Messe Düsseldorf North America - Trade Show Daily

Social Media and the Trade Show

Posted by Ryan Klemm on Fri, Apr 1, 2011 @ 14:49 PM

I’m going to make a bold statement.

Trade shows will never be replaced by “virtual” events.  Ever.

There.  I said it.

After all, attending a trade show enables visitors and exhibitors alike a unique experience to meet face to face.  It’s essentially a "sensual" experience – meaning that you get to see the products and services available from the exhibitors first hand.

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You can touch the equipment on display, see it in operation, ask questions, have aspects explained to you directly.  Hear how loud (or quiet) it runs, see if it produces any odors, or expends heat.  All important things to observe and think about when making a decision about incorporating equipment into your company’s production line.

Sure, you can have a virtual meeting with a supplier or client on Skype to see their face as they talk to you.  Or watch a video that has been sent over.  But nothing replaces that face to face, human interaction.

Nevertheless, what is now happening and evolving technology-wise is particularly exciting in the trade show industry.  For example, Messe Düsseldorf is embracing many forms of social media as a value-added tool for clients to connect, learn, interact, and keep informed of everything that is going on within the trade show and the industries we serve!

describe the image   Take for instance, the Messe App that can be downloaded for free onto your Apple iPhone, iTouch, or iPad. It features offline search features, Google Maps integration and interactive floor plans that enable the user to prepare for the trade show visit.  With this small app you can keep all current information about the fair in the palm of your hand, and of course take it with you to the show.  

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Twitter also is being embraced as an interactive means of not just following basic and interesting updates about the events, the industry, and everything else, but allows you to connect with others attending the show in a meaningful way!  (Follow Messe Düsseldorf North America’s tweets at http://twitter.com/mdnachicago, or Messe Duesseldorf in Germany @MD-GmbH in Germany, or one of our trade shows like #interpack2011, wire Düsseldorf @wiretradefair, Tube Düsseldorf @tubetradefair, MEDICA @medicatradefair, etc.)

In the future it is not inconceivable that how one visits the show can be tracked in such a way that if it is observed you are seeking specific products at one of our events that you could also get a "tweet" reminding you that there are other like products or other interesting companies in certain locations at the trade show that you haven’t visited yet.


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You can also become a fan of Messe Duesseldorf North America on Facebook and see others who are fans, interact, and initiate dialogues.
Share your experiences in Düsseldorf, industry news, or even commiserate with each other about the lofty hotel prices in Düsseldorf when a trade show is underway!

 
If you’re reading this blog you’re undoubtedly already tuned into all of these various social media tools – but why not share this with a friend or colleague?  Let them know about Messe Düsseldorf and the world-leading events that are held there.  Inform your staff who will either be working your booth at the show or simply attending.  Your experience and results will undoubtedly be enhanced!

Topics: Messe, Messe Duesseldorf, Düsseldorf, Messe Düsseldorf, International Trade Shows, Messe App, Social Networking, Social Media, Twitter, Facebook