Messe Düsseldorf North America - Trade Show Daily

What a Team: 148 Years of Trade Show Experience!

Posted by Anne Meerboth-Maltz on Tue, Jun 12, 2012 @ 11:55 AM

There's a saying in this biz:  When you start working in the trade show industry, you usually either love it right away or you leave after about a year.

Looks like the team from Messe Düsseldorf North America (MDNA) really likes what they are doing because all 11 of us have been here for a long time. We were curious about just how long exactly and added up our combined years of experience with the company, and it came out to a whopping 148 years!

                       100old
Just another 48 to go!
    
       
Kids BMW car
Future world-traveling pro, car-renter.
     Where the heck did the time go? We still remember when our youngest colleague was not old enough to rent a car.  Now he's handling shows all over the world and travels like a pro.  Some of us started with MDNA right after college, others after “detours” in industry-related fields.  But we have passion for trade shows in common.  We celebrated the 20thanniversary of a colleague not too long ago, and this year marks the 19th and 15th anniversaries for four of us.  

Our headquarters, Messe Düsseldorf, was actually the first German trade show organizer to establish a permanent, fully-staffed office in the U.S. when it opened MDNA in 1982 in New York, then later in 1990 in Chicago where we are now.

Sure we're sporting a couple more wrinkles here and there, but overall we're in great shape and enjoy being THE international link for U.S. companies, helping them with everything necessary to participate in one of our trade shows we organize - be it in Germany, Czech Republic, South East Asia, China, India, Russia, The Middle East or Brazil.

There is something to be said about “time flies when you are having fun”. Trade Show Week had the right idea when they gave out “I Love Trade Shows” t-shirts a couple of years ago. You don't often see that for other industries.

So don’t be shy – contact us whenever you need help or have questions about our trade fairs. After all, this is what we are here for – and we love doing it!

            MesseDusseldorf     

Topics: Tradeshow Week, Trade Show Planning, trade show organizer, Messe Dusseldorf North America, Experience

1000 Twitter Followers Reached Today!

Posted by Daniela Knoll on Wed, May 11, 2011 @ 12:24 PM

Twitter

Today is a special day: we have reached 1000 Twitter Followers!  This brings our 1000 Followers Twitter Contest to an end.   

Messe Düsseldorf North America is proud to announce the winner of the contest to be @PDDstudios.


@PDDstudios
will be receiving an new iPad2 soon!

Thank you to all of our Followers and keep following @mdnachicago for trade show news, information and list of world leading trade shows!

Topics: Messe Duesseldorf, trade show organizer, mdnachicago, mdnaprize

1000 Followers Twitter Contest, Win an iPad!

Posted by Daniela Knoll on Mon, Apr 18, 2011 @ 09:22 AM

cute twitter logoWe’ve been very lucky to have all of our clients and business partners, and with Twitter, all of our Followers. To show our appreciation we’re going to give you a chance to win an Apple iPad!

But as we’re not quite at 1,000 followers just yet we are going to use our prize as a bribe. Help us get there. In return we will randomly draw Twitter usernames for our fabulous prize.

Rules:

1.  Must be following @mdnachicago on Twitter.

2.  Must copy and paste the message exactly as it is posted below. Only correct entries will count.


3.  One entry per day for the entire length of the contest. Any more than one will count as just one. Any extra tweets just shows us you love us!


4.  One Twitter account per person. Entering under multiple accounts is strictly prohibited. Those found using multiple accounts will have their usernames with the least amount of entries taken out of the drawing.


5.  Prize cannot be returned or refunded.

Have fun!

You can enter once per day. Every day you tweet this exact message, it increases your chances for the Apple iPad! Here’s how to enter: Copy and paste the following EXACT message into Twitter and tweet it:

Follow @mdnachicago for trade show news, info and list of world leading trade shows! Follow to win an iPad! #mdnaprize http://bit.ly/hWHzh3

The goal for us is to get to 1,000 followers on Twitter, so once we get to it we’ll do the drawing!

The Drawing:

Once the contest has closed, we’ll jot everyone’s usernames down on bits of paper and toss them into a bowl after careful review to ensure the users are following each rule posted above. We’ll do a drawing and post it to the site where everyone can see who won! Once the winner has been posted, we will contact the winner via a Direct Message on Twitter to collect more information. We’ll need your mailing address to send your prize to (and if we’re unable to make contact or collect your shipping information within one week, we’ll re-draw for your prize and give it to someone else). Once your prize has been shipped out, you’ll be notified that it’s on the way.

Good Luck and Thanks for Following!

Topics: trade show, Messe Düsseldorf, trade fair, trade show organizer, contest, iPad, Twitter contest

Help Japan

Posted by Ryan Klemm on Fri, Mar 18, 2011 @ 14:57 PM

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Last week, on Friday March 11, 2011, a disaster of epic proportions visited the island nation of Japan.  While most of the western hemisphere was asleep in the middle of the night, it was mid-afternoon there when a massive 9.0 earthquake struck, followed almost immediately by an angry sea that sent a 6 meter tall tsunami crashing ashore, destroying everything and everyone in its path.  
Subsequently, power was knocked out to the seaside Fukushima nuclear power plant, resulting in radiation laced explosions, and a still unfolding probable meltdown of the reactors’ cores – the likes of which haven’t been seen since the Chernobyl disaster in the Ukraine a generation ago.

Messe Duesseldorf is a global company, and urgently we sought and have maintained contact with our colleagues at Messe Duesseldorf Japan.  Thankfully, their Tokyo office made it thru the quake with just some minor damage, and more importantly we’ve received welcome reports that our colleagues there, and their families, reported no injuries.  Their concern has turned toward reaching out to Messe Duessseldorf’s Japanese clients, working to determine how they have fared.

Engage in Some Global Giving

On behalf of our trade show visitors and exhibitors, Messe Duesseldorf North America has made a significant charitable donation to the American Red Cross for its Japanese earthquake and tsunami relief efforts.

We invite all who read this to consider also helping Japan in its time of crisis.  Several of the following organizations are accepting donations:

  • The Red Cross.  Visit www.redcross.org or text REDCROSS to 90999 to donate US$ 10 from your phone.
  • The Japan Earthquake and Tsunami Relief Fund.  GlobalGiving.org has been launched to garner funds that will be given to a variety of relief organizations helping victims of the earthquake.
  • Facebook for the Cause.  The Red Cross has set up a Causes page to accept donations for their Japan humanitarian aid efforts. By logging in via Facebook, you can give money or give a minute of your time.  For each quick ad you watch, companies will donate money to the Red Cross's relief fund.
  • Donate via iTunes.  Apple's online music and movie store has made it simple to give money to the relief effort. Simply click how much you want to donate, and iTunes will use the account you already have on file for your purchases. The money goes to the Red Cross. 
  • UNICEF.  Visit www.unicefusa.org or text JAPAN to 864233 to donate US$ 10 to help the children of Japan.

Of course many more reputable charities exist and we invite you to help.

Our thoughts and reflections are with the Japanese people, and we want them to know that we stand beside them in their time or need.  We wish them well and hope our assistance will help make a difference in their successful recovery.

Topics: Announcements, international, Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, trade show organizer, Japan, Earthquake, Tsunami, Fukushima, Messe Dusseldorf Japan, American Red Cross, UNICEF, International Medical Corps, Salvation Army

FPSA and Messe Duesseldorf Form Strategic Alliance

Posted by Ryan Klemm on Wed, Dec 1, 2010 @ 15:22 PM

McLean, Virginia based FPSA (The Food Processing Suppliers Association) is a global trade association serving suppliers in the food and beverage industries. The Association's programs and services support its members by providing assistance in marketing their products and services, overall improvement in key business practices and many opportunities to network among industry colleagues.  Among the association's programs and services to achieve these objectives is PROCESS EXPO, The Global Food Equipment and Technology Show.

Messe Düsseldorf GmbH and The FPSA recently announced the formation of a formal strategic alliance to increase the international reach of PROCESS EXPO as part of interpack’s worldwide product family.

Messe Duesseldorf will aid in the sale of booth space at PROCESS EXPO as well as well as promoting visitor attendance to food processors around the globe.

FPSA and MD shake hands

Pictured from left to right:  Bernd Jablonowski (Project Director, interpack 2011), Hans Werner Reinhard (Executive Vice President, Messe Duesseldorf GmbH), Jan Erik Kuhlmann (President & CEO, Multivac), David Seckman (President & CEO, FPSA).

The renowned interpack trade fair, organized by Messe Duesseldorf, was founded in 1958 and developed over the decades into the number one global platform for the packaging and processing industry.  The last staging of the show in 2008 featured 2,744 exhibitors from 60 nations and attracted 179,000 trade visitors.

“This partnership will significantly increase the presence of PROCESS EXPO in the international market, where Messe Duesseldorf is a leader within the processing and packaging trade show arena,” stated Scott Scriven, Chairman of FPSA. “With 7 international subsidiaries and 68 foreign representatives worldwide supporting Messe Duesseldorf in 127 countries, PROCESS EXPO will have unprecedented access to new markets,” he added.

 “Messe Duessseldorf is pleased to be joining with FPSA in the formation of this partnership. The exponential growth of PROCESS EXPO since the announcement of the move to a biennial show tells us that strategically, this is where we need to be in the North American market. We are now pleased to offer our existing customers a new platform,” added Hans Werner Reinhard, Executive Vice President of Messe Duesseldorf.

PROCESS EXPO will be held November 1-4, 2011 at the McCormick Place Convention Center in Chicago, Illinois.  www.myprocessexpo.com

interpack will return to the fairgrounds in Duesseldorf, Germany May 12-18, 2011.  www.interpack.com

Topics: Announcements, Germany, trade show, Messe, international, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, Exports, International Trade, International Trade Shows, trade fair, trade show organizer, Chicago, packaging, interpack, show, FPSA, Food Processing Suppliers Association, food packaging

DOTmed interviews Joachim Schaefer, managing director, Messe Düsseldorf

Posted by Ryan Klemm on Fri, Aug 13, 2010 @ 13:12 PM

describe the image
  Barbara Kram, editor of DOTmed News recently conducted an online interview with Joachim Schaefer, the Managing Director of our corporate headquarters in Germany.  Messe Duesseldorf is organizer of the renowned MEDICA and COMPAMED trade fairs, held annually in Duesseldorf, Germany, as well as other leading medical trade shows around the world.
Mr. Joachim Schaefer
Managing Director
Messe Duesseldorf GmbH
       

Below is a transcript of the interview.

DM: Describe your global health care forums. Who are participants? Where are the global hot spots of interest?

JS: Our medical trade fairs target medical users such as doctors and health care professionals, as well as decision-makers from the clinical management sector, medical specialty retail and decision-makers from the medical engineering field. Next to traditional markets with high demand in North America and Europe, the BRIC (Brazil, Russia, India, China) nations, as well as specific markets in the Near East, are characterized by growth. Here the demographic development creates an increase in prosperity and an escalated interest in health and well being, which in turn generates more demand for medical services.

DM: Have recent economic woes in Europe impacted your work or have you seen an impact in the medical technology sector?

JS: Compared to the development in other industries, the medical industry has remained largely unscathed by any dramatic declines in demand. In several markets, for example in Germany and France, the medical industry is even benefiting from economic stimulus packages designed to support the economy. Regardless of the financial and economic crisis, the basic conditions of health policy are much more decisive for the medical sector. In this regard we can ascertain that cost-cutting measures are being implemented in almost all industrial nations in order to ensure continued financing of medical care. While this does affect the demand for medical technical products, the demand volume remains consistently high. At the same time, manufacturers are continually increasing the efficiency of medical treatments and improving the therapy success rate with their innovations. This in turn stimulates demand.

DM: From your global perspective working with suppliers and OEMs in the medical technology sector, what megatrends would you say most significantly affect these markets?

JS: Due to the increasing cost pressure in the health care field, it is more important than ever to ensure that the treatment process is as efficient as possible. This is why digitization is advancing at such a fast pace in both the outpatient and inpatient sectors. Systems are in demand that optimally connect the individual departments and doctors to ensure that the patient workflow is not interrupted by paucity of information. Accelerating precise diagnoses is of course also a major priority. The current trend is toward rapid tests that are executed directly on the patient, as well as compact devices for imaging processes. Both deliver critical images and data to aid in determining further treatment. Telemedical services should also be mentioned here. Although they currently represent a niche market, they will undoubtedly be gaining importance in the near future, for example within the framework of remote care of chronically ill or elderly patients.

DM: What are some of the regional differences in delivery of health care?

JS: There are no basic differences between cultures in regard to technology trends. The approval process, however, can vary greatly. The same applies to the financing of, or the access to innovations. In many markets, innovative methods are reserved for the private health care sector. In the end, good medical treatment for broad sections of the population is dependent on whether and to what extent the government participates in the development of the treatment, whether through tax money or the creation of government-controlled insurance systems. In many countries, including for example the USA, such discussions are currently being held and new health care concepts developed.

DM: Which medical technologies attract the most attention at your shows?

JS: The medical trade fairs organized by the Messe Duesseldorf Group cover the entire treatment process, from laboratory technology and diagnostics to innovative medical technology, physical therapy and orthopedic technology to medical IT. Visitor interest is equally high in all of these main areas.

DM: Is medical tourism, in which patients leave their home countries to seek care in another, a growing or significant trend? Which nations stand to gain or lose in this area?

JS: This is a topic with many facets. Basically, growing globalization and the increase in prosperity, along with the rise in health consciousness, is creating enormous growth potential even in the emerging markets. The winners here will be those who can offer excellent professional knowledge combined with an extraordinary infrastructure. Due to the high density of care and in some cases highly specialized facilities, the European market -- particularly Germany -- as well as of course the USA, are in an excellent starting position. But keep in mind that other nations in growth markets are also preparing for this lucrative competition. Factors such as marketing, quality management and outstanding patient care will become increasingly important alongside purely medical aspects, as will uncomplicated dealings with public authorities.

Topics: Germany, MEDICA, medical, medical components, medical equipment, medical supplies, Messe Duesseldorf, international business, Düsseldorf, Messe Düsseldorf, medical trade show, medical trade fair, international medical trade fair, International Trade Shows, trade show organizer

It’s a Big Deal in Chicago

Posted by Ryan Klemm on Tue, Jun 29, 2010 @ 12:46 PM

ChicagoRecently the Illinois General Assembly passed legislation that fundamentally changes labor rules and regulations at Chicago’s McCormick Place and Navy Pier Convention Centers.

The move came after Chicago had already lost several conventions over the past year, and several trade shows had threatened to leave and seek alternative convention venues elsewhere in the U.S. that offered more flexibility and affordability.


Some key “exhibitor-friendly” reforms in the legislation include labor rules that reduce work sizes and require less overtime pay, expanded exhibitor rights (allowing customers to do more of their own setup and dismantling), and permitting show organizers to select outside electrical and food & beverage vendors.

And now the Chicago Convention & Tourism Bureau has announced an anticipated $1 billion in new spending from trade show commitments coming to town!

The International Housewares Association, American Academy of Ophthalmology, the American Academy of Cardiology, the American Wind Energy Association, Lions Club International and the Society for Neuroscience have announced plans to return to the city, and newcomers Ace Hardware, Lego KidsFest and the American Federation of State, County and Municipal Employees have announced they will now hold their events here too!

Messe Duesseldorf North America has been a proud member of Chicago’s business community for the past 20 years, serving as a marketing, sales, and point-of-service office for U.S.-based exporters seeking international trade show opportunities.  It’s no coincidence that when our corporate team selected Chicago for its U.S. operations base, proximity to McCormick Place and the major U.S. trade shows held here was a key factor.  Every year our company participates in various capacities at important events staged at this convenient, world-leading convention facility.


We applaud these reforms that were designed to retain and continue attracting important events that are immanently vital to economic growth in Chicago and the State of Illinois.

Topics: trade show, exhibiting, trade show organizer, Chicago, McCormick Place

So How Did We Do?

Posted by Ryan Klemm on Fri, Jun 18, 2010 @ 13:45 PM

2009 was a pretty tough year for just about everyone – and boy was it ever a stinker and aren’t we all glad it’s behind us…

All things considered, though, the Messe Düsseldorf Group seemed to weather the storm better than predicted.

The nature of our business is cyclical in nature – some of our events are held every four years or three, many are held every two years and several are held annually.  So after the sun, moon, and stars all aligned for part of 2007 and most of 2008 (all of the leading “mega shows” were held in Düsseldorf back to back over an 18 month period), things slowed down as planned – to the tune of around 50% - but with better results than anticipated:  a sales volume of approximately 256 million Euro (approximately US$ 307 million).

Last year’s leading events:  MEDICA, boot, A+A and CARAVAN SALON.

In 2009, Messe Düsseldorf produced a total of 14 self-owned events and hosted 18 partner and guest events at the Düsseldorf fairgrounds.  A total of 21,961 exhibitors (2008: 32,488) presented their products to 1.123 million visitors (2008: 1.964 million). The hall space rented amounted to nearly 10.5 million square feet (2008: approximately 16 million square feet).

On the international trade fair scene, Messe Düsseldorf organized 37 commissioned events and 21 of its own.  Primarily due to the economic downturn in Russia with sales losses of 30%, Messe Düsseldorf closed its international trade fair business year 2009 with sales of Euro 37 million – 25% percent less than in 2008.

So after the 2009 worldwide recession there are now signs of an overall upward trend.  Based on the trade fair cycles, Messe Düsseldorf predicts a sales increase in 2010 compared to last year.  However, the economic recovery still appears slow, it’s still a relatively quiet year in our show cycle with a few exceptions, and so we are expecting as our CEO called it, a "black zero.”

Let’s see how we do!

Topics: Announcements, Germany, international business, Düsseldorf, Messe Düsseldorf, International Trade Shows, trade fair, Russia, trade show organizer, Euro

Succeed with us Around the World: A Primer to How We Organize Trade Shows

Posted by Ryan Klemm on Tue, May 25, 2010 @ 12:31 PM

In the United States, many trade shows take place in conjunction with industry conferences, usually under the patronage of a supporting trade association.  The show’s sponsor selects a suitable city in which to hold the trade show, and then negotiates and signs a contact with the city’s convention center or other private venue.  More often than not, show management activities are then jobbed-out to professional show management firms.

We often get asked about how we “do” shows in comparison.  Indeed our system is set up differently in Germany than in the United States, starting with the structuring of the company and its approach to how things are managed.

How WE do it

Düsseldorf Fair GroundsMesse Düsseldorf not only owns and produces many of the events held in Düsseldorf, it also owns and operates the convention center (a.k.a. “The Fairgrounds” or “das Messegelände”) – something unheard of in the U.S.  The Düsseldorf Fairgrounds is one of the world's largest and most modern convention centers, featuring 18 halls offering over 2.5 million square feet of exhibit space.


Shareholders of Messe Duesseldorf include primarily the City of Düsseldorf, along with the German federal st
ate of North Rhine-Westphalia and other affiliated public chambers of commerce and trade.  Dusseldorf’s mayor is the Chairman of the Board, who appoints and oversees the company’s CEO.

The company is structured as a full-service trade show management company – not only does each trade show that we produce have a dedicated team of project management specialists, all related goods and services to the exhibitor are provided under one roof:

  • Facilities Management
  • Traffic and Logistics Control
  • Technical Services
  • Stand Construction
  • Protocol
  • Press and Public Relations
  • IT and Internet Support Services


Since 1947, Messe Düsseldorf has been operating world-class and industry-leading trade shows across a wide variety of industries.  Today, 23 of the 50 events that take place in Düsseldorf are the No. 1 events in their respective industries.

And as the company has grown, so too have its international operations.  We’ve branched out over the years into all major markets, and are now on location in 127 countries, with 66 agencies abroad and more than 1500 employees.

For over 30 years, Messe Düsseldorf North America (MDNA) has been your local partner for trade fairs in Germany and beyond.  We were the first German trade fair company to establish roots here in the United States and for the past 20 years have been based in Chicago.

Succeed with Us Around the World isn’t just our slogan – it’s how WE do business.

Topics: Germany, trade show, international business, Messe Düsseldorf, International Trade Shows, trade fair, Trade Show Planning, City of Düsseldorf, trade show organizer

Messe Dusseldorf an important economic stimulant for the City of Düsseldorf

Posted by Daniela Knoll on Thu, Oct 22, 2009 @ 10:29 AM

Recent economic research indicated that the visitors and exhibitors who attend the Messe Dusseldorf trade fairs contribute largely to the general economy of the City of Dusseldorf.  "Without us, Düsseldorf would most likely not be debt-free" said President and CEO of Messe Dusseldorf, Werner M. Dornscheidt, proudly.  The benefit the city has is that since the trade shows are very international, visitors tend to stay in Düsseldorf longer than just one day.  International visitors spend much of their money on local transportation, restaurants and hotels.

One American event organizer commends Dusseldorf as being the "Ten Minute City".  All central landmarks such as the Messe Dusseldorf fairgrounds, the Dusseldorf Airport, and the city center, can all be reached within 10 minutes.  This makes Dusseldorf one of the most attractive Trade Show Cities in the world.  

In addition, Messe Dusseldorf is a large contributor of job security in Düsseldorf, providing 16,051 jobs through the trade fairs and congresses it organizes on a yearly basis.

Topics: Düsseldorf, Messe Düsseldorf, City of Düsseldorf, trade show organizer, visit Dusseldorf