twitter also is being embraced as an interactive means of not just following basic and interesting updates about the events, the industry, and everything else, but allows you to connect with others attending the show in a meaningful way!  (Follow Messe Düsseldorf North America’s tweets at http://twitter.com/mdnachicago, or Messe Duesseldorf in Germany @MD-GmbH in Germany, or one of our trade shows like #interpack2011, wire Düsseldorf @wiretradefair, Tube Düsseldorf @tubetradefair, MEDICA @medicatradefair, etc.)

In the future it is not inconceivable that how one visits the show can be tracked in such a way that if it is observed you are seeking specific products at one of our events that you could also get a "tweet" reminding you that there are other like products or other interesting companies in certain locations at the trade show that you haven’t visited yet.


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You can also become a fan of Messe Duesseldorf North America on Facebook and see others who are fans, interact, and initiate dialogues.
Share your experiences in Düsseldorf, industry news, or even commiserate with each other about the lofty hotel prices in Düsseldorf when a trade show is underway!

 
If you’re reading this blog you’re undoubtedly already tuned into all of these various social media tools – but why not share this with a friend or colleague?  Let them know about Messe Düsseldorf and the world-leading events that are held there.  Inform your staff who will either be working your booth at the show or simply attending.  Your experience and results will undoubtedly be enhanced!

Topics: Messe, Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, Messe App, Social Networking, Social Media, Twitter, Facebook